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Originality and Creativity
              campaign poster #3


                Name: Minju Kim 11R
Step #1


  Explanation                                                     What has been done…
I filled an A4 photoshop document background layer with the
colour #7b3c3c. This is the same background colour as my last
two posters.


WHY?
I chose this colour because it reflects my colour scheme; and
embodies Crossroads Foundation. I did not choose to vary the
colour from my last two posters as I think that having the same
background colour ties all the posters together, demonstrating
cohesiveness.
Step #2


  Explanation                                                           What has been done…
I created the same white strip at the bottom of my poster with
the Crossroads logo as my last two posters.


WHY?
I chose to include this white banner in this poster as well as the
last one as I feel that it is a good way of tying all the posters
together. Additionally, I really like the stark contrast of the white
on maroon. It also gives me a space to place the crossroads
logo, a part of embodying crossroads in my posters.
Step #3


  Explanation                                                         What has been done…
To complete my poster, I wrote out all the details of the food
drive in Helvetica Neue Ultralight. I varied the capitalisation and
size of the words.


WHY?
I chose to put only the details of the food drive and nothing
else on this poster, as I wanted to keep this one simple and
strictly information based. I varied the font size and
capitalisation of the words to make the poster look more
visually interesting, and also to emphasise the main words.
Again, I chose white as it fit my colour scheme and stood out
against the dark maroon.
Finished Product

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O&C poster 3

  • 1. Originality and Creativity campaign poster #3 Name: Minju Kim 11R
  • 2. Step #1 Explanation What has been done… I filled an A4 photoshop document background layer with the colour #7b3c3c. This is the same background colour as my last two posters. WHY? I chose this colour because it reflects my colour scheme; and embodies Crossroads Foundation. I did not choose to vary the colour from my last two posters as I think that having the same background colour ties all the posters together, demonstrating cohesiveness.
  • 3. Step #2 Explanation What has been done… I created the same white strip at the bottom of my poster with the Crossroads logo as my last two posters. WHY? I chose to include this white banner in this poster as well as the last one as I feel that it is a good way of tying all the posters together. Additionally, I really like the stark contrast of the white on maroon. It also gives me a space to place the crossroads logo, a part of embodying crossroads in my posters.
  • 4. Step #3 Explanation What has been done… To complete my poster, I wrote out all the details of the food drive in Helvetica Neue Ultralight. I varied the capitalisation and size of the words. WHY? I chose to put only the details of the food drive and nothing else on this poster, as I wanted to keep this one simple and strictly information based. I varied the font size and capitalisation of the words to make the poster look more visually interesting, and also to emphasise the main words. Again, I chose white as it fit my colour scheme and stood out against the dark maroon.