The document outlines the transformative impact of technology on the media and entertainment ecosystem, emphasizing the role of digital engineering and advanced technologies in content development, distribution, and consumer experience. It highlights emerging trends, investment themes, and significant players investing in AI, AR/VR, and blockchain to enhance audience engagement and streamline operations. The report also covers the need for restructuring processes to align with new-age delivery platforms and the importance of collaboration among media companies to optimize content production.

1. 1
Source: Draup
Source: Draup 1
Snippets:
Media & Entertainment Ecosystem
February 2020
These are the snippets from our report on Media &
Entertainment Ecosystem for Technology Service
Providers (TSP)
CLICK HERE
To access the full report

2. 2
Source: Draup
Source: Draup 2
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3. 3
Source: Draup
Source: Draup 3
Ecosystem & Digitization Framework01
Key Investment Themes02
Content DevelopmentI
AGENDA
Content DistributionII
Content ExperienceIII
Service/Solution/Partnerships/Opportunities across
digital themes
03
Topics covered in the Snippets Report
Topics covered in the Full Report

4. 4
Source: Draup
Source: Draup 4
Overview: Technology has revolutionized the film, TV, publishing and music industries with new competition,
business models and product landscapes that benefit a digitally sophisticated consumer base
Note: Analysis is based on the DRAUP’s proprietary engineering database, updated in February 2020
Note: Primary and secondary research sources have been used to align the Digital use-cases enablers and themes
1:AI/ML: Artificial Intelligence/Machine Learning; 2: AR&VR: Augmented Reality & Virtual Reality
M&E
Players
Content Development
Re-defining the Physical and Digital
Experience Of Customers
Distribution of New Age Content across Omni
Channel Digital Platforms in Various Formats
Digitization of Entire Content Production
Value Chain To Develop New Age Content
Problem
Statement
Solution
Providers
Digital
Use Case
Digital
Outcomes
Content Distribution Content Experience
• Multi Platform Monitoring
• Remote Broadcasting
• Predictive Content Analytics
• Quality of Service (QoS) Monitor
• Audience Engagement Metrics
• Live-to-VOD, Video On Demand
• Dynamic- Ad-Insertion
• User Experience Personalization
• Recommendation Engine
• Auto Generated Thumbnail
• Customer Sentiment Analysis
• AR/VR Experience
• Predictive Analytics
• Live Augmented displays
• Machine Learning Workflow Management
• Enterprise Visual Intelligence/Search optimization
• Automated Content Creation
• 3D Modelling
• AI Generated Trailer
• Decision making models
• Automated Concept Creation
Data management AI/ML1 AR&VR2 Recommendation Engine Game Development
New Media Entertainment Broadcasting Gaming Publishing

5. 5
Source: Draup
Source: Draup 5
Digital Framework: Successful adaptation often requires a complete business transformation that requires a
comprehensive alignment of skills, processes and technologies across content development, distribution and
experience
Note: Analysis is based on the DRAUP’s proprietary engineering database, updated in February 2020
Note: Primary and secondary research sources have been used to align the Digital themes and use-cases
Digital Leaders
Chief Digital Officer Chief Creative Officer Chief Security Officer Chief Analytics Officer Chief Technology officer
Chief Executive Officer
Technology
Foundation
AI/ML Simulation Internet of Things Big Data/Analytics Cloud
Themes of Digitization
Content Development Content Distribution
• OTT (Over the top) Streaming
• High Definition Game Graphics
• Personalized Recommendations
• AR/VR Content Streaming
• eBooks
• 3D Modelling & Simulation
• Photogrammetry
• Digital Publishing
• Video Editing
• AR/VR2 Game Designing
• Social Media Content Distribution
• Live Streaming
• Real Time Analytics of Customer
Behaviour
• Ad Targeting
Content Experience
Digitization Assets
New-age roles
Visual Communication Engineer ML Engineer Data Analyst Automation Engineer
Cloud Engineer Network and CDN Strategist Game Advisors
Analytics Engineer
Graphic Designer
Infrastructure
Content Delivery Networks (CDNs)
Graphic
Cards
Encoders
Gaming Consoles Satellite Antenna
Render
Machines
Data Centers
AR/VR DevicesBroadcasting Equipment
Use-cases
Social Media Analytics
Digital Content Writing
Graphics Animation
Audio/Video Editing
Social Media Distribution VFX1 Design
Live Streaming 3D Animation
1: VFX :Visual Effects; 2: AR/VR: Augmented Reality/Virtual Reality
Data Management
Video RecordersOmni channel platform
Satellite Antenna
AR/VR Devices
eBook Set top box
CameraCloud
Gaming Console
Network
Cloud
Infrastructure
Video Cameras
Streaming Protocols

6. 6
Source: Draup
Source: Draup 6
Digitization themes: Catering to new-age delivery platforms requires content developers to revisit their
production processes to enable better experience across these devices
Note: Analysis is based on the DRAUP’s proprietary engineering database, updated in February 2020
Note: Primary and secondary research sources have been used to align the Digital themes and use-cases
CONTENT DEVELOPMENT CONTENT DISTRIBUTION CONTENT EXPERIENCE
Movie/Series
✓ 3D Modelling
✓ Video Intelligence API
✓ Visual Effects
Movie/Series
✓ Live Streaming
✓ Multi Platform Monitoring
✓ Viewer Sentiment Analysis
Movie/Series
✓ Digital Video Projection
✓ 3D,5D Video Experiences
✓ Digital Graphic Files
Music
✓ Digital Composing
✓ Audio Dubbing
✓ Automated beat
generation
Music
✓ Music Streaming Clouds
✓ Podcast
✓ Listener Sentiment Analysis
Music
✓ Optical Music Rrecognition
✓ Speech Recognition
✓ Personalized content
Games
✓ 3D Modelling &
Simulation
✓ Animation
✓ AR/VR Experience
Games
✓ Digital Distribution
Platform
✓ Cloud Streaming
✓ Digital Marketing
Games
✓ User Analytics
✓ Digital Authorization
✓ AR/VR Experiences
Live Sports
✓ 360◦ View Coverage
✓ Audio Insertion
✓ Real Time Analytics
Live Sports
✓ Ad Targeting
✓ Broadcasting
✓ Multi Platform monitoring
Live Sports
✓ Score Prediction
✓ On demand replays
✓ Live Augmented displays
News
✓ Automated Content Writing
✓ Digital Publishing
✓ Digital Content
Management
News
✓ Targeted Public Distribution
✓ Digital Platforms
✓ Digital Magazines
News
✓ News and trending
✓ Digital News Board
✓ E-News paper

7. 7
Source: Draup
Source: Draup 7
Major players in Media and Entertainment space are investing in digital engineering initiatives to build
enhanced service for their audience
2018 2023
24%
CAGR
Digital Engineering Spend
USD 4 Billion
USD 11 Billion
Digital Engineering Spend
OTT
AR/VR
AI/ML Based content targeting
Intelligence platforms
Blockchain
3X increase in digital engineering
spend over the next 5 years
▪ Artificial intelligence, Virtual and Augmented reality,
Blockchain – Are set to unlock new revenues
streams in Media and Entertainment space
▪ Top Media players are also focusing on the ability to
connect with the targeted audience by using
physical locations and real-world scenarios(AR/VR)
Disney has developed a Blockchain protocol called
Dragonchain. It is also being developed as a
commercial platform to build, test and deploy
Blockchain applications
Viacom has developed Echo Social Group, an
application that helps its clients reach the right
audience by tracking data such as social activity,
engagement types, hashtag uses, post reach, etc.
Sony filed a patent on blockchain-based Digital
rights management(DRM) system for its entire
product portfolio, which includes movies, music
and games
Digital engineering spend for Media and entertainment space is curated from news articles, journals and other similar sources are represented based on DRAUP’s proprietary services module.

8. 8
Source: Draup
Source: Draup 8
Ecosystem & Digitization Framework01
Key Investment Themes02
Content DevelopmentI
AGENDA
Content DistributionII
Content ExperienceIII
Service/Solution/Partnerships/Opportunities across
digital themes
03
Topics covered in the Snippets Report
Topics covered in the Full Report

9. 9
Source: Draup
Source: Draup 9
Content Development: Sophisticated planning tools, advanced analytics and machine learning are being applied
to content production, helping media companies to optimize human and technical resources
Note: Analysis is based on the DRAUP’s proprietary engineering database, updated in February 2020
Note: Primary and secondary research sources have been used to align the Digital themes and use-cases 1: Canary analysis is a technique A canary release is a technique to reduce the risk from deploying
a new version of software into production
Areas of Digitisation in Content Development
Movie/Series Music Games Live Sports News
Case Study
• Intelligent Location
Scouting
• Automated Content
Creation
• 3D Modelling
• Video Intelligence API
• AI generated trailer
• Visual Effects
• Canary Analysis1
• Digital Composing
• Audio Encoding
• Automated beat
generation
• Audio Dubbing
• Audio
Synchronization
• 3D Modelling &
Simulation
• Animation
• Visual Effects &
Graphics
• Concept Creation
• AR/VR Experience
• AI generated trailer
• Rendering
• 360◦ View Coverage
• Audio Insertion
• Replays
• Decision Making
Platforms
• Real Time Analytics
• Past Patterns
• Predictive Analysis
• Slow Motion Videos
• Automated Content
Writing
• Natural Language
Generation
• Digital Publishing
• Digital Content
Management
Vox Media is an American digital media
company that currently has eight
editorial brands including SB Nation, The
Verge and Re/code
Vox has created an innovative
digital-first content management system
that integrates content and advertising
It allows journalists to publish content to
any of the company’s websites, promote
their content on social media and
interact with readers
(The Digital Organization)
CBS has partnered with
Adobe to collect web
viewing data and customize
advertising services
BBC partnered with Sky on
content and technology by
providing giving Sky customers
access to both iPlayer and the
BBC’s red-button options
EA has partnered with
Frostbite video game engine
for super realistic hair
rendering and simulation of
video game graphics
Nine Entertainment merging Drive
Network and their CarAdvice
platform, As the content from
CarAdvice is put onto Drive's online
and print platforms

10. 10
Source: Draup
Source: Draup 10
Network
AI/ML
HardwareApplicationsPlatformsTech-stack: Media companies need to collaborate/subscribe specific content development tools to produce
content that draws attention among digitally engaged customers
SecurityCloud
Infrastructure
Cameras Video Recorder Audio Recorders Microphones Scanners & Printers
Data Management
Game
Development
AR/VR
Data Analytics
Digital Publishing3D Modeling Photogrammetry Content Writing AR/VR based
Gaming
Image Editing
Video EditingNewspaper
Design
Online poster /flyer
making
Digital Rights
Management
Music Editor OCR
Note: The illustrated list of companies is not exhaustive;
The above analysis is based on the DRAUP’s proprietary engineering database and insights from industry stakeholders, updated as on February 2020

11. 11
Source: Draup
Source: Draup 11
Video Editing/
Audio Editing
Graphics
3D Modelling &
Animation
Cloud Digital Content writing AR/VR
Collaborations: Although media and entertainment companies develop majority of production tools
inhouse, providers like Adobe create the need for partnership with their exclusive content development suite
Acquisition Investment Partnership Inhouse Not an area of business
Note: DRAUP identified major areas of investments, acquisitions, and Partnerships in Media & Entertainment Ecosystem.
The above analysis is based on the DRAUP’s proprietary engineering database and insights from industry stakeholders, updated as on February 2020

12. 12
Source: Draup
Source: Draup 12
Top Companies Top Use Cases Top Roles Responsibilities Skills
Media Editing
• Video Editing & Effects Specialist
• Video Content Analyst
• Digital Designer, Video Editing
• Video Editing Supervisor
• Video Editor / Audio Engineer
• Video Production Specialist
• Photography Editing Engineer
Assemble all raw footage, reordering and
fine-tuning the content to ensure the logical
sequencing and smooth running of the
film/video/audio; Designing websites, web
logos, product graphics, digital animation
Final Cut Pro, Adobe Premiere Pro, Adobe
Video Suite, Pinnacle Studio 22, iMovie,
Lightworks, CyberLink PowerDirector, Corel
VideoStudio, Nero Video, Wondershare
Filmora
Digital Storyboarding
• Digital Storyboarding Artist
• UI/UX Designer
• e-Learning Developer
• Design Engineer
Reading and interpreting scripts, eliminating
and adding content as the final product takes
shape, editing, presenting storyboards to
producers, directors and other colleagues;
storyboard artist visualizes stories and
sketches frames of the story
Storyboarder, Storyboard fountain,
Studiobinder, Canva, Power Production
Software, Movie Storm, Adobe Flash, Adobe
Photoshop, Storyboard Pro, HTML, CSS,
JavaScript, Java, Photoshop
Animation & Special
Effects
• UI/UX Designer
• Motion Graphic Designer
• Animation programmer
• VFX Artist
• Rendering Experts
• Simulation Engineer
Develop a character/creature animation
system, interfaces with game systems, tools
for use by gameplay programmers and
animators; Collaborate with game
productions to create next generation
animation system, maintain animation codes
and create realistic visual effects
MockFlow, Adobe Comp, Invision Studio,
Adobe After Effects, Blender, Autodesk 3DS
Max, HTML, CSS, JavaScript, AJAX, JSON,
jQuery, Java, Ruby on Rails, and SQL
database development, Maya, Visual Studio,
C, C++
Digital Skills in-Demand: Editing and digital storyboarding specialists are key roles influencing the production
use cases
Note : Analysis is based on the DRAUP’s proprietary engineering database and talent module updated February 2020 as well as skill analysis from job portals.
List of Media & Entertainment companies, job roles, workloads, skill and use-cases are not exhaustive

13. 13
Source: Draup
Source: Draup 13
Initiatives by region: US companies focus on the integration of 3D modeling and AI to continuously deliver
highly intuitive experience while emerging countries like India focus on Omnichannel platform content
Focus Areas
Collaborations
& Initiatives
• Video Experience enhancement
• AI based Gaming Platform
• 3D Modelling
• Visual content creation
• High Quality Advertising
• Broadcasting platforms
• Digital out-of-home content
• Cloud Based Content Streaming Solutions
• City-based eSports
Walt Disney partnered with Google to
build an advanced video experience
with high definition video content
SKY plans to develop a new film and
TV facility at Elstree Studios which
incorporates state-of-the-art post-
production and digital facilities
XTD partnered with APN Outdoor to utilise
Contact Lights software platforms for
enhancement of digital out-of-home
(DOOH) content and advertising
Key Players
Locations
Channel 4 collaborated with
Accenture for design and
development in order to improve
the velocity and quality of new
products by facilitating through its
All 4 streaming platform
HT&E Limited entered a joint venture with
IKON Media & Entertainment and Gfinity
plc for enhancement of HT&E’s existing
radio, outdoor and digital businesses by
providing unique content that is targeted
to HT&E audiences
Note: Above mentioned Geographical focus areas, collaborations and initiatives indicates are majorly for the prime locations. Primary locations include US, Europe, India, China and South Korea;
The above analysis is based on the DRAUP’s proprietary engineering database and insights from industry stakeholders, updated as on February 2020
CNN introduced interactive mixed
media spatial storytelling on Magic
Leap One with compelling 3-D
interactive elements
Electronic Arts unveiled Project Atlas, a
gaming platform designed from cloud
computing and Artificial Intelligence
UK AustraliaUSA

14. 14
Source: Draup
Source: Draup 14
Ecosystem & Digitization Framework01
Key Investment Themes02
Content DevelopmentI
AGENDA
Content DistributionII
Content ExperienceIII
Service/Solution/Partnerships/Opportunities across
digital themes
03
Topics covered in the Snippets Report
Topics covered in the Full Report
These sections are covered in the Full Report
Send your requests to info@Draup.com to
receive the Full Report

15. 15
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