Objective General Knowledge

1. Objective General Knowledge
Q. "The Doing Business Report" is prepared by which of the following organizations every
year?
1 World Bank
2 Asian Development Bank (ADB)
3 International Monetary Fund (IMF)
4 World Trade Organization(WTO)
Ans: 1
Q. "Yen" is the currency of
1 China
2 Japan
3 Italy
4 South Korea
Ans: 2
Q. .... has the highest number of cotton mills in India.
1 Tamil Nadu
2 Maharashtra
3 Gujarat
4 West Bengal
Ans: 1
Q. ....is the largest oil refinery in India.
1 Haldia
2 Koyali
3 Digboi
4 Trombay
Ans: 2
Q. ‘Yuan’ is the currency of which one of the following countries?
1 South Korea
2 Japan
3 China
4 North Korea
Ans: 3
Q. A firm is in equilibrium when its—
1 Marginal cost equals the marginal revenue

2. 2 Total cost is minimum
3 Total revenue is maximum
4 Average revenue and marginal revenue are equal
Ans: 1
Q. A labour intensive industry is one that—
1 Requires hard manual labour
2 Pays adequate wages to the labour
3 Employs more hands
4 Provides facilities to labour
Ans: 3
Q. According to the 8th Annual Global Retail Development Index(GRDI), which one of the
following countries is 'most attractive' retail marker in the world?
1 India
2 Saudi Arabia
3 Japan
4 UAE
Ans: 1
Q. According to the latest statistics releasedby WTO, which rank India has acquired in
exports of commercial Services?
1 Fifth.
2 Seventh
3 Eleventh
4 Thirteenth.
Ans: 3
Q. Among the following tax revenues of the Union Government, which is the biggest
source?
1 Income Tax
2 Corporation Tax
3 Central Excise
4 Customs Duty
Ans: 3
Q. An economic union is the most advanced type of economic integration.
1 It permits no tariff barriers on trade among members
2 It allows free movement of capital and labour among member nations

3. 3 It unifies the monetary and fiscal policies of member states
4
It allows no tariffs on trade among members and a common tariff policy towards the rest
of the world
Ans: 3
Q. An individual visiting UAE will have to make his/her payments in which of the
following currencies?
1 Baht
2 Peso
3 Dirham
4 Dinar
Ans: 3
Q. Ankaleshwar in India is known for the production of
1 Petroleum
2 Coal
3 Iron ore
4 Bauxite
Ans: 1
Q. As on November 2,2010 which of the following key rate of RBI is the highest among all?
1 Repo Rate
2 Reserve Repo Rate
3 Bank Rate
4 Cash Reserve Ratio
Ans: 1
Q. Ashok Leyland is owned by the
1 Tatas
2 Birlas
3 Hindujas
4 None of these
Ans: 3
Q. Bad loans in banking terminology are generally known as _________
1 BPOs
2 Prime Asset
3 NPAs
4 CBS

4. Ans: 3
Q. BIPA with Sudan comes into effect was the news, it is an agreement for
1 Investment in a country
2 Peaceful use of atomic power
3 Allowing students to visit each other's nation
4 Allowing people to come for medical treatment
Ans: 1
Q. 'Bottle neck inflation' means
1 No rise in prices despite increase in aggregate demand
2 Rise in prices without increase in the aggregate demand
3 Decline in prices due to increase in aggregate demand
4 None of these
Ans: 2
Q. BPO is an abbreviation for
1 Bharat Petroleum Organisation
2 Business Process Outsourcing
3 Business Products Outsourcing
4 Bharat Pesticides Outlet
Ans: 2
Q. Brent index is associated with
1 shipping rate index
2 crude oil prices
3 copper future prices
4 gold future prices
Ans: 2
Q. Centers located in Gujarat , Bengal, Deccan and Tamil Country during the Gupta
period were associated with which of the following:
1 Textile Manufacture
2 Gems and precious stones
3 Handicrafts
4 Opium cultivation
Ans: 1
Q. Consider the following statements with regard to the mining industry of India:

5. 1. The spatial distribution of minerals is uneven.
2. The mining industry since colonial days has been exportoriented.
Which of the statements given above is/are correct?
1 1 only
2 2 only
3 Both 1 and 2
4 Neither nor 2
Ans: 1
Q. Consider the following statements with regard to the mining industry of India:
1. The spatial distribution of minerals is uneven.
2. The mining industry since colonial days has been exportoriented.
Which of the statements given above is/are correct?
1 1 only
2 2 only
3 Both 1 and 2
4 Neither nor 2
Ans: 1
Q. Consider the following statements: 1. India ranks first in the world in fruit production.
2. India ranks second in the world in the export of tobacco Which of the statements
is/are correct?
1 Only 1
2 Only 2
3 Both 1 & 2
4 Neither 1 nor 2
Ans: 1
Q. Dabhol Power Project had been restarted on November 1, 2006 after a gap of about-
1 Four month
2 Six month
3 One year
4 Two Years
Ans: 1
Q. Debenture holders of a company are its
1 Shareholders
2 Creditors
3 Debtors

6. 4 Directors
Ans: 2
Q. Depreciation is equal to
1 Gross national product - Net national product
2 Net national Product - Gross national product
3 Gross national product - personal income
4 Personal Income - personal taxes
Ans: 1
Q. Disinvestment in Public Sector is called
1 Privatisation
2 Globlisation
3 Liberalisation
4 Industrialisation
Ans: 1
Q. During the first half of 2010-2011, which of the indirect tax registered the maximum
growth?
1 Excise Duty
2 Custom Duty
3 Service tax
4 All show almost same growth
Ans: 2
Q. ET Now and CNBC TV18, TV Channels essentially broadcast
1 English News
2 business and economic news
3 classic English movies
4 political events and news
Ans: 2
Q. Expand the term IFRS.
1 Indian Financial Reporting Standards
2 International Financial Reporting Standards
3 Indian Financial Reporting Systems
4 None of these
Ans: 2

7. Q. For which one of the following items, Tirupur is famous as a huge exporter to many
parts of the world
1 Handicrafts
2 Gems and Jewelry
3 Leather goods
4 Knitted garments
Ans: 4
Q. Funds not belonging to the Government are called--
1 Consolidated Fund
2 Contingency Fund
3 Private Accounts
4 Public Accounts
Ans: 3
Q. Given the money wages, if the price level in an economy increases, then the real wages
will—
1 Increase
2 Decrease
3 Remain constant
4 Become flexible
Ans: 2
Q. Identify the particular element that dominates in the material culture.
1 Science and Technology
2 Custom and Tradition
3 Folkways
4 Religion and Morality
Ans: 1
Q. IMF is the result of
1 Hawana Conference
2 Rome Conference
3 Brettonwood Conference
4 Geneva Conference
Ans: 3
Q. In an economy, the sectors are classified into public and private on the basis of
1 employment conditions

8. 2 nature of economic activities
3 ownership of enterprises
4 use of raw materials
Ans: 3
Q. In India, the first bank of limited liability managed by Indians and founded in 1881 was
1 Hindustan Commercial Bank
2 Oudh Commercial Bank
3 Punjab National Bank
4 Punjab and Sindh Bank
Ans: 2
Q. In the classical theory, an increase in money supply leads to -
1 Decrease in price level
2 Increase in price level
3 Decrease in investment
4 Increase in savings
Ans: 2
Q. In the law of demand, the statement ‘other things remain constant’ means—
1 Income of consumer should not change
2 Prices of other goods should not change
3 Taste of consumer should not change
4 All of the above
Ans: 4
Q. In the recent past, Reliance has found the gas in..........
1 Mumbai offshore
2 Mahanadi basin
3 Krishna -Godavari basin
4 Kaveri basin
Ans: 3
Q. India’s largest supplier of crude oil is—
1 Saudi Arab
2 Iran
3 Nigeria
4 Qatar

9. Ans: 1
Q. India's first special Economic Zone dedicated to the aerospace industries has been
launched at
1 Hyderabad
2 Hallargi
3 Shimla
4 Ahmedabad
Ans: 2
Q. Invisible export means export of—
1 Services
2 Prohibited goods
3 Unrecorded goods
4 Goods through smuggling
Ans: 1
Q. K.L.M. Royal Airlines belongs to
1 Italy
2 Japan
3 Netherlands
4 Austria
Ans: 3
Q. Land Development Banks form part of -
1 Commercial Banks
2 IDBI
3 FCI
4 Cooperative Credit Structure
Ans: 4
Q. NABARD stands for
1 National Bank of Agriculture and Regional Development
2 National Bank for Agriculture and Rural Development
3 National Bureau of Aeronautical Research and Development
4 None of these
Ans: 2
Q. Nandan Nilekani is associatedwith which company?

10. 1 Satyam Computers
2 Wipro
3 Infosys
4 Polaris
Ans: 3
Q. On Current Daily Status (CDS) basis, the incidence of unemployment in India in 2004-
05 was-
1 8.28%
2 6.43%
3 4.52%
4 10.12%
Ans: 1
Q. One amongst the following takes the decision about the monetary Policy of India-
1 Finance Minister of India
2 Reserve Bank of India
3 Prime Minister of India
4 International Monetary Fund
Ans: 2
Q. Pohang Steel Company (POSCO) is a company originally based in
1 Vietnam
2 South Korea
3 USA
4 Italy
Ans: 2
Q. Private equity investors invest in a company based mainly on
1 the creditability and the valuation of the company
2 the age of the company
3 the location of the company
4 the activity undertaken by the company
Ans: 1
Q. Protectionism in the International trade standa for
1 Semi-restricted trade
2 Free trade policy
3 Restricted trade policy

11. 4 All of these
Ans: 3
Q. Public Enterprises in India have developed only in -
1 Key and Basic industries
2 Consumer goods industries
3 Service industries
4 All types of industries
Ans: 4
Q. Raul Prebisch's argument is concerned with the effects of business cycles on--
1 Output
2 Balance of Payments
3 Terms of Trade
4 Consumption
Ans: 3
Q. Recessionin the market implies
1 Slump in trade & industry due to fall in demand
2 Increase in trade industry due to rise in demand
3 No change in trade and industry due to stability in demand
4 None of these
Ans: 1
Q. Select the one which is not the responsibility of Gram Sabha under the Rural
Employment Guarantee Act, 2005
1 To recommend projects to the Gram Panchayat and prepare list of possible works
2 To receive applications for work and issue a dated receipt
3 To monitor the execution of works within the Gram Panchayat
4 To conduct regular social audits of all the projects taken up with in the Gram Panchayat
Ans: 2
Q. Shift in LM curve takes place to--
1 Increase in autonomous investment
2 Increase in saving rate
3 Increase in consumption
4 Increase in money supply
Ans: 4

12. Q. Special Economic Zones are being set up in—
1 Agra, Kanpur and Modinagar
2 Agra, Kanpur and Greater Noida
3 Meerut, Moradabad, Kanpur and Noida
4 Moradabad, Kanpur, Noida and Greater Noida
Ans: 2
Q. Suvidha Fixed Deposit scheme was launched by which bank?
1 IDBI
2 ICICI
3 SBI
4 City Bank
Ans: 1
Q. The Deficit Budget in which the deficits are covered through taxes is called -
1 Unbalanced Budget
2 Balanced Budget
3 Surplus Budget
4 Zero-base Budget
Ans: 1
Q. The degree of monopoly power is to be measured in terms of the firm's
1 normal profit
2 selling price
3 supernormal profit
4 both normal and supernormal profit
Ans: 3
Q. The demand for labour by a firm is a derived demand because it depends upon -
1 The demand for goods and services that labour helps to produce
2 Thee degree of substitution between labour and other factors of production
3 The demand for other factors of production
4 The elasticity of demand for labour
Ans: 1
Q. The Difference between Gross Domestic product and Net Domestic product is
1 Government Revenue
2 Net Indirect Tax (Indirect Tax Subsidy)

13. 3 Consumption of fixed Capital
4 Net Capital Formation
Ans: 4
Q. The difference between the export and import of services is called -
1 Balance of Trade
2 Balance Of Capital account
3 Balance of Current account
4 Balance of Invisible
Ans: 4
Q. The difference between visible exports and visible imports is defined as—
1 Balance of trade
2 Balance of payment
3 Balanced terms of trade
4 Coins from trade
Ans: 1
Q. The doctrine of unbalanced growth has not been advocated by -
1 W.A.Lewis
2 H.W.Singer
3 A.O.Hirschman
4 C.P.Kindleberger
Ans: 4
Q. The insurance companies collect a fixed amount from its customers at a fixed interval of
time. What is it called?
1 Instalment
2 Premium
3 EMI
4 Service Charge
Ans: 2
Q. The most advanced type of economic integration is -
1 Common market
2 Free Trade Area
3 Customs union
4 Economic union
Ans: 4

14. Q. The part of profit or other surpluses of a company distributed proportionately among
shareholders is called
1 Preference Share
2 Equity Share
3 Face Value
4 None of these
Ans: 2
Q. The proportion of labour in GNP (Gross National Product) becomes low due to the
following reasons -
1 Price lag behind wages
2 Profit lags behind prices
3 Prices lag behind profit
4 Wages lag behind price
Ans: 4
Q. The relationship between the value of money the price level in an economy is
1 Direct
2 Inverse
3 Propotional
4 Stable
Ans: 2
Q. The statistical technique used to determine the degree of relationship between two
variables is called--
1 Association
2 Index Numbers
3 Correlation
4 Dispersion
Ans: 3
Q. The World Trade Organisation (WTO) was earlier known as—
1 GATT
2 UNICEF
3 UNCTAD
4 FAO
Ans: 1
Q. Varishtha Pension Bima Yojana has been launched by

15. 1 National Insurance Co.
2 United India Insurance Co.
3 LIC of India
4 Oriental Insurance Co.
Ans: 3
Q. What is the full form of ‘ESOPs’ as seenin financial newspapers?
1 Early Sales Opportunities
2 Employee Stock Options
3 Executive Salary Options
4 Emergency Stock Operations
Ans: 2
Q. What is Value Added Tax (VAT)
1 A simple, transparent, easy to pay tax imposed on consumers
2 A new initiative taken by the government to increase the tax-burden of high income groups
3 A single tax that replaces state taxes like, surcharge turnover tax and sales tax, etc.
4 A new tax to be imposed on the producers of capital goods
Ans: 1
Q. What type of Products does CACP recommend minimum support price for?
1 Industrial Products
2 Agricultural Products
3 Pharmaceutical Products
4 None of the above
Ans: 2
Q. What was the main reason for a great civil strife in Argentina in 2002-03?
1 Ethnic conflict between the native Red Indian tribes and others
2 Economic crisis due to huge public debt
3 The issue of using native languages as medium of instruction in schools
4 Clashes between goverment troops and secessionist groups
Ans: 2
Q. Which among the following monoculture crops provide(s) immediate cash to the
farmers?
1. Tea in Assam
2. Rubber in Africa
3. Sugarcane in Malaysia
4. Coffee in Brazil

16. Select the correct answer using the code given below: Codes:
1 2 and 3
2 1 only
3 3 and 4
4 1 and 4
Ans: 1
Q. Which among the following targets for 11th Plan (2007-12) is incorrect?
1 Double per capita income by 2016-17
2 GDP growth rate to be increased to 10 percent
3 Farm sector growth to be increased to 6 percent
4 Literacy rate to be increased to 80%
Ans: 3
Q. Which brand/company uses the ad line "We know India better"?
1 Max New York Life Insurance
2 LIC of India
3 Amul
4 Bajaj
Ans: 2
Q. Which company uses the ad line, 'Knowing is everything'?
1 BBC World
2 Star
3 Sony
4 Zee
Ans: 1
Q. Which group represents the interests of the developing countries?
1 G-77
2 G-7
3 G-10
4 G-80
Ans: 2
Q. Which Index Number method has an upward bias?
1 Laspeyre's method
2 Bowley's method

17. 3 Passche's method
4 Fisher's method
Ans: 1
Q. Which Iron and Steel Plant is called 'Ruhr of India?
1 Rourkela
2 Durgapur
3 Bhilai
4 Jamshedpur
Ans: 2
Q. Which is South Korea's largest car manufacturing company?
1 Hyundai
2 Honda
3 Suzuki
4 Toyota
Ans: 1
Q. Which is the largest tea producing country in the world?
1 Kenya
2 Indonesia
3 China
4 India
Ans: 4
Q. Which is the most important source of revenue of the States in India?
1 Professional taxes
2 Land Revenue
3 Sales Tax
4 Excise duty
Ans: 4
Q. Which of t he following terms is normally not seenin the field of International
Relations?
1 Alluvial Soil
2 Exchange Rate
3 OECD
4 Free Trade
Ans: 1

18. Q. Which of the following allows free movement of labour and capital among member
nations?
1 Customs union
2 Economic union
3 Common market
4 Preferential trade arrangement
Ans: 3
Q. Which of the following apex body and regulators has askedbanks to swap customer
related information so that the frauds and defaults may be prevented in future?
1 Bombay Stock Exchange (BSE)
2 Indian Banks Association (IBA)
3 Securities & Exchange Board of India (SEBI)
4 Reserve Bank of India (RBI)
Ans: 4
Q. Which of the following committees is associated with reforms in small industries?
1 K.L.Rekhi Committee
2 R.Chelliah Committee
3 Abid Hussain Committee
4 None of the above
Ans: 3
Q. Which of the following countries is not the member of IBSA?
1 India
2 Bangladesh
3 South Africa
4 Brazil
Ans: 2
Q. Which of the following is a private bank in India?
1 South Indian Bank
2 Oriental Bank of Commerce
3 Corporation Bank
4 Syndicate Bank
Ans: 1
Q. Which of the following is not a banking related term?
1 SME Finance

19. 2 Equinox
3 Overdraft
4 Sanctioning Authority
Ans: 2
Q. Which of the following is the correct description of the Capital Market? Capital Market
Comprises of
1 Stock markets & Bond Markets
2 Bank and Insurance Companies
3 RBI and Nationalized Banks
4 Stock Markets and Banks
Ans: 1
Q. Which of the following organisation makes "Doing Business Report" every year?
1 WTO
2 World Bank
3 UNCTAD
4 IMF
Ans: 2
Q. Which of the following organisations prepares rural credit plans on annual basis for all
districts in India, which in turn from the base for annual credit plans of all rural
financial institutions?
1 CII
2 RBI
3 SIDBI
4 NABARD
Ans: 4
Q. Which of the following places in India does not have a Stock Exchange?
1 Udaipur
2 Delhi
3 Mumbai
4 Ahmedabad
Ans: 1
Q. Which of the following schemes launched by the Government of India aims at
enhancing the livelihood security of the people in rural areas by guaranteeing hundred
days of employment in a financial year to a rural household whose adult members
volunteer to do unskilled manual work?

20. 1 MGNREGA
2 ASHA
3 TRYSEM
4 Kutir Jyoti Scheme
Ans: 1
Q. Which of the following states is the largest producer of cashew nuts in India
1 Tamil Nadu
2 Assam
3 Kerala
4 Karnataka
Ans: 3
Q. Which one among the following industries produces the most nonbiodegradable wastes?
1 Thermal power plants
2 Paper mills
3 Food processing units
4 Textile mills
Ans: 1
Q. Which one among the following is not true for Special Economic Zones?
1 No routine examination of cargo for export/import by customs authorities
2 No licence is required for import
3 Manufacturing and service activities are allowed
4 No permission for subcontracting
Ans: 1
Q. Which one among the following is not true of the planning Commission?
1 It indicates the factors which tend to retard economic development
2 It is an advisory body and makes recommendations to the cabinet
3
It is responsible for formulation of a plan for the most effective and balanced utilisation of
the country's resources
4 It is responsible for the execution of development programmes and plans
Ans: 1
Q. Which one of the following is not a 'canon of taxation' according to Adam Smith?
1 Canon of convenience
2 canon of economy
3 Canon of simplicity

21. 4 canon of certainty
Ans: 3
Q. Which one of the following is not manufacturing mobile telephone handsets?
1 Samsung
2 Nokia
3 Videocon
4 Sony
Ans: 3
Q. Which one of the following is presently the largest oil refinery of India?
1 Mathura (IOC)
2 Visakhapatnam (HPCL)
3 Vadodara
4 Mumbai (BPCL)
Ans: 3
Q. Which one of the following statements about RBI is 'True'?
1 RBI maintains the foreign exchange reserves of India
2 RBI is the regulator of Banks and Securities market in India
3 RBI started functioning from 1870
4 None of these
Ans: 1
Q. Which one of the following statements is correct with reference to FEMA in India?
1
The Foreign Exchange Regulation Act(FERA) was replaced by Foreign Exchange
Management Act (FEMA) in the year 2001
2
FERA was given a sunset clause of one year till 31st May 2002 to enable Enforcement
Directorate to complete the investigation of pending issues
3 Under FEMA, violation of foreign exchange rules has caused to be a criminal offense
4
As per the new dispensatio, Enforcement Directorate can arrest and prosecute the people
for the viol
Ans: 3
Q. Which one of the following States has passed a bill to regulate the interest rates on
micro-finance?
1 Andhra Pradesh
2 Orissa
3 Karnataka

22. 4 Haryana
Ans: 1
Q. Which petroleum company has introduced an improved quality petrol called 'Speed'?
1 Bharat Petroleum
2 Indian Oil
3 Hindustan Petroleum
4 None of these
Ans: 1
Q. Which sector contributes the maximum share in National income of India?
1 Primary
2 Secondary
3 Tertiary
4 All the above have equal share
Ans: 3
Q. Which term is used in the field of Banking?
1 Current Account
2 Plasma
3 Follow on
4 Cold chain
Ans: 1
Q. Who amongst the following is the Regulator of Insurance sectorin India?
1 IRDA
2 SEBI
3 AMFI
4 RBI
Ans: 1
Q. Who propounded the Innovation theory of profits?
1 P.A.Samuelson
2 Alfred Marshall
3 J.A.Schumpeter
4 David Ricardo
Ans: 3
Q. Zero Coupon Bonds are that variety of loans

23. 1 which fail to yield an income for the creditors
2 which are issued at a discount and redeemed at par
3 on which the entire interest income is paid at the time of purchase
4 the market price of which may fall suddenly and heavily
Ans: 2
Q. Which of the following is an indirect tax?
1 Wealth tax
2 Corporation tax
3 Excise duty
4 Capital gains tax
Ans: 3
Q. ‘Definitely Male’ this advertisement line is for which Motor Cycle?
1 Hero Honda
2 TVS
3 Bajaj
4 LML
Ans: 3
Q. Delivery channels other than Bank counters are .......
1 ATM's
2 Internet Banking
3 Tele Banking
4 All of these
Ans: 4
Q. Marketing is best suited in .....
1 Buyers' market
2 Sellers' market
3 Internal marketing
4 Direct marketing
Ans: 1
Q. Customer's Relationship with the Bank is influenced by .....
1 Customers' attitudes
2 Attitudes of Bank staff
3 Interest rates of the Bank

24. 4 Attitudes of salespersons
Ans: 2
Q. Marketing is Find the wrong option .....
1 an ancient concept
2 a modern need
3 a continuous affair
4 a term effort
Ans: 1
Q. Indirect Marketing means ......
1 Marketing by non-sales persons
2 Market Survey
3 Market Research
4 Advertisements
Ans: 4
Q. Direct Marketing means .......
1 Face-to-face marketing
2 Melas
3 Seminars
4 Indoor marketing
Ans: 1
Q. Effective Bank Marketing requires .....
1 proper pricing
2 customised products
3 simple procedures
4 All of these
Ans: 4
Q. Selling is a function undertaken by .....
1 All the sales persons
2 All the employees
3 Entire organization
4 Outsourced agencies
Ans: 1
Q. One of the following is not a sales activity. Find the same.

25. 1 Identifying leads
2 Making a call
3 Negotiation
4 After-sales service
Ans: 4
Q. "Relationship" in karketing means ......
1 Relation between salesperson
2 Relation between buyer and seller
3 Relation between company and consumer
4 All of these
Ans: 3
Q. "Making a Call" means .....
1 Calling on a prospective customer
2 Explaining product details
3 Negotiating a deal
4 Arguing with a customer
Ans: 1
Q. Marketing is termed as successful, when -.
1 There is a rise in the number of salesmen
2 There is no need for post-sales service
3 There is no need to give discounts
4 There is rise in sales through
Ans: 4
Q. Market Researchis needed for-
1 Choosing the right sales persons
2 Choosing the right products
3 Making proper marketing decisions
4 Deciding the sales incentives
Ans: 3
Q. Sales forecasting involves study of -.
1 Proper selling price
2 Sales planning
3 Distribution outlets

26. 4 All of these
Ans: 4
Q. Advertisements are required for
1 Boosting the production levels
2 Motivating the employees
3 Boosting the sales
4 All of these
Ans: 3
Q. Price(P) is an important factor for effective marketing. What are the other P's?
1 Product, Promotion and Place
2 Place, Persuasion and Promotion
3 Pride, Person and Place
4 Product, Paper and Person
Ans: 1
Q. Only one of the following is true. Find the same.
1 Marketing is not required in monopolistic situation
2 Marketing has no role to play in production levels
3 Marketing depends on competitors' performance
4 Marketing is not required in Public enterprises
Ans: 3
Q. Market segmentation helps in -.
1 Focused marketing
2 Improved lead generation
3 Identifying the target group
4 All of the above
Ans: 4
Q. Digital Marketing is -.
1 a way of Direct Marketing
2 a way of Indirect Marketing
3 a strategy of the DSAs
4 All of these
Ans: 1
Q. Cross - selling means -.

27. 1 Selling to Red Cross members
2 Selling to Blue Cross members
3 Selling across countries
4 Selling other products to existing customers
Ans: 4
Q. Bank assurance means -.
1 Assurance given by banks to Loanees
2 Assurance to bank with one bank
3 Assurance to repay loans
4 Selling insurance products through banks
Ans: 4
Q. The Target Group for Credit Cards is -.
1 All Card holders
2 All existing borrowers
3 Individuals with taxable income
4 All of these
Ans: 4
Q. A `Target Group' in Marketing means -.
1 To whom the sales should be directed
2 A Group of Sellers
3 A Group of Buyers
4 A Group of Products
Ans: 1
Q. Value-added services means -.
1 Giving full value for money
2 Better value for higher price
3 Costlier service
4 Additional service
Ans: 4
Q. `Benchamark' means -.
1 Products lined up on a bench
2 Salesmen sitting on a bench
3 Set standards

28. 4 Mark on a bench
Ans: 3
Q. A DSA means -.
1 Directly Selling Authority
2 Directly Selling Agent
3 Direct Selling Authority
4 Direct Selling Agent
Ans: 4
Q. A `Call Centre' is -.
1 A place where Salesmen meet every day
2 A Training Centre
3 A Back Office set up where customer queries are answered
4 Customers' meeting place
Ans: 3
Q. A `Call' means -.
1 A Profession
2 Teletalk
3 Calling on a Prospect
4 A Call Centre
Ans: 3
Q. Internal Marketing means -.
1 Selling to onself
2 Selling of samples
3 Selling to the employees
4 Selling to foreign markets
Ans: 3
Q. Market share means -.
1 Market price of shares
2 Sensex
3 Share market
4 Share of business among peers
Ans: 4

29. Q. Market size means -.
1 Size of marketing staff
2 Size of the Organisation
3 Scope for profits
4 Scope for marketing
Ans: 4
Q. Service Marketing is the same as -.
1 Relationship Marketing
2 Transaction Marketing
3 Internal Marketing
4 All of those
Ans: 1
Q. Marketing in Banks is required for -.
1 Getting new customers
2 Lending
3 Accepting of deposits
4 All of these
Ans: 4