The document provides instructions for using the GlobalGiving Donation Manager to send personalized thank you emails to donors. It recommends looking up donors on the web and social media, such as Facebook, to find connections and personal details to include in thank you messages in order to better connect with and engage donors. It also suggests asking new donor connections to like and support the project on GlobalGiving and Facebook to help build a community among supporters.

1. Use the GlobalGiving Donation Manager to connect with donors
Using the new donation manager to add context to your thank you emails
Welcome to the donation manager:
Let's find out how you know Gareth using the web. Ken and Curt have GG profiles that make this a
one-click operation, but Gareth doesn't.
This person has no TRAFFIC source listed - so it is probably a word-of-mouth
donation. You can find out how using the Internet.
Note that payment was in British pounds - so donation came from GG UK.
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2. Look for a recent donor on the web - and what'ya'know, they exist!
Check out their Facebook profile, get to know them, friend them - THEN send your personalized thank
you email!
Make friends. Introduce yourself as the person who runs the project Gareth just gave
to. Finally, look at Gareth's friends for people you know.
Often one of these friends is one of your friends. Then you can write something in the thank you
email like, "Hi. Thanks for giving to my organization. I noticed that Chris Wilder is your friend on
Facebook. I know him!"
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3. Finally - bring it back to your project page on GlobalGiving - get your new friends to
LIKE your project on Facebook/GG.
This cross-marketing is the key to building a community among your supporters.
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