PFK RECAP FOR Price Chopper

1.
• Individualized shelf cards were branded with each
participating sponsor and displayed in-store near product
• Additional iron man sign placed in high traffic area of
produce department with all sponsor logos
• Additional support: In-Store Circular Ads, In-Store Radio
• Toolkits provided to Price Chopper and sponsors with
campaign release, social posts, graphics & logos
Recap Report
Produce for Kids Campaign
Funds Raised for Feeding America®: $6,808
Campaign Dates: June 15 - July 26
Campaign Materials
• Total campaign media value: $713,172
• Total campaign media impressions: 16MM
• National outlets: 265k
• Trade outlets: 210k
• Local outlets: 167k
• Blogger social reach (total followers): 1MM
• See attached grid for all media coverage & stats
PR & Media Coverage
• In-Store demos took place in top 10 Price Chopper stores
on June 27
• Featured Recipe: Avocado Egg Salad Sandwich
In-Store Demos

2. • Homepage banners & retailer-specific pages included
sponsor logos and links
• Scrolling sponsor logos on footer of all webpages
• Branded recipes and produce tips
• Key stats during campaign:
• Unique visitors: 57,173
• Page Views: 130,677
• Mobile visits: 84.2% of total visits
produceforkids.com
• Facebook: 39,397 fans, 676K impressions from
campaign posts
• Twitter: 17,350 followers, 1.6MM impressions, 39K
engagements
• Pinterest: 27,801 followers, 137K repins, 66K click-
throughs, 13MM impressions
• Instagram: 8,063 followers, 20K photo likes/comments
Social Media
Have questions? Contact Amber Bloom at amber@produceforkids.com for more information.
• Monthly e-newsletters sent to more than 18,000
consumers highlighting the Produce for Kids
campaign, new recipes and blog posts, and
upcoming Twitter parties.
• Monthly e-newsletters highlighting the campaign sent
to more than 800 produce industry contacts including
retail partners, produce sponsors, trade media outlets
and grocery store RDs.
Monthly E-Newsletters
Recap Report
Produce for Kids Campaign