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![•The world’s largest travel and lifestyle social
network with 22 million members
•WAYN is a Social Recommendation engine
•We influence travel and buyer decisions and
promote new destinations, activities and interests
around the world!
WAYN.com [Where Are You Now] – Who we are:](https://image.slidesharecdn.com/wayn-130913031901-phpapp02/75/WAYN-2-2048.jpg)
Uploaded byE-Tourism Frontiers
WAYN
Wayn.com is the world's largest travel social network with 22 million users, serving as a social recommendation engine to influence travel decisions and promote various destinations. The platform boasts significant user engagement metrics, including over 19 million visits in the last 60 days and over 30 million photos shared. Wayn.com leverages powerful data segmentation and social engagement strategies to attract tourism brands and enhance user connectivity.
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WAYN
- 1.
- 2. •The world’s largesttravel and lifestyle social network with 22 million members •WAYN is a Social Recommendation engine •We influence travel and buyer decisions and promote new destinations, activities and interests around the world! WAYN.com [Where Are You Now] – Who we are:
- 3. UserUser Our Journey sofar… WAYN – 2003 to 2005
- 4. UserUser Our Journey sofar… 2005 •Grew to 1m users in 6 months •Raised $11m Series A 2006-2007: Jerome decides to go full time Summer 2009 Brand review with aspirational focus Jan 2011 •Site re-launch to drive engagement •Reached profitability •17m members 2012-2013 22m users, 19m visits Total Visits (Millions – 60 days) 2006-Q4FY08 30m 25m 20m 15m 10m 2005 2006 2009 2011 2012 2013
- 6. Our platform attractsthe largest Airlines, Travel Companies, Tourism Boards and Lifestyle brands Some of our partners:
- 7. • 22 millionregistered users • Growing by up to 4,000 new registered users daily • Over 19 million visits in the last 60 days alone • 85 million page views per month • 30 million photos – growing by over 25,000 new photos daily • 70,000 trips, activities, tips and reviews added daily • Over 1 million messages and rates sent every day WAYN IN NUMBERSWAYN in numbers:
- 8. 58% travel forAdventure, Beach & Cultural Experiences Gender Split: Male 60% | Female 40% Age Breakdown: 18-39: 69% | 40 - 49: 17% | 50+: 14% Three quarters in full time employment Over 70% college educated or higher 75% book their travel itinerary online 8MM Trips planned. 53% travel 1-2 times, 19% over 5 times per year Our users – who are they:
- 9. We are theonly media platform focused on intentions: we know where our users want to go and what they are interested in doing… OUR UNIQUE VALUE PROPOSITIONWhy we are unique:
- 10. Now, let’s lookat the travel funnel… OUR UNIQUE VALUE PROPOSITION
- 11. ASPIRATION STAGE RESEARCH STAGE BOOKINGSTAGE GO! SHARING
- 15. • Our usersare on WAYN to be inspired • Our Auto-Add Friend Request is an alert sent to the user as a recommendation once the user visits your page • Once connected, the link between your company and the user remains in perpetuity • Upon accepting users are taken to the branded profile Discover America has added you as a friend Auto-Friend Request
- 16. This allows yourbrand to build a strong user base quickly South Africa Tourism is a great example of that: OUR UNIQUE VALUE PROPOSITION
- 17. UserUser January 2010: 359Fans of South Africa
- 18. UserUser January 2011: 49,921Fans of South Africa
- 19. UserUser September 2013: 655,000Fans of South Africa…and counting!
- 20. Getting users attentionduring the Aspiration stage can also be done with powerful visuals… Images are very powerful if used well OUR UNIQUE VALUE PROPOSITION
- 21. OUR UNIQUE VALUEPROPOSITIONSt Helena Tourism:
- 22. OUR UNIQUE VALUEPROPOSITIONReunion Tourism:
- 23. OUR UNIQUE VALUEPROPOSITION Over 91,000 fans in 10 days alone
- 24. So I havethousands of fans… Then what? OUR UNIQUE VALUE PROPOSITION
- 25. • Data isextremely powerful… • Instead of applying a one size fits all marketing approach… • You must look at Customer Segmentation • Building an audience and understanding what they want is a great starting point: WAYN IN NUMBERSThe power of data:
- 26. PIVOT TABLE • Havinga fan base of 650,000 fans in the case of South Africa Tourism is impressive • But their ability of understanding what the Chinese, Male, 55+ is interested in doing versus the German Traveler, 35-45 female, is even more compelling
- 27. This opens thedoor to Direct Performance Targeting capabilities, and much more… Branding, Competition Integrations, Lead Generation etc OUR UNIQUE VALUE PROPOSITION
- 29. Social Media isnot just about the Aspiration… It is about Sharing and Engagement OUR UNIQUE VALUE PROPOSITION
- 30. •Our Latest SocialOpinions Engine was recently launched •And enables live social recommendations in each Destination globally OUR UNIQUE VALUE PROPOSITION
- 31. WAYN IN NUMBERSQ&A Userscan ask any question about Bali
- 35. So far, inthe last 4 weeks since launch: OUR UNIQUE VALUE PROPOSITION
- 37. It makes ourlife a lot easier to measure the success of your online campaigns! OUR UNIQUE VALUE PROPOSITION
- 38. Illustration of performancemeasurement: COST PER ENGAGEMENT CPE in ZARCPE decreased by 20% CPE decreased by 83% Followers
- 39. •Social Sharing canalso be turned into a powerful media asset… •And a scalable content platform OUR UNIQUE VALUE PROPOSITION
- 40. •We have justlaunched STORIES.WAYN.COM •Next Step: our own Academy.. •Through Gamification and Incentives, users create their own articles OUR UNIQUE VALUE PROPOSITION
- 41. OUR UNIQUE VALUEPROPOSITION
- 42. OUR UNIQUE VALUEPROPOSITION Already read over 45,000 times in just a week!
- 43. •Get alerted whenyour brand is being talked about •Stimulate engagement through competition: e.g the top 7 safaris of the world •PR Potential is huge… OUR UNIQUE VALUE PROPOSITION
- 45.