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NWICO & Cold War; IC
at the End of the Cold
War
by
Asif Arshad
Cold War
Origin of the term Cold War
First time in 1947, Bernard Baruch, advisor to President Woodrow
Wilson used the Term Cold War to describe the increasingly chilly
relations between United States and Soviet Union.
 Emergence of Uncle Sam as an undefeated
international power after world war 2nd
“Little boy” and “Fat Man” was dropped on two Japanese
cities Hiroshima and Nagasaki respectively in 1945
 Bipolar System: Dividend of the world
into two blocs
 USSR (Union of Soviet Socialist Republic) was leading Eastern
bloc following Marxist policy under which public ownership of
property, free-market policy and free press were prohibited.
 The USA and its allies were supervising Western blocks supporting
capitalist system.
Nonaligned Movement: UNBIASED COUNTRIES
NAM established in 1961 in Belgrade;
Pakistan joined NAM in 1979.
Some countries were present who
remained successful in keeping
themselves away from the conflicts of
these two blocks. NAM (Non-allied
movement) was established in 1961 in
Belgrade Conference by these impartial
countries.
NWICO (New World Information &
Communication Order)
The New World Information and Communication
Order (NWICO, NWIO or the MacBride Commission) is a term
that was coined in a debate over media representations of the
developing world in UNESCO in the late 1970s and early 1980s.
MacBride Commission at a glance
MacBride commission was chaired by Sean MacBride, an Irish
Noble Laureate.It comprised 16 members ofdifferent countries.
The commissiongave itselaboratereport in1981.
Thisreport wastitled“Many Voices, One World”.
The 'new order' plan was textually formulated by Tunisia's
Information Minister Mustapha Masmoudi. Masmoudi submitted
working paper No. 31 to the MacBride Commission. These
proposalsof1978 were titledthe “Mass Media Declaration”.
Why MacBride Commission was established?
 NAM members and all countries who hadn’t attached itself with
Eastern or Western blocks were having reservations about
International media coverage.
 Earlier, Father of Communication Wilbur Schramm had raised this
issue in 1963.
 NAM members believed that global media was giving attention and
exclusive coverage only to those issues which are directly linked
with the interests of imperialist states.
 On the request of third world countries who protested against the
dominant flow of news from the industrialized countries, UNESCO
(United Nation Education Scientific and Cultural Organization)
formed a commission to probe facts in the late of 1970’s.
Final Report of Commission: NWICO
 After observing the role of global media critically and realistically,
the commission suggested a new world information and
communication ordered.
 The commission recommended that All languages should be
adequately developed to serve modern communication.
 Strong national news agencies are vital for improving each
country’s national reporting. All countries should take steps to
assure admittance of foreign correspondents, facilitate their
collection and transmission of news.
 MacBride Commission criticized the excessive role of advertisement
and emphasized to treat this issue following code of conduct.
 International media must give proper coverage to the issues of
third world countries without distorting facts.
IC after Cold War
 Role of Vibrant media especially
social media in Global Village
 Islamophobia
Conclusion
Global Media must follow recommendations of MacBride Commission. It
must adopt the way of impartial and factual reporting and give
reasonable coverage to the real issues of third world countries. Media
practitioners must promote dialogue between civilization rather than
adopting theory of Samuel P. Huntington that forecasts clash between
civilization.
Thank You

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Nwico & cold war

  • 1. NWICO & Cold War; IC at the End of the Cold War by Asif Arshad
  • 2. Cold War Origin of the term Cold War First time in 1947, Bernard Baruch, advisor to President Woodrow Wilson used the Term Cold War to describe the increasingly chilly relations between United States and Soviet Union.
  • 3.  Emergence of Uncle Sam as an undefeated international power after world war 2nd “Little boy” and “Fat Man” was dropped on two Japanese cities Hiroshima and Nagasaki respectively in 1945
  • 4.  Bipolar System: Dividend of the world into two blocs  USSR (Union of Soviet Socialist Republic) was leading Eastern bloc following Marxist policy under which public ownership of property, free-market policy and free press were prohibited.  The USA and its allies were supervising Western blocks supporting capitalist system.
  • 5. Nonaligned Movement: UNBIASED COUNTRIES NAM established in 1961 in Belgrade; Pakistan joined NAM in 1979. Some countries were present who remained successful in keeping themselves away from the conflicts of these two blocks. NAM (Non-allied movement) was established in 1961 in Belgrade Conference by these impartial countries.
  • 6. NWICO (New World Information & Communication Order) The New World Information and Communication Order (NWICO, NWIO or the MacBride Commission) is a term that was coined in a debate over media representations of the developing world in UNESCO in the late 1970s and early 1980s.
  • 7. MacBride Commission at a glance MacBride commission was chaired by Sean MacBride, an Irish Noble Laureate.It comprised 16 members ofdifferent countries. The commissiongave itselaboratereport in1981. Thisreport wastitled“Many Voices, One World”. The 'new order' plan was textually formulated by Tunisia's Information Minister Mustapha Masmoudi. Masmoudi submitted working paper No. 31 to the MacBride Commission. These proposalsof1978 were titledthe “Mass Media Declaration”.
  • 8. Why MacBride Commission was established?  NAM members and all countries who hadn’t attached itself with Eastern or Western blocks were having reservations about International media coverage.  Earlier, Father of Communication Wilbur Schramm had raised this issue in 1963.  NAM members believed that global media was giving attention and exclusive coverage only to those issues which are directly linked with the interests of imperialist states.  On the request of third world countries who protested against the dominant flow of news from the industrialized countries, UNESCO (United Nation Education Scientific and Cultural Organization) formed a commission to probe facts in the late of 1970’s.
  • 9. Final Report of Commission: NWICO  After observing the role of global media critically and realistically, the commission suggested a new world information and communication ordered.  The commission recommended that All languages should be adequately developed to serve modern communication.  Strong national news agencies are vital for improving each country’s national reporting. All countries should take steps to assure admittance of foreign correspondents, facilitate their collection and transmission of news.  MacBride Commission criticized the excessive role of advertisement and emphasized to treat this issue following code of conduct.  International media must give proper coverage to the issues of third world countries without distorting facts.
  • 10. IC after Cold War  Role of Vibrant media especially social media in Global Village  Islamophobia Conclusion Global Media must follow recommendations of MacBride Commission. It must adopt the way of impartial and factual reporting and give reasonable coverage to the real issues of third world countries. Media practitioners must promote dialogue between civilization rather than adopting theory of Samuel P. Huntington that forecasts clash between civilization.