The document summarizes the New World Information and Communication Order (NWICO) established in the late 1970s by the MacBride Commission in response to concerns from non-aligned countries about biased coverage from international media favoring Western interests during the Cold War. The MacBride Commission, chaired by Irish Nobel Laureate Sean MacBride, issued recommendations in 1981 calling for more equitable representation of languages and cultures, stronger national news agencies, and adherence to ethical standards regarding factual reporting and advertisement. The document argues that global media must follow the MacBride Commission's principles of impartial coverage of issues affecting the developing world to promote dialogue between civilizations.