3. Introduction
An objective analyses of Measures
Taken by PEMRA for the
implementation of Electronic Media
Code of Conduct 2015 and its
effectiveness in context of Pakistani
Media industry.
4. PEMRA
Pakistan Electronic Media RegulatoryAuthority
Established in 2002
Responsible for licensing and Regulation of TV and Radio
Channels
Acts as a watchdog for the content aired on Electronic Media
Platforms
Only Platform available for public to complain against
channels
Main stakeholder in the enforcement of ethical code of
conduct
Currently Chaired byAbsarAlam
5. Code of Conduct
Electronic Media Code of Conduct 2015
Released on 20 August 2015
Issued by Collaboration of PEMRA and Information
Ministry on the directives of Supreme Court
Endorsed and ratified by PBA and Journalist
organisations
Very thorough and detailed covering all aspects of
ethical code of conduct
Termed as a “Milestone”
Implementation, main issue
6. Role of PEMRA
Sole responsible authority for the implementation of
code of conduct 2015
Headless organisation without any independent
authority in the past
Used by Government to silence the dissent
Formulation of National Action Plan
PEMRA given the role to curb hate speech on air
Given the task to regulate content aired through TV
programs and ads
Acts through Warnings,Notices and advices to
Channels
7. Notices
PEMRA has become a proactive organisation since
the arrival of New chairman Absaar Alam
Since December 1, There has been 43 notices issued
by PEMRA to different TV channels warning them
against the violation of Ethical code of conduct
PEMRA also issues show cause notices to media
houses for such violations
One such Notice issued to Dunya TV about a caller
using abusive language against judiciary
Another one was about a defamatory and sensational
breaking news about PTI chief Imran khan
8. Advices
PEMRA routinely issues advices for media house
owners, producers and editors on how to handle
sensitive issue
One advice was related to reporting and coverage of
incidents of terrorism and religious intolerance
Another one urged caution while discussing Mina
tragedy and role of Saudi Arabia
One advice recommended the editing of a cosmetics
ad and a mobile phone ad
Among growing tensions between Saudi Arabia and
Iran, Pakistan media was cautioned against inciting
any sectarian conflict
9. Complaints
PEMRA's Council of Complaints as a platform for the
public to file complaints against any type of violation of
ethical code of conduct
It receives complaints from private persons, Law firms,
companies and even Government institutes
One complaint filed by an individual was about
copyright violation of a video documentary
NAB also file a complaint against a channel for
distorting its image in some cases
Another complaint was related to airing of malicious
content against Punjab Police.
10. @reportpemra
@reportpemra is a Twitter account handle
created by PEMRA for easy access of public
to complain against any type of ethical
violation by Electronic Media. People can
also give their feedbacks about the Pemra
activities and guide it through this account.
11. Training
in a crash course arranged at its headquarters, PEMRA
imparted training to its officers on the enforcement and
monitoring staff on the newly issued code of conduct for
electronic media 2015.The training aimed at ensuring
effective implementation of the code of ethics.
Participants were briefed about the clauses of the new
code of conduct and made comparative analysis with the
previous one.
12. Implementation
Coverage of MQM chief Altaf Hussain's speeches and
statements banned after his address against armed
forces of Pakistan
License of Geo entertainment suspended for one
month and fined Rs. 10 mil over airing blasphemous
content on one of its shows
Suspension of ARY News license and imposition of
fine for airing derogatory remarks against judiciary
PEMRA's advice to TV channels to not give any air
time to terrorist groups.
13. Implementation
Immoral and vulgar advertisement of a contraceptive
product banned
On Jan 29, PEMRA's KP chapter banned ads by
quacks and hakeems on account of their unlicensed
and unscientfic treatment methods
On Dec 23, The Pakistan Electronic Media Regulatory
Authority issued notices to the two channels for airing
abusive, indecent and derogatory remarks and
allegations banned under the Code of Conduct and
National Action Plan
14. Implementation
On Jan 24, Pemra on the recommendations of the
Council imposed fine of Rs. 100,000 on ARY News for
not using time delay mechanism as a result derogatory
remarks aired during the live program.
ARY News paid the fine and apologised for its
unethical behaviour on Feb 3
PEMRA's council of complaints took action against
copyright violation of Mr. Shahnawaz Chachar's video
documentary by Samaa TV and recommended that a
suitable compensation be paid by Samaa TV to the
complainant.
15. Implementation
On February 05, 2016 -PEMRA Council of Complaints
imposed fine on three channels for non-appearance.
The channels included Royal TV, Channel 24 and Din
News
The Authority approved the fine of Rs 100,000 on
Royal TV, Rs 50,000 on Channel 24 and Rs 30,000
on Din News
On Jan 30, PEMRA approved a fine of Rs1 million on
Samaa TV for airing a highly objectionable, indecent
and vulgar text message during its crime re-enactment
programme “Wardat” last year.
16. Conclusion
Certainly not enough done by PEMRA
More actions needed in this regard
PEMRA needs to be completely freed from
Government control
Most important: Journalists needs to practice self-
cesorship to ensure the existence of a responsible
press
Need to be trained in this regard
Factors affecting their practice must be removed
Editor and News department must be free of any kind
of pressure by Marketing and sales