NUVIAD is a technology platform that provides algorithmic real-time bidding (RTB) media trading solutions to publishers and buyers. It offers three main products: (1) NUVIAD HyperDSP, an intelligent mobile media trading platform using algorithms and real-time analysis; (2) NUVIAD Express, a location-aware and data-driven advertising solution for local businesses; and (3) NUVIAD Sentinel, an anti-fraud service that detects bot traffic and other fraudulent activities using behavioral analysis and geolocation data. NUVIAD processes hundreds of thousands of ad transactions per second and analyzes billions of user profiles to effectively detect and prevent various types of RTB fraud in program

1. Smart. Simple. Effective.

2. Company Confidential
NUVIAD in a nutshell
•NUVIAD is a technology platform for algorithmic
RTB media trading
•RTB (Real time bidding) is a programmatic media
trading technology that lets publishers offer their
ad space in public marketplaces (exchanges) and
lets buyers bid for these ads in real time

3. Company Confidential
Products and Services
• NUVIAD HyperDSP
• The smartest mobile media trading platform around utilizing
algorithmic and real time analysis
• NUVIAD Express
• Location aware, goal oriented and data driven advertising for
local and regional businesses
• NUVIAD Sentinel
• Real-time RTB Anti Fraud service utilizing behavioral and
GIS user analysis

4. RTB Anti-fraud
Practical Big-Data applications
or things we could not do
without Big Data

5. Company Confidential
How big of a problem is it?
Recent survey by
eMarketer in the US and
UK listed RTB and
Programmatic fraud as
the #1 obstacle to
adoption of programmatic
technologies

6. Company Confidential
Bot Traffic is a very real problem
• AdWeek reported that $6.3 billion out of $43.8 billion
next year, will be based on fraudulent activity.
• Another study: The average bot level for programmatic
ad buys that number rose to 17%
• Bots account for 11% of display ad views and 23% of
video ads

7. Company Confidential
RTB Fraud is a challenge
•We are processing 500k ad
transactions every second
•Analyzing the performance
of 2.3 billion user profiles
across 300k mobile
applications
•Profiling the world - split into
100x100 squares

8. Company Confidential
Using the right tools
• There is no one-solution-fit-them-all. You
have to find the right tool for your needs.
• So, what do we use?
• RedShift as a main data warehousing
solution and non real time analysis
• memSQL for real time analysis
• AeroSpike for user and location profiles
• MongoDB for app profiling

9. Company Confidential
Profiling everything
Main
Language
Purchase
habits
Children
Children
In-Market
Home /
Career / Car /
Etc.
Store visits
entertainmen
t preferences
Daily
routine
Daily routine
New Parent
Work
location
Dining
habits
Age Education HH Income
Gender

10. Company Confidential
There is also “Soft Fraud”
• We define “Soft Fraud” as data discrepancy within the RTB
request.
• RTB requests pass through few system along the way. Each
system may add, remove or replace data from the RTB request
creating discrepancies in the request itself, such as:
• Location mismatches
• OS mismatches
• Source masking

11. Company Confidential
Geo Trapping

12. Company Confidential
Bot and fraud detection
Detects the following fraud methods:
ü Fraudulent users and bots generating ad calls
for mobile web and mobile apps
ü Device spoofing (devices impersonating other
devices)
ü Location Spoofing
ü App / Site impersonation
ü Fraudulent user behavior
ü Transaction compliance analysis
ü Transaction generated security breach's

13. Smart. Secure. Effective.
Thank you,
Rafi Ton, CEO