This document summarizes a presentation about key performance indicators (KPIs) for measuring college and career readiness. It discusses trends in education that create a need for KPIs, like increased accountability and choice for students. Potential KPIs are grouped by whether they measure inputs, processes, or outputs, and whether they are academic, engagement, or non-academic metrics. The presentation suggests KPIs should focus on outcomes rather than traditional measures, drive improvement, and be shared with stakeholders. Attendees then work in groups to select the most important KPIs in different areas and justify their choices.

1. KPIs for College and Career
Readiness
Todd Bloom, Ph.D.
Chief Academic Officer
July 11, 2013

2. Agenda
•Contextualized need for KPIs
•Your college & career readiness
KPIs
• Sources of data
• Suggestions & pointers
• KPI prioritization exercise
•Q&A / Wrap-up / Evaluation

3. Contextualized Need for KPIs:
From Macro Trends to Local Response

4. Macro Trends
Education Pipeline
•Importance of transitions
•Need for P-20 collaboration
•Student success should be
focus
Based on http://www.changemag.org/Archives/Back
Issues/2011/May-June 2011/first-in-the-world-full.html

5. Macro Trends
Student Expectations
Accountability for Spend
Cost of College
State Revenue
ARRA State Fiscal Stabilization Funds
Median Family Income
Cost of Education – Financial Crunch

6. Macro Trends
Percent Change in Spending
per Student, FY08 – FY13
(adjusted for inflation)
Center on Budget and Policy Priorities
http://www.cbpp.org/files/9-4-12sfp.pdf

7. Macro Trends
National Center for Education Statistics. (2013). Projections of Education
Statistics to 2021. Washington DC: National Center for Education
Statistics.

8. Macro Trends
National Center for Education Statistics. (2013). Projections of
Education Statistics to 2021. Washington DC: National Center for
Education Statistics.

9. Macro Trends
Education consumers
(students) have more choice
•Access to K-12 and HE institutional data
to determine best SROI
•Growth of K-12 school choice and
proliferation of postsecondary options
•Increase in college applications per
student (NACAC: 7/student in 2012)
However, choice is dependent on
access to information, which is not
afforded to all students…

10. Macro Trends
K-12 Postsecondary
• Common Core State Standards
• Common state assessments
• Student growth monitoring and
engagement
• Teacher and principal effectiveness
• Statewide P-20 data systems
• Individualized Learning Plans
• Emphasis on college completion and
“gainful employment”
• Shifting finance models in response to
decreased state funding (Obama
efficiency demand)
• SROI of remediation
• Instructor effectiveness
• Student “recovery”
HUGE theme: Information drives performance & high performance gets results!

11. Your College & Career
Readiness KPIs

12. Your KPIs
Independently brainstorm college
and career readiness indicators that
you collect, monitor, and share with
others.
Share your KPIs with the person next
to you.
•Are these KPIs outcomes or inputs?
•How often do you review these KPIs?
•With whom do you share the KPI
performance data
•How do you know which are most
important?

13. KPI Data and Guidance
Sources of data:
•Naviance reports
•Surveys
•SIS
•National Student Clearinghouse
Guidance:
•College Readiness Index System
•School district scorecards
•Council of Great City Schools

14. KPIs for College & Career
Common characteristics
include:
•Emphasis on outputs/outcomes
•Academic
•Traditional (i.e. what we have or have
been given
•Too often misaligned with what we
know matters

15. KPIs for College & Career
Let’s focus on:
•Inputs, process, and outputs
•Nonacademic, engagement, and
academic
•Innovative measures and what
stakeholders expect
•What we know matters

16. Inputs, Outputs, Process KPIs
Inputs:
•Course rigor
•Attendance
•Course sequencing
Process:
•Planning
•Grades
•Student survey
Outputs:
•GPA
•Alumni results
•SAT

17. Engagement, Nonacademic,
Academic KPIs
Engagement:
•Discipline
•Attendance
•Planning
Nonacademic:
•Self-Assessment
•Organizational skill
•Extra curricular enrollment
Academic:
•GPA
•Assessment score growth
•SAT

18. Your KPIs
Suggestion: KPIs must live
•Build a college and career
readiness “scorecard” (set of KPIs)
for your school/district
• But don’t do it alone
•Consider performance targets for
each KPI
• Determine reasonability through
(internal and external)
benchmarking

19. Your KPIs
Suggestion: KPIs must live
•Consider who and what
drives/influences each KPI
•Manage to the KPIs
• If KPIs are “key”, then they ought
to impact change
•Share scorecard results with all
(those who impact and those who
are impacted by)

20. Your KPIs
KPIs prioritization:
Form a team with 3-5 people. Review
the hand-out of KPIs. For each of the
5 areas below, identify 3-5 KPIs that
your team believes are most important
(i.e. “key”) to monitoring or predicting
college and career readiness. Justify
why your team’s selections are most
important. Share with whole group.
•Student growth and proficiency
•College planning
•Career planning
•Student engagement
•Alumni performance

21. Questions
&
Observations
?

22. Thank you!
Todd Bloom
todd.bloom@hobsons.com
@Todd_Bloom
Please complete an evaluation.

23. Your Feedback Matters!
Thank you for attending the
Naviance Summer Institute 2013!
We greatly appreciate your feedback, please
complete a brief evaluation for this session at:
http://go.naviance.com/evaluations