About Joseph Sobin: With Dual Masters Degree’s in Urban and Regional Planning with
an emphasis in Resort Planning Development and Strategic Marketing for the Hospitality
and Tourism Industry, Certified Travel Counselor and Destination Specialist Designations
coupled with 15 plus years in travel, tourism, hospitality and real estate marketing
consultancy, Joseph and his team deliver tangible, practical results for their clients.
Their work is on-time, compelling, and professional. Joseph also holds real estate brokerage
licenses in the states of Colorado and New York.
Joseph writes a Travel Industry Column for Examiner.com and is a frequent guest lecturer
concerning Marketing and Public Relations at New York University’s Tisch School
of Hospitality, Tourism and Sports Management
Joseph and his associates specialize in the deluxe, luxury and green market niche utilizing
an extensive network of travel, tourism, hospitality and real estate professionals
worldwide.
Blue sky credentials may 6th 2012 eng biilboard focus ver 2003 printKelvin Tran
Blue Sky JSC is an advertising and marketing company established in 2009 with a team of experienced professionals. The company provides a range of services including outdoor advertising, event activation, POSM, brand strategy planning, public relations, and film production. It has a nationwide network and international service standards. The company's mission is to be a professional provider of outdoor, brand strategy, and direct marketing services in Vietnam. Key values include on-time delivery, creativity,
Land&Sea Creative Corp. is a global transmedia agency that creates immersive marketing experiences by curating storytelling elements across different platforms. They have experience promoting entertainment properties using both digital and traditional methods. Their process involves exploring opportunities, creating original content, and curating an open-media platform to reach mass audiences. They bring together diverse creative architects and curators to develop extended intellectual properties and brand experiences across transmedia.
Tim Robinson is seeking a role that allows him to further develop his skills in corporate communications and internal culture building. He has over 20 years of experience in marketing, advertising, brand management, and corporate communications. Most recently, he was the Marketing & Communications Executive at Risk Management Technologies, where he overhauled their branding and communications strategy.
Company credentials/pitch deck from the company which I operated in 2010 for all my consulting and technology product ventures. Worked with publishers, brands, agencies and celebrities to create some cool mobile and web based experiences.
SonikBoom Productions provides integrated marketing solutions including marketing, media, and events services. They have experience with clients across various industries developing branding strategies, websites, social media campaigns, and executing events. Some of their past projects include developing branding, websites, and training for Rift Concepts, auditing and improving websites and social media for Blu52 and Waterlinx, and managing various sponsorship events.
When it comes to Building
Successful Brands, we cover
the full process – from the
Brand Strategy, through
Brand Design and Brand
Integrated Communications.
Blue sky credentials may 6th 2012 eng biilboard focus ver 2003 printKelvin Tran
Blue Sky JSC is an advertising and marketing company established in 2009 with a team of experienced professionals. The company provides a range of services including outdoor advertising, event activation, POSM, brand strategy planning, public relations, and film production. It has a nationwide network and international service standards. The company's mission is to be a professional provider of outdoor, brand strategy, and direct marketing services in Vietnam. Key values include on-time delivery, creativity,
Land&Sea Creative Corp. is a global transmedia agency that creates immersive marketing experiences by curating storytelling elements across different platforms. They have experience promoting entertainment properties using both digital and traditional methods. Their process involves exploring opportunities, creating original content, and curating an open-media platform to reach mass audiences. They bring together diverse creative architects and curators to develop extended intellectual properties and brand experiences across transmedia.
Tim Robinson is seeking a role that allows him to further develop his skills in corporate communications and internal culture building. He has over 20 years of experience in marketing, advertising, brand management, and corporate communications. Most recently, he was the Marketing & Communications Executive at Risk Management Technologies, where he overhauled their branding and communications strategy.
Company credentials/pitch deck from the company which I operated in 2010 for all my consulting and technology product ventures. Worked with publishers, brands, agencies and celebrities to create some cool mobile and web based experiences.
SonikBoom Productions provides integrated marketing solutions including marketing, media, and events services. They have experience with clients across various industries developing branding strategies, websites, social media campaigns, and executing events. Some of their past projects include developing branding, websites, and training for Rift Concepts, auditing and improving websites and social media for Blu52 and Waterlinx, and managing various sponsorship events.
When it comes to Building
Successful Brands, we cover
the full process – from the
Brand Strategy, through
Brand Design and Brand
Integrated Communications.
Avant Communication is a branding and communications agency based in Dubai that offers a full range of integrated marketing solutions. The document discusses how investing in branding is vital for business success and can help companies achieve their goals. It emphasizes the importance of a total branding solution and consistent messaging across all marketing disciplines. Avant Communication promises to work closely with clients to develop tailored branding strategies that reflect their unique needs and target audiences effectively.
Al Moatazbellah Ibrahim is an Egyptian marketing manager with 11 years of experience. He has expertise in project management, creative marketing concepts, branding, e-marketing, and film making. His experience includes interpreting client messaging to create strategic campaigns, building client relationships, and working in fast-paced environments. He holds a bachelor's degree in computer science and information technology.
Stephan A. Bassett has over 30 years of experience leading global business development, marketing strategies, and not-for-profit organizations. As Executive Director of American Friends of Sheba Medical Center from 2007 to 2014, he increased annual donations by an average of 15% and raised over $14 million total. Prior to this, he held executive roles developing brands and business for companies such as IBM, Burger King, Royal Caribbean, and Procter & Gamble. Bassett also has experience as a consultant creating strategic plans and marketing campaigns for organizations across various industries.
How To Solve Your Marketing Problems Without Breaking The Bank!Carl Cassidy
Interim Marketing and its importance, Marketing, Communications, Part time professional help, Highly qualified professional support on an interim and cost effect basis
Cromapix is a creative studio based in Amman, Jordan that provides innovative solutions across various fields including design, development, and marketing. It was founded in 2009 as a web design studio and has since expanded into other areas. Cromapix focuses deeply on details and customizing unique experiences for each client down to the pixel level. The company brainstorms ideas in team meetings, tailors solutions to client requests, and executes projects upon approval according to the latest standards and technology. Cromapix aims to invest in talented and ambitious people to help build the future for clients, the company, and those individuals.
LHM is a digital creative agency located in Birmingham that helps brands become more relevant and preferred through innovative and engaging work. They take a human approach to understand consumer needs and deliver big ideas through strategic planning, design, development, and execution of digital campaigns. LHM works across various industries like fashion, retail, leisure, automotive, professional services, and more to enhance brands' performance through their digital presence. They strive for excellence and partnership to maximize every opportunity and deliver tangible returns for clients.
The document outlines the program for a two-day marketing conference. Day 1 includes sessions on branding, innovation, the Disney experience, pricing strategy, creative excellence, and women as a growth market. Day 2 focuses on the consumer decision journey, driving global growth, winning global brands, global marketing success factors, the art and science of modern marketing, and establishing cult brands. Various marketing executives from companies like Tesla, Apple, Euro Disney, Deloitte, and Havaianas will speak on these topics.
The document provides an overview of Next Lifesciences, a strategic marketing firm that helps life sciences companies gain a competitive advantage. It discusses their approach of conducting primary research to understand customer needs, developing focused strategies and tactics, and executing innovative marketing plans. Examples are given of case studies where they helped clients increase funding, sales, and market share. The firm utilizes expert networks to tailor solutions for each client, and is led by the experienced president Dr. Anthony Jones.
Adam Nice is a freelance senior design director with over 25 years of experience creating and managing global brands across many sectors. He specializes in long-term brand turnaround programs and works closely with management teams. Some of his clients include Gieves & Hawkes, Masterpiece London, Ignite Group, and Whittard of Chelsea. He has a strong track record of helping brands become profitable and increase sales through integrated design solutions.
NewMarque Group specializes in helping young companies build their brand from strategy through execution. We are adept at creating innovative solutions to solve the organizational and marketing problems faced by early stage companies.
The document discusses how the context for brands has radically changed, with audience fragmentation, increased communication channels, and more skeptical consumers. It argues that brands must now be at the center of marketing strategy to provide differentiation, value, and confidence to products. The agency, Brand Care, is presented as focusing on long-term brand building rather than just advertising tactics. It outlines its structure and services, which include insights, planning, production, and a focus on creativity, to help clients develop their brands in this new context.
Speakerfile Joeri Van den Bergh & Mattias Behrer - How Cool Brands Stay HotHow Cool Brands Stay Hot
Generation Y will dominate society and business in the next 3 decades. The authors provide insights into understanding Generation Y consumers based on their research. They discuss five factors (CRUSH model) that are important for brands to connect with Generation Y: Coolness, Realness, Uniqueness, Self-identification, and Happiness. The authors are available for keynote speeches and presentations to share their knowledge on reaching this influential generation.
Jean Sutherland has over 22 years of experience in marketing, branding, and customer experience roles. She is currently looking for a new position that can utilize her expertise in developing growth strategies, implementing marketing concepts and brand strategies, and creating successful customer experience platforms. Throughout her career, she has consistently delivered results such as increased revenues, cost savings, and improved brand metrics. She is a proven leader seeking new challenges.
This document is a resume for Kristin Engard that highlights her extensive experience in strategic growth, marketing communications, and relationship building for global clients. She has a proven track record of increasing brand visibility, profitability, and achieving business goals. Her career achievements include tripling revenue, developing award-winning campaigns, and exceeding marketing targets.
This document provides information about Brand Tango, a branding, design and interactive agency. It introduces the agency and its services, which include brand strategy, marketing, digital expertise and design. It also profiles some of the agency's key leaders and contributors and provides examples of portfolio work for clients in various industries.
A mini-workshop with an actual case study on how the International Sign Association (ISA)
worked with 16 affiliated local sign associations in significantly changing ISAʼs governance,
membership and financial structures, including reducing their board of directors by half and
altering ISAʼs relationship with local sign organizations.
Lori Anderson, President & CEO, International Sign Association
John Allen, Executive Vice President, Allen Industries
Patti King, Executive Director, Arizona Sign Association
Glenn Tecker, Chairman and Co-CEO, Tecker International
The document discusses employee empowerment. It defines empowerment as giving front-line employees authority to make decisions through power sharing and trust building. The rationale for empowerment includes promoting creativity, better productivity and quality. Leaders must model empowering behaviors, inspire a shared vision, challenge processes and enable others. Inhibitors can include resistance from employees and management. Empowerment must be implemented through a supportive environment and overcoming inhibitors. Challenges include increased risk and slow decision making. Lessons on empowerment are provided from leaders like Fred Smith of FedEx and Steve Jobs of Apple.
This page details the various Obagi products available to treat wrinkles and the brown spots on face caused by hyperpigmentation.
Developed by dermatologist Dr. Zein Obagi, many of his products use a series of products applied in order to provide for a comprehensive solution to a variety of skin care issues.
RE Cloud is an Infrastructure as a Service (IaaS) platform. Providing reliable IaaS is about using the right technology and running things well. Security and quality-assured management processes are as important to us as the resilience of systems and facilities. We’re confident of what we’ve built and how it’s run. So confident in fact that we are prepared to offer a credit-backed guarantee.
Richardson Eyres provides support contract management to help businesses overcome the challenges of managing multiple service and support contracts. They consolidate all support contracts into a single renewal date and point of contact. This allows businesses to save time, spend less by avoiding automatic renewals of unneeded support, and safeguard their infrastructure with proactive management of contract renewals. Richardson Eyres leverages their relationship with HP to provide support contract management services without additional costs.
Para crear una wiki, primero se debe ingresar al sitio web de un proveedor como Wikispaces, luego iniciar sesión y completar un formulario con datos personales para unirse y así tener lista la nueva wiki.
Principales problemas antes de llegar ala uyuliepoveda
Los principales problemas que los estudiantes enfrentan antes de llegar a la universidad incluyen levantarse a tiempo, tomar el transporte público como alimentadores y el Transmilenio, el estrés de los medios de transporte abarrotados y asegurarse de llegar a tiempo a la universidad.
Avant Communication is a branding and communications agency based in Dubai that offers a full range of integrated marketing solutions. The document discusses how investing in branding is vital for business success and can help companies achieve their goals. It emphasizes the importance of a total branding solution and consistent messaging across all marketing disciplines. Avant Communication promises to work closely with clients to develop tailored branding strategies that reflect their unique needs and target audiences effectively.
Al Moatazbellah Ibrahim is an Egyptian marketing manager with 11 years of experience. He has expertise in project management, creative marketing concepts, branding, e-marketing, and film making. His experience includes interpreting client messaging to create strategic campaigns, building client relationships, and working in fast-paced environments. He holds a bachelor's degree in computer science and information technology.
Stephan A. Bassett has over 30 years of experience leading global business development, marketing strategies, and not-for-profit organizations. As Executive Director of American Friends of Sheba Medical Center from 2007 to 2014, he increased annual donations by an average of 15% and raised over $14 million total. Prior to this, he held executive roles developing brands and business for companies such as IBM, Burger King, Royal Caribbean, and Procter & Gamble. Bassett also has experience as a consultant creating strategic plans and marketing campaigns for organizations across various industries.
How To Solve Your Marketing Problems Without Breaking The Bank!Carl Cassidy
Interim Marketing and its importance, Marketing, Communications, Part time professional help, Highly qualified professional support on an interim and cost effect basis
Cromapix is a creative studio based in Amman, Jordan that provides innovative solutions across various fields including design, development, and marketing. It was founded in 2009 as a web design studio and has since expanded into other areas. Cromapix focuses deeply on details and customizing unique experiences for each client down to the pixel level. The company brainstorms ideas in team meetings, tailors solutions to client requests, and executes projects upon approval according to the latest standards and technology. Cromapix aims to invest in talented and ambitious people to help build the future for clients, the company, and those individuals.
LHM is a digital creative agency located in Birmingham that helps brands become more relevant and preferred through innovative and engaging work. They take a human approach to understand consumer needs and deliver big ideas through strategic planning, design, development, and execution of digital campaigns. LHM works across various industries like fashion, retail, leisure, automotive, professional services, and more to enhance brands' performance through their digital presence. They strive for excellence and partnership to maximize every opportunity and deliver tangible returns for clients.
The document outlines the program for a two-day marketing conference. Day 1 includes sessions on branding, innovation, the Disney experience, pricing strategy, creative excellence, and women as a growth market. Day 2 focuses on the consumer decision journey, driving global growth, winning global brands, global marketing success factors, the art and science of modern marketing, and establishing cult brands. Various marketing executives from companies like Tesla, Apple, Euro Disney, Deloitte, and Havaianas will speak on these topics.
The document provides an overview of Next Lifesciences, a strategic marketing firm that helps life sciences companies gain a competitive advantage. It discusses their approach of conducting primary research to understand customer needs, developing focused strategies and tactics, and executing innovative marketing plans. Examples are given of case studies where they helped clients increase funding, sales, and market share. The firm utilizes expert networks to tailor solutions for each client, and is led by the experienced president Dr. Anthony Jones.
Adam Nice is a freelance senior design director with over 25 years of experience creating and managing global brands across many sectors. He specializes in long-term brand turnaround programs and works closely with management teams. Some of his clients include Gieves & Hawkes, Masterpiece London, Ignite Group, and Whittard of Chelsea. He has a strong track record of helping brands become profitable and increase sales through integrated design solutions.
NewMarque Group specializes in helping young companies build their brand from strategy through execution. We are adept at creating innovative solutions to solve the organizational and marketing problems faced by early stage companies.
The document discusses how the context for brands has radically changed, with audience fragmentation, increased communication channels, and more skeptical consumers. It argues that brands must now be at the center of marketing strategy to provide differentiation, value, and confidence to products. The agency, Brand Care, is presented as focusing on long-term brand building rather than just advertising tactics. It outlines its structure and services, which include insights, planning, production, and a focus on creativity, to help clients develop their brands in this new context.
Speakerfile Joeri Van den Bergh & Mattias Behrer - How Cool Brands Stay HotHow Cool Brands Stay Hot
Generation Y will dominate society and business in the next 3 decades. The authors provide insights into understanding Generation Y consumers based on their research. They discuss five factors (CRUSH model) that are important for brands to connect with Generation Y: Coolness, Realness, Uniqueness, Self-identification, and Happiness. The authors are available for keynote speeches and presentations to share their knowledge on reaching this influential generation.
Jean Sutherland has over 22 years of experience in marketing, branding, and customer experience roles. She is currently looking for a new position that can utilize her expertise in developing growth strategies, implementing marketing concepts and brand strategies, and creating successful customer experience platforms. Throughout her career, she has consistently delivered results such as increased revenues, cost savings, and improved brand metrics. She is a proven leader seeking new challenges.
This document is a resume for Kristin Engard that highlights her extensive experience in strategic growth, marketing communications, and relationship building for global clients. She has a proven track record of increasing brand visibility, profitability, and achieving business goals. Her career achievements include tripling revenue, developing award-winning campaigns, and exceeding marketing targets.
This document provides information about Brand Tango, a branding, design and interactive agency. It introduces the agency and its services, which include brand strategy, marketing, digital expertise and design. It also profiles some of the agency's key leaders and contributors and provides examples of portfolio work for clients in various industries.
A mini-workshop with an actual case study on how the International Sign Association (ISA)
worked with 16 affiliated local sign associations in significantly changing ISAʼs governance,
membership and financial structures, including reducing their board of directors by half and
altering ISAʼs relationship with local sign organizations.
Lori Anderson, President & CEO, International Sign Association
John Allen, Executive Vice President, Allen Industries
Patti King, Executive Director, Arizona Sign Association
Glenn Tecker, Chairman and Co-CEO, Tecker International
The document discusses employee empowerment. It defines empowerment as giving front-line employees authority to make decisions through power sharing and trust building. The rationale for empowerment includes promoting creativity, better productivity and quality. Leaders must model empowering behaviors, inspire a shared vision, challenge processes and enable others. Inhibitors can include resistance from employees and management. Empowerment must be implemented through a supportive environment and overcoming inhibitors. Challenges include increased risk and slow decision making. Lessons on empowerment are provided from leaders like Fred Smith of FedEx and Steve Jobs of Apple.
This page details the various Obagi products available to treat wrinkles and the brown spots on face caused by hyperpigmentation.
Developed by dermatologist Dr. Zein Obagi, many of his products use a series of products applied in order to provide for a comprehensive solution to a variety of skin care issues.
RE Cloud is an Infrastructure as a Service (IaaS) platform. Providing reliable IaaS is about using the right technology and running things well. Security and quality-assured management processes are as important to us as the resilience of systems and facilities. We’re confident of what we’ve built and how it’s run. So confident in fact that we are prepared to offer a credit-backed guarantee.
Richardson Eyres provides support contract management to help businesses overcome the challenges of managing multiple service and support contracts. They consolidate all support contracts into a single renewal date and point of contact. This allows businesses to save time, spend less by avoiding automatic renewals of unneeded support, and safeguard their infrastructure with proactive management of contract renewals. Richardson Eyres leverages their relationship with HP to provide support contract management services without additional costs.
Para crear una wiki, primero se debe ingresar al sitio web de un proveedor como Wikispaces, luego iniciar sesión y completar un formulario con datos personales para unirse y así tener lista la nueva wiki.
Principales problemas antes de llegar ala uyuliepoveda
Los principales problemas que los estudiantes enfrentan antes de llegar a la universidad incluyen levantarse a tiempo, tomar el transporte público como alimentadores y el Transmilenio, el estrés de los medios de transporte abarrotados y asegurarse de llegar a tiempo a la universidad.
Md M. Khan is a web developer with experience in Agile Development Methodologies. He has worked on several projects including developing modules for a government software and two SharePoint web parts for a capstone project. His skills include languages like C#, Java, PHP and frameworks like .NET, SharePoint 2010/2007. He held internships and roles in software development, business consulting and project management. He also has leadership experience as president of the Bangladeshi Student Organization.
Christianity originated from the teachings of Jesus Christ and is one of the largest religions in the world with over 2.2 billion followers. The main Christian beliefs are that God is almighty and Jesus, his son, died for humanity's sins. Major Christian holidays include Christmas and Easter. Places of worship are churches and the religion has significantly influenced modern society and culture.
Annual Survey for the CEO's of the Council of Manufacturing Associations. If you are a member and would like to get a copy of 2012's, please contact us and we will be happy to send it to you.
The document summarizes an innovation day held by Lloydspharmacy, a large UK pharmacy chain, to meet with potential technology suppliers from Ireland. Enterprise Ireland helped organize the event, distributing a pre-qualification questionnaire to 47 Irish companies and selecting 12 to meet with representatives from Lloydspharmacy. The day involved one-on-one meetings between the Irish companies and Lloydspharmacy personnel to discuss potential products and services. Lloydspharmacy provided feedback on the quality and suitability of companies they met with and on whether the event was useful for identifying potential new suppliers.
The document discusses the origins of democracy in Athens and compares it to democracy in the United States. It notes that while Athens is considered the birthplace of democracy, only men could participate and vote, whereas in the US, women and minorities have gained rights to participate over time. Key differences are that in Athens, only men of Athenian descent could be on the governing council, whereas in the US, anyone born in the country or who becomes a citizen can participate. The rule of law is also discussed as an important principle for both Athens and the US.
ARE YOU VULNERABLE TO HACKERS? TARGET WAS.Cora Ann
Hackers were able to gain access to Target's computer systems and steal financial and personal data of 110 million shoppers by tricking an outside vendor employee into clicking on a malicious email. The hackers sent spear phishing emails appearing to come from trusted sources that took over the vendor employee's computer. Once they had access to the vendor's computer, the hackers were then able to penetrate Target's network and steal payment card data. The document recommends that companies eliminate vulnerabilities, increase security training and education programs, and engage IT personnel more frequently to avoid becoming targets of cyber attacks.
Northern Lights College has welcomed international students for over 20 years, offering small class sizes and affordable tuition. Students can study English, transfer courses, or vocational programs. Many complete certificates or diplomas and transfer to universities across Canada to finish their degrees. The college provides a natural lifestyle in a safe, welcoming community. It offers over 70 programs, from trades to university arts and sciences.
An ant works hard every day without supervision. A lion in charge notices this and thinks the ant could produce even more with oversight. He hires a cockroach supervisor who implements extensive paperwork and meetings, taking up the ant's time. More managers are brought on, growing the bureaucracy until production decreases. An audit then finds the department overstaffed, and the ant is fired for a poor attitude.
Boomtown is an integrated marketing agency that combines advertising, design, public relations, and direct marketing with digital principles to create brand relationships. They develop strategic brand models that define a niche in the marketplace and then use original creativity to launch the brand. Boomtown employs strategic thinking, clear brand positioning, and original creative work across various marketing channels and media to help clients achieve their goals.
Our mission at The Faction Agency is to amplify every client's business objectives—from market share gains to increased sales revenue—with powerful brand equity.
Our commitment to achieving a new standard of excellence with every client sets our business apart. It's what keeps us tapped into what’s going on in today’s technology-driven markets so we can help our clients influence what comes next to achieve real and lasting success.
ADMA Forum 2010 is an unmissable event for any ambitious marketer looking to stay ahead of the competition and better their marketing performance. It's where Australia’s best multi-channel marketers gather, learn and network.
Gravity is a business consulting company with multi-platform execution capabilities across digital and technology. We operate in India, Europe, Middle East and Africa. We help build, sustain & grow profitable businesses. We don’t ask for briefs. We ask for your hardest growth challenges
Brandemix Employer Branding, Marketing and CommunicationsJody Ordioni
Brandemix is a branding, advertising, and marketing firm established in 2005. They offer end-to-end branding and marketing programs through a team of strategists, creative specialists, and digital experts. Their process involves extensive research, defining the brand identity and vision, developing strategic and creative plans, and implementing multi-channel campaigns. They provide services including branding, advertising, public relations, corporate communications, social media marketing, and employer branding.
Since 1995 EASTWEST PR has been getting clients noticed in Asia. With offices in Singapore and Beijing, China, and now the UK, the Agency is independent, proactive and represents great value.
MCA is a full-service communications firm based in Silicon Valley that specializes in technology clients. It provides a wide range of communications services including public relations, social media, events, and investor relations. MCA works with companies of all sizes from startups to global brands. It prides itself on a personalized approach and deep understanding of its clients' technologies and business objectives.
The document describes the services offered by ARTA:encore, a brand communications firm. They provide integrated marketing communications solutions across various channels. Their services include brand strategy, identity design, advertising, digital marketing, and acting as an extended marketing team. They believe in long-term client partnerships and aim to help clients maximize their potential in today's changing media landscape through agility and compelling brand ideas.
Here are the key steps in our discovery process:
1. Conduct a brand interview with key stakeholders to understand the brand positioning, challenges, and requirements for the project.
2. Determine an overall program strategy by analyzing consumer behavior and market trends to guide the concept development process.
3. Perform any necessary market audits and competitive brand assessments to gather additional insights.
4. Establish design and merchandising principles by aligning all insights with the brand's overall goals.
5. Review principles with stakeholders before beginning the concepting phase to ensure alignment.
The discovery process focuses on understanding all relevant information to establish guidelines that will be used to evaluate concepts. This ensures solutions meet both the functional needs and
Here are the key steps in our discovery process:
1. Conduct a brand interview with key stakeholders to understand the brand positioning, challenges, and requirements for the project.
2. Determine an overall program strategy by analyzing consumer behavior and market trends to guide the concept development process.
3. Perform any necessary market audits and competitive brand assessments to gather additional insights.
4. Establish design and merchandising principles by aligning all insights with the brand's overall goals.
5. Review principles with stakeholders before beginning the concepting phase to ensure alignment.
The discovery process focuses on understanding all factors that will inform the design solutions and ensure they are strategically aligned with the brand. Key aspects include the
Here are the key steps in our discovery process:
1. Conduct a brand interview with key stakeholders to understand the brand positioning, challenges, and requirements for the project.
2. Determine an overall program strategy by analyzing consumer behavior and market trends to guide the concept development process.
3. Perform any necessary market audits and competitive brand assessments to gather additional insights.
4. Establish design and merchandising principles by aligning all insights with the brand's overall goals.
5. Review principles with stakeholders before beginning the concepting phase to ensure alignment.
The discovery process focuses on understanding all factors that will inform the design solutions and ensure they are strategically aligned with the brand. Key aspects include the
Here are the key steps in our discovery process:
1. Conduct a brand interview with key stakeholders to understand the brand positioning, challenges, and requirements for the project.
2. Determine an overall program strategy by analyzing consumer behavior and market trends to guide the concept development process.
3. Perform any necessary market audits and competitive brand assessments to gather additional insights.
4. Establish design and merchandising principles by aligning all insights with the brand's overall goals.
5. Review principles with stakeholders before beginning the concepting phase to ensure alignment.
The discovery process focuses on understanding all relevant information to establish guidelines that will be used to evaluate concepts. This ensures solutions meet both the functional needs and
The document provides an overview of The Carlson Group's capabilities for strategic retail programs. It discusses their approach of incubating, building, and sustaining custom programs that deliver value across consumer retail experiences. The Carlson Group supports top brands by listening, collaborating, and strengthening their brand image. They bring a strategic perspective, ensure investments deliver the greatest value, and focus on anticipating consumer and market trends to support brands' futures. Case studies highlight successes in rethinking fixtures and spaces for clients.
The Carlson Group is a strategic retail partner that incubates, builds, and sustains custom programs to deliver value across consumer retail experiences. They have a team that passionately supports top brands and listens to collaborate and strengthen brand images. Together with clients, they create fresh and unique brand experiences for consumers. The Carlson Group has received recognition for their work, including 17 Design of the Times Awards and 7 POPAI Outstanding Marketing at Retail Awards. They are located in the US and China and work with major brands across various industries.
The document discusses branding essence and strategic branding services. It emphasizes rethinking and renovating brands to capture emotional brand essence. It outlines seven core values of branding including brand imagery, product positioning, and defining brand essence. It discusses delivering actionable solutions through proprietary models and analyzing brands. The document promotes helping clients accelerate growth profitably through brand renovation.
Faith Consulting provides full-service brand communication and public relations services including perception management, brand positioning, visual identity design, and 360-degree communication solutions. They have experienced teams of experts who work closely with clients to understand their needs and develop comprehensive strategies and solutions. Their goal is to help clients effectively communicate their brand's key messages and positioning to target audiences.
Globalize Your Business With Riveria Global Advertising Company In Dubai || C...Riveria Global
Riveria Global is an advertising agency that provides integrated branding and promotion services across various mediums. With over 30 years of experience, they understand the importance of branding for businesses facing new challenges. Their services include corporate videos, brochures, catalogs, social media marketing, events, and more to help clients effectively reach their target audiences and move their business to the top.
Heed is a consulting firm that aims to increase clients' sales performance through changing their sales approach. The document provides an overview of Heed's philosophy and methodology. It explains that Heed follows a consultative process to understand clients' challenges and objectives. Heed then conducts in-depth analysis and develops a tailored performance system and action plan for clients. The document also includes a sample comparative study analyzing a client's sales data and key metrics to identify opportunities for improvement.
ISD is a creative communications and strategy group founded in 2002 in Dubai and expanded to other markets. It offers 360 degree communication solutions including brand strategy, identity, advertising, public relations, digital media, and event management. ISD helps clients gain competitive advantages in the market through strategic and creative solutions. It works with clients in various industries such as FMCG, automotive, real estate, and more.
1. Concierge Services and Consulting:
Hospitality, Tourism and Resort Development
Where No Request Is Unrealizable
Strategic Planning
Business Plans
Brand Management
Marketing Communications
Market Research
Market Development
Joseph A. Sobin, CTC/CTIE/M. URP
Principal ,Concierge Services and Consulting
2. ABOUT: Joseph Sobin CTC/CTIE, principal of Concierge Services and Consulting has
the insight and experience needed to assist in meeting your goals and objectives for
your company. In the ever-changing zeitgeist of Hospitality, Tourism and Resort Devel-
opment, Joseph and his associates understand bigger is not always better. Their
“boutique” business approach reflects this. Over 50% of client inquiries are referred to
others for whom Joseph believes would provide better services for the client’s goals.
Selectivity is not elitist, it is being true to one’s capabilities.
The aspirations of an owner, operator, CEO and stakeholder are truly individual. Yet
with appropriate planning, implementation and monitoring, goals and objectives can
be met and usually exceeded to our client’s satisfaction. Our mantra is “We exceed
your expectations, anything less and we have not realized our fullest potential.”
About Joseph Sobin: With Dual Masters Degree’s in Urban and Regional Planning with
an emphasis in Resort Planning Development and Strategic Marketing for the Hospital-
ity and Tourism Industry, Certified Travel Counselor and Destination Specialist Designa-
tions coupled with 15 plus years in travel, tourism, hospitality and real estate marketing
consultancy, Joseph and his team deliver tangible, practical results for their clients.
Their work is on-time, compelling, and professional. Joseph also holds real estate bro-
kerage licenses in the states of Colorado and New York.
Joseph writes a Travel Industry Column for Examiner.com and is a frequent guest lec-
turer concerning Marketing and Public Relations at New York University’s Tisch School
of Hospitality, Tourism and Sports Management
Joseph and his associates specialize in the deluxe, luxury and green market niche util-
izing an extensive network of travel, tourism, hospitality and real estate professionals
worldwide.
What can Concierge Services and Consulting do for you?
3. STRATEGIC PLANNING: From initial concept to final execution, the process can be a
long and arduous. Strategic Planning is considered the foundation of all that is to come.
While each client’s wishes are unique, we believe the process should include at minimum
the following: Mission, Objective, Situational Analysis, Strategy Formation, Implementation
and Control. Yet we also understand such a model may require various tweaks and revi-
sions in today’s rapidly changing competitive marketplace.
Who/What Do We Admire: Sony Corporation
Why: Many of us own an
Ipod/MP3 Player and a DVD
player. While the technology
advancements are astound-
ing, we look back in history
as a foundation.
The Sony Walkman was the
first true portable audio op-
tion. The Betamax was the
technological breakthrough
concerning the recording
and playback of video in
one’s home.
BUSINESS PLANNING: Whether from scratch or from a
template, the business plan is in one simple word “Guidance”.
We believe the Business Plan is not a static document; instead
it is a Process, ever evolving. The Process is a system that is
continuous, systematic and comprehensive. It involves the
entire entity, produces effective decision making and exe-
cutes those decisions in a Strategic Plan.
We believe a good Business Plan also measures the quantifi-
able relationship between Expectations and Performance- it evaluates your Company’s
progress or lack thereof. A Business Plan’s goal is to create the future for your company-
being proactive versus reactive in relationship to your market niche.
Who/What Do We Admire: The SWOT Analysis
Why: A most simplistic and yet elegant approach to business planning. We actually be-
lieve the SWOT Analysis is an integral foundation of the business plan and a cost-effective
option when embarking on the business planning process.
4. BRAND MANAGEMENT: Is the development of a promise, making that promise and
maintaining it. It means defining, positioning and
delivering the brand. Brand management which
can encompass many processes is to “create
and sustain”. A strong brand differentiates your
product from the competitors and related
branding makes customers committed to your
business.
Who/What Do We Admire: Four Seasons
Why: What developed from a low-end motel in
Toronto has become the worldwide descriptor
for service, luxury and location within the hospitality industry. Regardless of the physical struc-
ture, The Four Seasons moniker exudes recognition as the international leader concerning
luxury transient accommodations from urban centers to remote resorts and options between
these two extremes all while adhering to the principals demanded by the founder.
MARKETING COMMUNICATIONS:
Within Hospitality, Tourism and Resorts Develop-
ment the requirement to develop strategies to im-
prove brand image and brand awareness is
acute. The important aspect of spreading brand
awareness and brand image is through communi-
cation. Companies must establish a communica-
tion channel to attract the new client yet also to
retain existing clients which in this day and age
due to the democratization of communications
may be your finest proponent and advocate.
This communication is not restricted just to your cli-
ents but also stakeholders in your network from the
regional airport to the publication on the other
side of the world. Communication is achieved through advertisement, sales promotion, pub-
lic relations, direct and interactive marketing. Yet, monitoring, analysis and strategic involve-
ment are paramount when implementing a marketing communications plan.
Who/What Do We Admire: Edelman Worldwide
Why: Edelman continues to retain its stature as the largest independently owned Public Rela-
tions firm worldwide. We admire their tenacity in an industry which is hyper-competitive with
a take no prisoners approach to competition. We admire Edelman for their involvement with
smaller regional firms as well as their ability to straddle the fine-line between old and new
media and be successful on both sides of this fine line which continues to smear.
5. MARKET RESEARCH: is essential for strategic market planning and decision making. It
helps an entity in identifying what are the market opportunities and constraints, in develop-
ing and implementing market strategies, and in
evaluating the effectiveness of marketing plans.
Who/What Do We Admire: Apple
Why: They are risk-takers and they do not solely rely
on market research. While we are enamored by the
success of the Ipod, we forget the foundation for the
implementation of truly personal portable audio was
introduced by the Sony Walkman. We also gloss over
many failures of Apple including the Newton (the first
hand-held PDA) and The Lisa.
However, from mistakes and missteps come success.
If Apple solely relied on market research, they would
most likely be out of business. Why? Because within Apple’s corporate DNA is a futurist; de-
veloping products we did not know we needed i.e. The Apple Iphone.
Market Research can advise and provide a course for future activities yet it cannot neces-
sarily tell us what the client desires if they do not know themselves.
BRAND MANAGEMENT: This proc-
ess is effective for developing all types
of business, and delivers business
growth via new products or services to
existing customers, existing products or
services to new clients or new products
or services to new customers.
Who/What Do We Admire: Starwood Aloft Brands
Why: While most hoteliers provide segmented branding
based in rack rates, Starwood moved towards instinct.
Acknowledging rack rates disparity between brands in
the middle-market was dissolving, Starwood decided
to pursue branding based on lifestyle. Once the do-
main of boutique entities i.e. Ian Schrager, Mondrian
and others, Starwood brought the concepts of cool,
hip, stylish and in-demand from the city-center to Main
Street via their Aloft Brand. Now one can enjoy the
Aloft lifestyle in the suburban plains just south of Denver
International Airport.
6. -CASE STUDIES-
As a wise sage once advised concerning his stock broker “Past
performance is not indicative of future returns”. We could not
agree more. However we do believe experience, knowledge
and dedication are attributes one should demand in their
choice of a marketing consultant.
Following is a sampling of “case-studies” in which Joseph Sobin
was a principal contact and decision-maker.
Each client and their challenges was truly unique. For some,
their desired return on investment would have to be immediate,
for others the legacy of their planning, execution and longevity
was paramount.
DUTCHESS COUNTY, NEW YORK:
This bucolic hamlet north of New York City
realized its market share of vacationers was
shrinking. Past generations visited Dutchess
County to escape the congestion of New
York City. In Fall the “leaf peepers” come by
the bus-load. Yet their average vacation cli-
ent was entering their twilight years and the
next generation of vacationers were heading
to points east along the ocean and bay wa-
terfronts.
Desire: A marketing plan to attract the next
generation of vacationers.
Solution: An actionable marketing plan which
included the following:
Active Lifestyle: Rebranding as an outdoor lifestyle destination from mountain biking along
historical railroad tracks to water sports on the Hudson River.
Culture: Dia:Beacon, an adaptive reuse of a former industrial building now housing a collec-
tion of monumental art installations and shows highlighting post WWII contemporary art.
Culinary: As the home of the Culinary Institute of America, beyond gourmand dining, one of
the birthplaces of the farm-to-table movement.
Access: With easy access via commuter rail, a car is not needed. The vast majority of New
York City residents do not own a car and rentals can be cost prohibitive.
PR: A proactive PR strategy targeting regional and local publications down to the neighbor-
hood level with tailor-made pitches corresponding to specific demographic groups includ-
ing families with young children, the GLBT Community and others.
7. SOUTH AMERICAN DESTINATION: The client, a South American county al-
ready provides all the infrastructure to capture the ever increasing tourism trade. Airports
and service providers are on par with their 1st World competitors. Airlift is excellent with
feeder routes and airline alliances. Ground operators are professional; vetted by the na-
tional tourism office and visas are not required for leisure travel.
Desire: The Government Tourism Office wished to advance their
recognition in the marketplace and diversify their visitor demo-
graphic beyond the “Adventure Traveler”.
Solution: A two-prong approach to capture a mature, affluent and
luxury-oriented demographic.
Travel Agent Event: Cocktail and dinner events for travel agents
were held in cities with non--stop air-lift . During cocktails and post-
dessert, a South American Marketplace was offered with receptive
operators as the merchants. Small keepsakes were provided as well
as the opportunity to converse and network.
Client-Direct Event: The country sponsored a cocktail party for collectors at the annual
Latin American Art Auction, attracting an affluent and highly educated international au-
dience at a well-respected auction house.
As guests viewed the art and artifacts on display for the upcoming auction, information
was provided concerning the destination and the opportunity to visit the origin of many
of the artworks on display.
TRIUMPH MOUNTAIN PROPERTIES (aka Peak), VAIL CO: The largest single-
mountain ski resort on the continent, Vail caters to an affluent clientele attracted to the
region and the apres ski options including culture, spa and dining.
Our client, Peak Properties is the dominant property management and rental operation
concerning luxury mountainside and in-town chalets within Vail and neighboring Beaver
Creek.
Desire: To attract deluxe clients from the United King-
dom and Continental Europe. In general clients from
Europe and the UK spend an average 13 nights in the
Vail Valley versus 4.5 nights for the visitor from North
America.
Solution: With our PR contacts, we implemented out-
reach to The International Herald Tribute and influen-
cers (local specialty sport and department stores, tour
operators, luxury travel agents i.e. Select Travel of
Stockholm with offices in Helsinki, Copenhagen, Oslo
and London) on the Continent advising of the non-
stop service from London and Frankfurt to Denver with
connections to Eagle County, CO.
.
8. MAHARASHTA (TOURISM) INDIA: The Maharashta State of India as a destina-
tion is eclipsed by its urban capital, Mumbai (formally Bombay). As with many clients, The
State of Maharashta desired to increase inbound tourism from the United States, considered
an affluent generator of tourism capital coupled with a planned increase of air-lift between
the two countries.
Issue: Well known
for its major urban
destination, Mum-
bai (formally Bom-
bay), client wished
to attract attention
to the many other
tourism opportuni-
ties within the State.
Solution: FAM Opportunity with travel writers and bloggers on the Deecan Odyssey, the
“Blue Train” of India. Coordinated with Air India to obtain attractively priced business-class
air tickets for participants. Bloggers communicated directly from the train and tourism sites.
Press mentions in various publications spanning a diverse demographic from the young ad-
venture-oriented traveler to the mature leisure and culture client desiring the finest in Indian
hospitality and service were the result as well as a continued uptick in positive media expo-
sure as measured by column inches.
THE SOCIETY (LUXURYREALESTATE.COM): Developed as a marketing plat-
form for vacation villas, chalets and homes, the niche entity provided access to pre-vetted
and professionally managed vacation rental inventory. At its pinnacle The Society offered
marketing support for thousands of luxury and deluxe vacation rentals worldwide prior to
the development of the more generic owner-centric sites including VRBO, Flip-Key and
HomeAway. Recently, The Society was acquired by LuxuryRealEstate.com.
Issue: Due to limited start-up capital, the marketing and PR budget necessitated an orienta-
tion to social media and Internet.
Solution: A major Internet presence using SEO and
Organic Key-Word Searches. While database man-
agement was outsourced, Concierge Services and
Consulting provided copy-writing, monitoring and PR
services for the main Society website including blogs,
descriptions, reviews, tips for travelers, education
concerning the vacation rental process and moni-
toring.
In addition, debut at The Luxury Travel Expo in Las
Vegas coupled with a direct e-mail campaign to targeted travel agents with an affluent
client-base. Concierge Services developed a dedicated travel agent portal and liaison,
FAM opportunities and continued direct communication.
9. BREAKTHROUGH TRAVEL: The consolidator airline ticket industry literally operates
in the shadows. Developed to provide competitively priced 1st and Business Class airline
tickets via the travel agent community, most entities have operated via “Word of Mouth”
and limited advertising in trade publications.
Issue: Breakthrough Travel, a subsidiary of an
existing consolidator wished to increase mar-
ket share by attracting the next generation of
travel agents, many “home-based” and Inter-
net savvy.
Solution: Concierge Services conceived and
created a website and associated branding
reminiscent of the golden age of travel when
Caesar salads were tossed in the aisle and ser-
vice was presented with a smile. Flying ,dare
we say, was an enjoyable experience. Graph-
ics and text font evoke the era of flying as a
luxury experience beyond traveling from Point
A to B.
In addition Concierge Services and Consulting implemented, provided content and moni-
toring of social media sites for Breakthough Travel including blog posts, tweets and varied
business pages to attract the next generation of luxury travelers to experience service in
front of the curtain.
CARIBBEAN ISLAND DESTINATION: With heavy airlift and density along the North-
east corridor the islands of the Caribbean, while each is unique are in mortal combat for
the leisure vacation spend. With the exception of Puerto Rico and the United States Virgin
Islands, the islands all require passport for entry. Thus, the desire to cater to a more affluent
and educated audience.
Issue: Competition from neighboring islands, many which have developed earlier with lar-
ger inventory of rooms, vacation rentals and
non-stop air. In addition the destination is
one of the furthest Caribbean islands from
the continental United States.
Solution: Sponsorship of traffic reports in AM
radio. In the New York Metropolitan area
there are three AM stations including
Bloomberg Radio which provide traffic re-
ports every 10 minutes. We desired to pene-
trate this market on days of inclement
weather and delays as the traffic reports of-
fer a captive and more affluent audience.
“The latest traffic report was sponsored by
________, where at the present time is it 84
degrees and sunny. The only moisture in the
10. SOCIAL MEDIA:
When I lecture to our next generation of marketing/PR professionals I open each lecture
with the following: “How many of you were on Facebook today?” 85% respond in the af-
firmative. My next questions, “How many of you were on MySpace today?” Not one hand is
raised and my response, “MySpace was The Facebook of a decade ago”.
Social Media is an ever changing landscape. While it is important for an entity to have a
social media presence, it is not the “Like” status or “Fans”, social media must engage your
client and build a trusting relationship and offer an opportunity to communicate.
In the deluxe and luxury marketplace, Social Media should be considered an adjunct to
any integrated marketing and public relations campaign. While the deluxe and luxury sec-
tors have been “back-benchers” concerning social media, the finest and most creative
have used social media as an extension of their branding and reputation.
A few luxury and deluxe brands we feel have hit the mark with social media include:
Louis Vuitton: Using their web presence as a “display case” for their
brand. The site does NOT discount or provide specials. The display,
their product line sans embellishment is provided to entice, intrigue,
reinforce the brand and the desire to obtain via their boutiques and
selective retail outlets.
Calvin Klein: Using flash media to extend their “luxury lifestyle”
image. The visually appealing advertisements sell us aspiration
to this world of perfect bodies, clothing from undergarments to
outerwear all in a clean, uncluttered presence, luxury distilled to
its core elements, yet mixed with intrigue and anonymity.
Fairmont Hotels: Engaging their fans and followers with unique
opportunities. From luxury urban sanctuaries to exclusive resorts
or game reserves, The Fairmont Brand, while not a “household
brand” enjoys a dedicated client-base to which Fairmont com-
municates via various channels yet always retaining the hallmark of luxury,
the personal-touch.
The above entities have engaged social media to increase their brand awareness yet have
also been selective concerning their presence. Social media messaging is no different from
traditional advertising and public relations, you desire to have your message reach and
resonate with your target audience. Anything less is a waste of time,
capital and may inflict negative connotations concerning your brand.
Whether it is blog posts, search-engine optimization, twitter feeds, RSS, hash tags, analytics,
site design, copy-writing, content management, updates, reputation enhancement &
response, Concierge Services and Consulting is here to assist.
11. PUBLIC RELATIONS:
The practice or profession of establishing, maintaining, or improving a favorable relation-
ship between and institution or a person and the public.
Yet the reality is a good PR professional is a “storyteller”. Their traits include the composition
of the story, what is of interest or as some would advise, “newsworthy”, analysis of the
proper placement and finally audience acceptance.
Even in this era of newspapers written for an 8th grade reading level and stories distilled to
140 characters or less, telling the story is as important as ever.
While a picture may be worth 1000 words, a good story can attract the client. Yet what is
the story? Where should it be placed? Who would be interested? Are advertorials effec-
tive? What is PRNewswire? And how does one translate column inches into advertisement
value?
12. PUBLIC RELATIONS: the business of induc- INFLUENCER: MARKET-
the capacity or
ing the public to have understanding for and power of per-
ING: the act
goodwill toward a person, firm, or institution; sons or things or process of
also : the degree of understanding and goodwill. to be a com- selling or pur-
pelling force
on or produce chasing in a
SOCIAL MEDIA: forms of electronic communica-
effects on the market b : the
tion (as Web sites for social networking and actions, behav-
microblogging) through which users create online process or
ior, opinions,
communities to share information, ideas, personal etc., of technique of
messages, and other content (as videos). others. promoting,
selling, and
WORD OF MOUTH: oral communication; especially : oral
distributing a
often inadvertent publicity.
product or
Service.
Joseph A. Sobin, CTC/CTIE/M. URP
Principal ,Concierge Services and Consulting
New York Denver
230 Central Park South 191 University Boulevard #380
New York, NY 10019 Denver, CO 80206
Phone: 1+303-377-2275 / 1+212-445-0709
Skype: Joseph.Sobin
E-mail: MtnTravel@aol.com