This document outlines the RACE model for organizational communication and problem solving. The RACE model stands for Research, Action, Communication, and Evaluation. It involves researching issues, taking action based on research findings, communicating actions to relevant parties, and evaluating whether the problem was solved. An example is provided of a company researching customer wants through a marketing information system, developing a product to meet those wants, promoting the product through relevant media channels, and evaluating whether sales increased or customer awareness changed. The RACE model provides a framework for organizations to identify, address, and resolve problems in a systematic manner.

1. A brief Presentation by
Ghaith Idrees

2.  Many firms might find it selves in a situation
that its not communicating with customers
appropriately.
 A firm might face some certain issues , which
it couldn’t deal with.
 A company has to make the right decisions in
many cases.

3.  Organizations has to evaluate it’s performance -
regarding of it’s products , competitors
,suppliers , customers , stockholders and
shareholders.
 RACE module was suggested in 1963 by John
Marston who is a communication professor.
 R.A.C.E model assist a firm taking care of issues
mentioned previously.

4.  Speaking of research ; it is the process of
collecting , analyzing , publishing information
to parties whom may be concerned, in order
to make useful decisions.
 How could a firm exploit such as tool in it’s
activities ?
 Research helps organizations gathering info's
about specific problems and issues.

5.  Example
a firm needs to know it’s customers wants ,
desires and needs ; one of the best tools that
might come in handy in such as situation is a
Marketing information system(MIS) ; it helps
the company studying it’s market preferences
, behaviors , consumption patterns and
purchasing power.

6.  After the firm have collected informations
about the problems they ‘re facing; it’s time
to think about the next step which is taking
ACTION .
 “Action” is represented by a managerial
decision through the manager’s authority .
 An “Action” ought to consider the research’s
out-come which is done previously.

7.  Example
After the company have understood it’s
market wants , needs , desires ; the proper
action right now is to develop a product that
met their wants , needs , desires .

8.  Communication defined as the process of
interchanging facts , ideas , opinions , feeling
, suggestions and point of views between tow
parties or more in a way that both parties
have common underground of
understanding.
 A firm shall assign the best method to
communicate with it’s audience to inform
theme about the company’s products , news
and to build a positive image about the firm
in their minds.

9.  In the same example
after the firm have developed an adequate
products to it’s target customers, now it has
to determine the best media tool to promote
it through for the customers.

10.  How could we take advantage of it ?
 For instance ; producing industrial goods, it
shall be promoted it through specific
industrial journals and well-known TV
channels that related with industrial good ,
just like how Caterpillar® and Makita® did .

11.  A particular company has to revision its
activities results -before implementing
R.A.C.E model , within it and after-.
 A firm ought to figure out whether it’s
problem have been solved or not.
 Here comes the role of feed back; the firm
would notice changing in it’s sales or
customer’s awareness

12. Customer
Research
Action
Communication
Evaluation

13. Thanks for your attention