The document outlines current issues with parking payment methods including high commissions, security risks when paying with cash or tickets, and a lack of customer data collection limiting the ability to tailor pricing and promotions. It then proposes a mobile payment solution called ParkEasy that would allow contactless payment via mobile app, credit card, or pre-paid credits to address these issues while also enabling additional features like indoor navigation, proximity marketing, and in-store analytics.

2.  The 10% commission too high
 Difficult to recover credit if card is lost
Touch n’ Go
Cash
 Expensive to operate.
 Dangerous to transport
 Machines require change to fully operate
Current Payment Issues

3. Current Payment Issues
Security Concerns
 Long walk from payment machine to parked
car can be dangerous
 Risk of being robbed/assaulted in the parking
garage
 Tickets/tokens are easy to lose
 Hassle to replace
 User gets penalized with max charge
Lost Tickets
No Customer Tracking
 No way to measure the effectiveness of
promotions
 Operators unable to raise rates during
periods of increased opportunity
Static Pricing

4. Market
Trend &Opportunity

5. Market
Malaysia is extremely mobile friendly
3.1
2.5
2.1 2.1
2
1.9
Malaysia Indonesia Hong Kong World Average Singapore China
Average number of hours per day spent on the mobile

6. Market
Smartphone users in Malaysia
13
Million Users
51%
Penetration
1IN 2Malaysian Adults Are
Smartphone Users

7. Market
Kuala Lumpur
33
Shopping
Malls
5m
Registered
Private Cars
65,000
Parking spots
In KL

8. ParkEasy
Mobile Payment Solution

9. ParkEasy

10. ParkEasy

11. ParkEasy

12. Feature
Innovative Mobile App

13. Payment Methods
Cash Counter
Customers always have the
option of paying with cash at
the counter.
Mobile Payments
If customers register to pay
with mobile payments, the
charges will be added to their
mobile bill.
Customers can also charge
their credit card each every
time they exit.
Customers can buy ParkEasy
credits which are automatically
deducted each time they exit
the garage.
PayEasy Credit
Credit Card

14. Security
● Connecting smart phone to the
parking security system
● Can trigger panic alarm on
emergencies
Parking Guidance
● Automatically records parking spot
● In-parking navigation towards empty
parking bays
Additional Car Park Features

15. The Next Step
Building for tomorrow

16. Proximity Marketing
Push Notifications
Mr. Kuok,
Y Fashion is having year end
sale. Everything in store is 50%
off !
Mr. Kuok,
X Cafe is offering you a deal
of buy 1 get 1 free coffee.
Come get it now !

17. Indoor Navigation
Interactive Maps
Guiding users to
empty parking bays
→
Closet bathroom
/Place to get drinks
Finding items to
purchase

18. In-store Analytics
Placing Products
 Which parts of the store get the
most foot traffic ?
 Where to put high-end goods ?
Classifying Customers
 Which customers to give more
attention to ?
 Which customers to ignore ?
 Who responds best to promotions
and targeted ads ?