Online Banking 2.0 webinar, October 28, 2010 by Jouk PleiterBackbase
The document discusses customer experience solutions delivered through online banking portal software. It introduces Backbase customer engagement platform, which allows customers to be in control with access anywhere on any device. The platform also allows businesses to be in control through advanced tools for targeting and managing the portal. IT is given control through loosely coupled integration and services that securely connect to existing infrastructure.
Mobile Banking webinar, December 15, 2010 by Jouk PleiterBackbase
Backbase is going to present multiple customer cases for Mobile Banking and multi channel publishing. Your customers are now accessing your online banking portal using a variety of devices: desktop, tablets and smartphones. You now need a single, cohesive platform to deploy your eChannel across these multiple devices. Learn how to develop a context-aware portal, one that provides your customers with an optimized and personal environment on any device, any time and anywhere.
Bank 2.0 & the Power of Widgets as presented in the Backbase webinar: Banking on Digital: Innovation in Financial Services
A 'Digital First' mindset is fundamental for financial services providers focused on significantly enhancing customer satisfaction, building customer loyalty and deepening share of wallet. In this joint Accenture and Backbase webinar, Joydeep Bhattacherya, Managing Director at Accenture and Jouk Pleiter, CEO & Co-Founder at Backbase will talk about how banks can adopt a Digital First strategy and will focus on how to create a Amazon-like post-login banking experience.
Bank 2.0 - How to get ready for the new era of Engagement BankingBackbase
In this presentation, Jelmer de Jong presents the Backbase vision of Engagement Banking, introducing the concept of Bank 2.0, to help banks prepare for this new era.
Online Banking 2.0 webinar, October 28, 2010 by Jouk PleiterBackbase
The document discusses customer experience solutions delivered through online banking portal software. It introduces Backbase customer engagement platform, which allows customers to be in control with access anywhere on any device. The platform also allows businesses to be in control through advanced tools for targeting and managing the portal. IT is given control through loosely coupled integration and services that securely connect to existing infrastructure.
Mobile Banking webinar, December 15, 2010 by Jouk PleiterBackbase
Backbase is going to present multiple customer cases for Mobile Banking and multi channel publishing. Your customers are now accessing your online banking portal using a variety of devices: desktop, tablets and smartphones. You now need a single, cohesive platform to deploy your eChannel across these multiple devices. Learn how to develop a context-aware portal, one that provides your customers with an optimized and personal environment on any device, any time and anywhere.
Bank 2.0 & the Power of Widgets as presented in the Backbase webinar: Banking on Digital: Innovation in Financial Services
A 'Digital First' mindset is fundamental for financial services providers focused on significantly enhancing customer satisfaction, building customer loyalty and deepening share of wallet. In this joint Accenture and Backbase webinar, Joydeep Bhattacherya, Managing Director at Accenture and Jouk Pleiter, CEO & Co-Founder at Backbase will talk about how banks can adopt a Digital First strategy and will focus on how to create a Amazon-like post-login banking experience.
Bank 2.0 - How to get ready for the new era of Engagement BankingBackbase
In this presentation, Jelmer de Jong presents the Backbase vision of Engagement Banking, introducing the concept of Bank 2.0, to help banks prepare for this new era.
This document discusses how financial institutions can transition to a "Bank 2.0" model focused on customer experience. It summarizes that rising customer expectations require fundamentally improving digital channels. It advocates building a new "customer experience layer" on top of existing systems to provide a unified, seamless experience across channels from a personalized customer dashboard. This allows customers to be in control of their experience while empowering bank staff and businesses.
Slides presented by Forrester Research's senior analyst Brad Strothkamp in the Backbase webinar webinar: 'The Next Generation of Digital Finance: Banks Need To Be SUPER' held Wednesday, the 9th of November 2011.
Backbase Webinar: Next Level Mobile Banking Backbase
In this special, exclusive webinar, Jouk Pleiter and Tim Rutten of Backbase will share best practices in how banks and credit unions move their mobile banking experience to the next level.
Find out the 5 habits of highly effective bank transformation projects – how financials can execute and optimize a successful mobile banking strategy that is integrated with a wider multi-channel strategy.
Total duration: 60 minutes
Banks won’t succeed if they don’t put the desires of their customers above all else. The current state of the banking industry falls short of expectations for both banks and their customers, yet the market has become increasingly competitive. Whilst the reasons for this vary, falling behind will most likely lead to failure.
Staying relevant is about so much more than just bringing nice interfaces to the end customer. An integrated approach is vital, one that spans the entire user experience and a host of back-end systems and procedures. This is about bringing everything together to create a smart framework that connects all the parts of the bank to optimize the customer experience. That framework is Customer OS and its four pillars are open banking, modular banking, omni-channel banking and smart banking.
An open API strategy and the clever use of data will drive the open and modular banking components. Segmented client experiences across all channels and embracing new technologies will power omni-channel and smart banking.
The document discusses disruption in the banking industry from new entrants using mobile and digital technologies. It summarizes Backbase's Customer Experience Platform (CXP), which allows banks to build an omni-channel digital experience and integrate existing banking systems. CXP uses reusable widgets and an outside-in approach to transform banks' digital presence and customer experience in a fast and flexible way.
Backbase is a leading provider of customer experience platforms. Their platform, Backbase CXP, allows companies to create engaging digital experiences across channels through the use of widgets, integration with existing systems, and tools for business users and marketers to manage content and campaigns without IT involvement. The platform is recognized for its agility and ability to provide value faster than traditional portal solutions.
This document discusses the need for banks to shift to a customer-centric "Bank 2.0" model with a focus on customer experience. It introduces Backbase as a provider of customer experience solutions for banks, including a Bank 2.0 portal that allows banks to create a seamless, optimized customer experience across devices. The portal provides features like personalization, multi-device access, and integration with core banking systems. Backbase also offers portal management tools that give business users control over the online customer experience.
Too often, banks calculate the value of software solutions on their time to market. The quicker the solution goes live, the better the ROI. But what banks keep missing, is the value of their time-to-decision. In many situations, the dreadful and highly political decision-making processes during the Request for Information (RFI) phase, takes longer than actually implementing the software. Therefore, time-to-market goes both ways.
The document discusses FWD Smart, FWD's digital distribution ecosystem. It provides an overview of FWD Smart's capabilities which include recruiting and training advisors, generating sales leads, managing the sales process from needs discovery through policy issuance, and tools for customer and advisor portals. FWD Smart aims to streamline the customer journey and allow for straight through online purchasing with instant underwriting decisions and policy issuance. It is designed for use across agency, bancassurance, and broker channels on both mobile and desktop.
Digital Marketing Strategies for Financial ServicesBackbase
Presentation by Jim Marous and Jay Dillemuth in the Backbase webinar on Digital Marketing Strategies for Financial Services.
The rise in digital technologies is transforming how bank marketers can reach, engage and deliver value to their customers. With a proliferation of media channels, financial marketers must understand these new digital tools and be in a position to implement digital strategies that add value to the marketing mix and integrate with already established marketing and business practices.
This webinar will discuss several digital marketing strategies that are being successfully used by financial organizations to reach digitally savvy audiences. Tools will be presented along with examples of ways to gain a competitive advantage online
This document summarizes and highlights 8 Asian startups focused on retail innovation. It describes each company, including Graymatics which uses image and video recognition for advertising and consumer behavior analysis, Tapidata which develops insights from digital receipts, and Trakomatic which tracks store traffic and demographics using video analytics. It also outlines companies like Buzzign which enables indoor localization and social media interactions, Ksubaka which provides in-store touchscreens, ABEJA which offers image analysis of in-store customer behavior, Trax which provides shelf monitoring through image recognition, and DataSpark which helps optimize store locations and hours through foot traffic analysis.
Cards and Payments Asia 2016 presented an enthralling look into the future of the digital finance space in Asia and beyond. It covered a range of areas from financial inclusion to e-commerce as well as changes in payment processes. Re-branding itself as Seamless next year, the conference pushed for a change in approach, adopting its name from the frictionless experience technological changes will bring to the entire Cards and Payments ecosystem.
Key Insights from Cards and Payments Asia 2016 / Seamless:
1. The Ubiquity of Transport Payments System
2. Financial Inclusion and the Bottom of Pyramid
3. From eCommerce to sCommerce
4. The Opportunities of Exploring Partnerships and Pilots
This Backbase webinar will demonstrate how banks can innovate and become digital-first by adopting a more startup-like approach, where failure isn’t frowned upon but embraced. This approach acts as a catalyst for banks, so that they can better meet future challenges and client demands.
Watch the full webinar here: https://www.youtube.com/watch?v=XlYy0cskPTU
Backbase webinar feat. Jim Marous: State of the Digital Customer Journey Backbase
Customer loyalty and retention, two of the most important considerations in measuring business success in banking, are created by truly knowing your customer and offering a superior customer experience.
However, banks need to improve customer experience, and digital channels are the best way to achieve this. Many FIs know this already, yet still find it difficult to seize the opportunity, despite knowing many customer pain points, such as no real onboarding process, a personalization gap, and lack of a seamless omni-channel experience.
In this new Backbase webinar, we have talked to the renowned industry thought leader Jim Marous, co-publisher of The Financial Brand and publisher of the Digital Banking Report, about the importance of digital channels, about onboarding, and about the multi-channel process.
The webinar agenda covers:
The importance of digital channels
Digital onboarding
The commitment to the digital
The real online customer experience: the omni-channel process
Will there be a place for call centres in a digital worldLorna Kujawa
The document discusses how customer expectations and behaviors are rapidly changing as digital technologies become more pervasive. It notes that by 2020, customers will manage 85% of commercial relationships without speaking to humans. This has implications for call centers and customer service, with interactions increasingly taking place via digital channels like mobile, webchat, social media, and video. The document advocates that companies change their mindsets and cultures, ensure their technologies support omnichannel service, skill their workforces to be problem-solving experts across channels, and act on customer data insights to continually improve the experience.
1) The document discusses how mobile advertising, especially for daily deals, is moving towards hyper-local targeting within small geographic regions like zip codes or less than 0.25 miles from merchants.
2) To succeed at hyper-local mobile targeting for daily deals, companies need access to large mobile impression volumes, the ability to ingest thousands of daily deals and merchant data in real-time, and perform real-time analytics on impressions, clicks and conversions by neighborhood and merchant category.
3) Social targeting of mobile users within physical proximity of each other is an important technique that can improve response rates by 3-10x compared to traditional segmentation, requiring data science capabilities from partners.
People want a seamless customer experience and smart digital platforms. Banking providers, however, are struggling to complete.
Legacy systems are delaying digital transformations for 77% of financial institutions, and stopping half of them. Agility and streamlined systems are crucial to delivering superb customer experiences, and you need the right digital banking platformto get there.
Our experts, Tim Rutten, the VP Solutions Engineering, and Barry de Leeuw, the Solutions Engineer, discuss the following topics:
* Omni-channel customer experience;
* Open APIs;
* Modular architecture;
* Smart AI-driven banking.
Learn more about the four strategic pillars required to build a future-proof digital bank.
Urban Park est une application mobile vous permettant de mettre en location toutes vos places de parking. En outre de la location classique au mois, nous vous proposons également d’optimiser la valeur locative de vos biens grâce aux locations ponctuelles ou à temps partagé.
Par exemple : une location classique au mois de 17h à 9h et disponibilité en journée de la location à la minute.
Notre solution vous permet donc d’augmenter la rentabilité des parkings et d’automatiser l’ensemble des démarches locatives (annonces, ouverture, contrat, paiement, etc.).
Etude de cas Metz adopte la facture mobile pour le paiement du stationnement AFMM
Présentation par Mobile City à l'occasion de la conférence dédiée au paiement du stationnement mobile organisée le 19 novembre à l'occasion du Salon des Maires 2013
This document discusses how financial institutions can transition to a "Bank 2.0" model focused on customer experience. It summarizes that rising customer expectations require fundamentally improving digital channels. It advocates building a new "customer experience layer" on top of existing systems to provide a unified, seamless experience across channels from a personalized customer dashboard. This allows customers to be in control of their experience while empowering bank staff and businesses.
Slides presented by Forrester Research's senior analyst Brad Strothkamp in the Backbase webinar webinar: 'The Next Generation of Digital Finance: Banks Need To Be SUPER' held Wednesday, the 9th of November 2011.
Backbase Webinar: Next Level Mobile Banking Backbase
In this special, exclusive webinar, Jouk Pleiter and Tim Rutten of Backbase will share best practices in how banks and credit unions move their mobile banking experience to the next level.
Find out the 5 habits of highly effective bank transformation projects – how financials can execute and optimize a successful mobile banking strategy that is integrated with a wider multi-channel strategy.
Total duration: 60 minutes
Banks won’t succeed if they don’t put the desires of their customers above all else. The current state of the banking industry falls short of expectations for both banks and their customers, yet the market has become increasingly competitive. Whilst the reasons for this vary, falling behind will most likely lead to failure.
Staying relevant is about so much more than just bringing nice interfaces to the end customer. An integrated approach is vital, one that spans the entire user experience and a host of back-end systems and procedures. This is about bringing everything together to create a smart framework that connects all the parts of the bank to optimize the customer experience. That framework is Customer OS and its four pillars are open banking, modular banking, omni-channel banking and smart banking.
An open API strategy and the clever use of data will drive the open and modular banking components. Segmented client experiences across all channels and embracing new technologies will power omni-channel and smart banking.
The document discusses disruption in the banking industry from new entrants using mobile and digital technologies. It summarizes Backbase's Customer Experience Platform (CXP), which allows banks to build an omni-channel digital experience and integrate existing banking systems. CXP uses reusable widgets and an outside-in approach to transform banks' digital presence and customer experience in a fast and flexible way.
Backbase is a leading provider of customer experience platforms. Their platform, Backbase CXP, allows companies to create engaging digital experiences across channels through the use of widgets, integration with existing systems, and tools for business users and marketers to manage content and campaigns without IT involvement. The platform is recognized for its agility and ability to provide value faster than traditional portal solutions.
This document discusses the need for banks to shift to a customer-centric "Bank 2.0" model with a focus on customer experience. It introduces Backbase as a provider of customer experience solutions for banks, including a Bank 2.0 portal that allows banks to create a seamless, optimized customer experience across devices. The portal provides features like personalization, multi-device access, and integration with core banking systems. Backbase also offers portal management tools that give business users control over the online customer experience.
Too often, banks calculate the value of software solutions on their time to market. The quicker the solution goes live, the better the ROI. But what banks keep missing, is the value of their time-to-decision. In many situations, the dreadful and highly political decision-making processes during the Request for Information (RFI) phase, takes longer than actually implementing the software. Therefore, time-to-market goes both ways.
The document discusses FWD Smart, FWD's digital distribution ecosystem. It provides an overview of FWD Smart's capabilities which include recruiting and training advisors, generating sales leads, managing the sales process from needs discovery through policy issuance, and tools for customer and advisor portals. FWD Smart aims to streamline the customer journey and allow for straight through online purchasing with instant underwriting decisions and policy issuance. It is designed for use across agency, bancassurance, and broker channels on both mobile and desktop.
Digital Marketing Strategies for Financial ServicesBackbase
Presentation by Jim Marous and Jay Dillemuth in the Backbase webinar on Digital Marketing Strategies for Financial Services.
The rise in digital technologies is transforming how bank marketers can reach, engage and deliver value to their customers. With a proliferation of media channels, financial marketers must understand these new digital tools and be in a position to implement digital strategies that add value to the marketing mix and integrate with already established marketing and business practices.
This webinar will discuss several digital marketing strategies that are being successfully used by financial organizations to reach digitally savvy audiences. Tools will be presented along with examples of ways to gain a competitive advantage online
This document summarizes and highlights 8 Asian startups focused on retail innovation. It describes each company, including Graymatics which uses image and video recognition for advertising and consumer behavior analysis, Tapidata which develops insights from digital receipts, and Trakomatic which tracks store traffic and demographics using video analytics. It also outlines companies like Buzzign which enables indoor localization and social media interactions, Ksubaka which provides in-store touchscreens, ABEJA which offers image analysis of in-store customer behavior, Trax which provides shelf monitoring through image recognition, and DataSpark which helps optimize store locations and hours through foot traffic analysis.
Cards and Payments Asia 2016 presented an enthralling look into the future of the digital finance space in Asia and beyond. It covered a range of areas from financial inclusion to e-commerce as well as changes in payment processes. Re-branding itself as Seamless next year, the conference pushed for a change in approach, adopting its name from the frictionless experience technological changes will bring to the entire Cards and Payments ecosystem.
Key Insights from Cards and Payments Asia 2016 / Seamless:
1. The Ubiquity of Transport Payments System
2. Financial Inclusion and the Bottom of Pyramid
3. From eCommerce to sCommerce
4. The Opportunities of Exploring Partnerships and Pilots
This Backbase webinar will demonstrate how banks can innovate and become digital-first by adopting a more startup-like approach, where failure isn’t frowned upon but embraced. This approach acts as a catalyst for banks, so that they can better meet future challenges and client demands.
Watch the full webinar here: https://www.youtube.com/watch?v=XlYy0cskPTU
Backbase webinar feat. Jim Marous: State of the Digital Customer Journey Backbase
Customer loyalty and retention, two of the most important considerations in measuring business success in banking, are created by truly knowing your customer and offering a superior customer experience.
However, banks need to improve customer experience, and digital channels are the best way to achieve this. Many FIs know this already, yet still find it difficult to seize the opportunity, despite knowing many customer pain points, such as no real onboarding process, a personalization gap, and lack of a seamless omni-channel experience.
In this new Backbase webinar, we have talked to the renowned industry thought leader Jim Marous, co-publisher of The Financial Brand and publisher of the Digital Banking Report, about the importance of digital channels, about onboarding, and about the multi-channel process.
The webinar agenda covers:
The importance of digital channels
Digital onboarding
The commitment to the digital
The real online customer experience: the omni-channel process
Will there be a place for call centres in a digital worldLorna Kujawa
The document discusses how customer expectations and behaviors are rapidly changing as digital technologies become more pervasive. It notes that by 2020, customers will manage 85% of commercial relationships without speaking to humans. This has implications for call centers and customer service, with interactions increasingly taking place via digital channels like mobile, webchat, social media, and video. The document advocates that companies change their mindsets and cultures, ensure their technologies support omnichannel service, skill their workforces to be problem-solving experts across channels, and act on customer data insights to continually improve the experience.
1) The document discusses how mobile advertising, especially for daily deals, is moving towards hyper-local targeting within small geographic regions like zip codes or less than 0.25 miles from merchants.
2) To succeed at hyper-local mobile targeting for daily deals, companies need access to large mobile impression volumes, the ability to ingest thousands of daily deals and merchant data in real-time, and perform real-time analytics on impressions, clicks and conversions by neighborhood and merchant category.
3) Social targeting of mobile users within physical proximity of each other is an important technique that can improve response rates by 3-10x compared to traditional segmentation, requiring data science capabilities from partners.
People want a seamless customer experience and smart digital platforms. Banking providers, however, are struggling to complete.
Legacy systems are delaying digital transformations for 77% of financial institutions, and stopping half of them. Agility and streamlined systems are crucial to delivering superb customer experiences, and you need the right digital banking platformto get there.
Our experts, Tim Rutten, the VP Solutions Engineering, and Barry de Leeuw, the Solutions Engineer, discuss the following topics:
* Omni-channel customer experience;
* Open APIs;
* Modular architecture;
* Smart AI-driven banking.
Learn more about the four strategic pillars required to build a future-proof digital bank.
Urban Park est une application mobile vous permettant de mettre en location toutes vos places de parking. En outre de la location classique au mois, nous vous proposons également d’optimiser la valeur locative de vos biens grâce aux locations ponctuelles ou à temps partagé.
Par exemple : une location classique au mois de 17h à 9h et disponibilité en journée de la location à la minute.
Notre solution vous permet donc d’augmenter la rentabilité des parkings et d’automatiser l’ensemble des démarches locatives (annonces, ouverture, contrat, paiement, etc.).
Etude de cas Metz adopte la facture mobile pour le paiement du stationnement AFMM
Présentation par Mobile City à l'occasion de la conférence dédiée au paiement du stationnement mobile organisée le 19 novembre à l'occasion du Salon des Maires 2013
The document discusses several industrial machine vision applications using Cognex machine vision systems. These applications include automotive part inspection after tooling using a Cognex Insight-7200 camera interfaced with a TAL-X75 robot, molding defect inspection at 200+ parts per minute using a Cognex Insight-5100 camera and YC-150 robot, and inspection of C-washers for automotive parts using a Cognex Insight-7020 camera.
This document provides an overview of trends in the Canadian retail industry and recommendations for digital promotion and distribution success. It discusses key trends such as consolidation in the industry, the pursuit of omnichannel retail, and increasing technological innovation. The document also examines trends in major retail categories and seasons that influence promotions. Overall, the guide aims to help marketers in retail integrate new digital platforms and improve engagement between sellers and buyers.
A great bit of info on the relevance of Flyers and Inserts and how they generate ROI.
For more info on creating or elevating an FSI or Flyer program e-mail me at brian.stanton@transcontinental.ca
A workshop I gave at the South African Scrum Gathering on 9 Sep 2011 (#SGZA) in Johannesburg. It examines why sprint reviews are so often awful and how we need to follow some of the rules of a retrospective if we are to achieve value from the review process
A lightning talk I gave at the South African Scrum Gathering on 14 Sep 2011 (#SGZA) in Cape Town. It examines why sprint reviews are so often awful and how we need to follow some of the rules of a retrospective if we are to achieve value from the review process
Hothead Technologies Military Application guestcd73fe
The HOT system provides a revolutionary means of monitoring soldiers' temperatures using wireless RF technology. The system includes an RF tag that sends temperature data to a PDA from up to 300 yards away. A sensor measures forehead temperature to estimate core body temperature. It is impact resistant, weighs 14 grams, and takes multiple readings. The PDA software allows medics to monitor temperature trends of up to 1,000 soldiers with alerts and historical data. It benefits soldiers by helping them feel safer and medics by informing them of heat risks before temperatures become abnormal.
This document summarizes the results of a survey on corporate citizenship in Germany and a comparison with the US. Some key findings include:
- Nearly all German companies engage in some form of corporate citizenship, though fewer do so strategically.
- German companies focus more on local donations, while larger/international companies have broader commitments.
- Germans are less convinced than Americans that corporate citizenship provides economic benefits.
- Germans are more critical than Americans about consistently implementing citizenship measures.
- Lack of resources is seen as the main obstacle in both countries, though perceptions differ based on company size.
Cognitive bias, product management and youCarlo Kruger
This presentation given at UXSA14 is about how our unconscious cognitive biases influence the decisions we make when managing and building products. It looks at how UX practices can help avoid these pitfalls
The non-payment side of the mobile wallet is a true game changer for marketers. This new marketing frontier empowers marketers to run mobile wallet programs that take advantage of time, location and interaction. These powerful new mobile wallet tools like Apple's Passbook and Google Wallet Objects allow marketers to drive in-store traffic and increase average order value.
To help marketers better understand this new opportunity, Vibes fielded the industry's first consumer study focused on the non-payment side of the mobile wallet. This definitive research reveals consumer attitudes and behaviors related to this emerging mobile marketing technology.
In this presentation, you will learn about:
- Benefits of the non-payment side of the mobile wallet
- The mobile wallet disconnect
- High consumer demand
- Preferred distribution and frequency of mobile wallet content
- Five tips to execute successful mobile wallet programs
The document discusses Fujitsu's goals and strategy for delivering SAP and cloud-based mobile solutions, including enabling customers to move SAP systems to the cloud, providing hybrid on-premise and cloud solutions, and delivering innovative mobile apps. It also analyzes Fujitsu's strengths and weaknesses in this area as well as opportunities to establish market-leading mobile offerings and threats from competitors.
The document discusses Fujitsu's vision and strategy for delivering SAP-based mobile solutions and services through a managed cloud landscape. Key points include:
- Providing hybrid on-premise and cloud-based SAP solutions that can be accessed through mobile devices.
- Enabling consumption of SAP resources from non-SAP technologies via standard protocols on any device.
- Delivering lower total cost of ownership and flexible deployment options for enterprise customers.
- Riding trends in mobile, in-memory computing and cloud technologies to create new possibilities for customers.
tRetail Summit 2014 May 2014 Personalisation, Context, Proximity. IoT and wea...Brian H. Fitzsimons
The document discusses emerging technology trends in communication, applications, location, personalization, context, retail, wearables, APIs, and their organizational impacts. Key points include: Michael Jackson performed as a hologram at the Billboard Music Awards; driverless vehicles will soon be licensed in California; beacons and biometrics will enable personalized, proximity-based retail; and wearables like Google Glass could transform experiences like travel, security, and social sharing. Organizations must prepare for an integrated, customer-focused approach driven by data, APIs, and contextual experiences across physical and digital worlds.
Find out how Digital Transformation, helps organisations lead seamless engagement across mobiles and retail outlets with cross platform UX, real-time engagement and in-store customer experiences.
A process for defining your digital approach to businessMark Albala
This material represents a templated approach specifically constructed to define your approach to digital commerce completed through one or more working sessions.
Talkytravel is a social travel platform launched by Duronto Technologies in 2009. The platform provides indoor maps, schedules, traveler-generated tips and reviews, and e-commerce services to connect travelers. It aims to address the information needs of people in transit. The platform has potential for strong growth given the large transit rider base in India and rising smartphone usage. Duronto plans to monetize through paid apps, advertising, deals and white-label partnerships. It has received initial funding and sees opportunities in both consumer and business offerings.
This document provides a practical guide for integrating mobile into B2B business strategies and marketing mixes. It discusses why mobile is important for B2Bs, noting that customers are increasingly using smartphones for both personal and work purposes. The document then outlines a 7 step process for developing a mobile strategy, including evaluating current assets, identifying customer needs, performing competitive analyses, developing appropriate mobile content and applications, monitoring and improving offerings, and measuring ROI. Key tactics discussed include mobile websites, apps, location-based services, video, social media and QR codes.
Support as a Leader in Innovation: A Case Study with CisconoHold, Inc.
Customer Case Study with Cisco.
Support is one of the closest organizations to the Voice of the Customer. Intelligence collected during a support interaction provides valuable insight for marketing, product development, engineering, and more. The challenge is that information is siloed and not transformed into measurable ROI. noHold's customer, the leader in networking devices, has found a way to break the mold and create a paradigm shift by syndicating opportunities across all business units.
Insurance - Opportunities in a digital and changing worldClaus Høyer Madsen
The document discusses opportunities for insurance providers in a digital and changing world. It notes that providers will need to explore using digital technologies to enhance value for customers at lower costs. This involves making the customer experience seamless across channels, using data to personalize experiences, and experimenting with new business models like those in sharing economies. It also discusses challenges from trends like the Internet of Things, driverless cars, and wearables, and how insurance providers can position themselves by improving existing offerings or pioneering new ecosystems.
Digital banking: Why are banks not performing as well as they could do?Stefan F. Dieffenbacher
Driven by the top Internet players the speed of change in the financial services market is rapidly increasing. To secure their business and generate further growth the large-scale Internet players are forced to attack additional markets and the financial services market is one of them.
Leading Internet players will conquer the financial services market by
- utilizing their global customer base and advanced customer intelligence (data),
- by connecting today separated services to an eco system using technology
- and their ability to move fast.
Banks will have to react to the digital threads and do their homework. Some of the core actions required to achieve a better positioning in the digital channels are proposed within this slideshare.
Beyone Games: Using Mobile Payments to Jump-Start Customer EngagementCentric Consulting
Gaming developers have figured how to use in-app purchases to engage users and make money. Can business apps follow the same model to #ConquerAppFatigue?
In Beyond Games: Using Mobile Payments to Jump-Start Customer Engagement, hear Centric Consulting’s Digital and Mobile Practice Leader Jason Miller explain how mobile payments are emerging as a creative way to reach app-fatigued customers across industries.
You’ll learn:
• Five steps to get started with mobile payments, including how to sell it to your CEO
• Examples of how companies are using mobile payments for business apps
• Three things you can do today to decide if mobile payments are right for you
SAP Fuqua Tech Symposium 2016 Keynote: Driving Live Customer ExperiencesFred Isbell
Abstract: Digital disruption comes with unprecedented opportunities and risks. Trends and technologies such as cloud, IoT, blockchain and others are fundamentally reshaping how companies create value. Ajit will discuss SAP’s perspectives on these tectonic shifts, marketing and strategy, and how the right approach to digital transformation can unleash infinite possibilities for innovation.
Speaker: Ajit Kaicker is the Global Vice-President for Marketing Strategy at SAP. Previous roles in his 20-year career include strategy consulting, digital and social community leadership, go-to-market planning and field enablement. His research contributions have been published in the Journal of Business Research, The Journal of Services Marketing, and the Journal of Food Products Marketing. Ajit has both a PhD and an MBA from the University of South Carolina-Columbia.
Citi conducted a successful NFC mobile payment pilot program in Bangalore, India in 2009. Over 3,000 phones were distributed and over 33,000 purchases were made totaling $500,000 in value. On average, purchases were $14.50. The pilot saw participation from 205 merchants. Customer satisfaction scores were positive across communication, branding, signup process and checkout experience. Key partners Nokia and Vodafone helped enable the program. Citi's next steps include expanding the pilot, repeating success in other markets, and investing in "bridge" NFC technologies.
This document provides information about Sandeep Raut, an expert in digital transformation with over 31 years of experience in IT strategy and consulting. It lists his accomplishments and recognition as a top digital transformation influencer. The document then discusses why digital transformation is important for companies due to factors like decreasing average lifespan of companies and disruption from new digital technologies. It asks common questions that business leaders have about implementing digital transformation and provides an overview of key digital technologies.
This document discusses the changing landscape of customer relationship management (CRM) and marketing due to increasing digital connectivity and data availability. It notes that consumers now have more information and influence over brands, which has disrupted traditional marketing models. It advocates for a focus on deep customer understanding, personalized engagement, seamless experiences, and predictive analytics including artificial intelligence. The document provides several examples of companies that have successfully implemented more advanced CRM strategies at scale to improve customer experience and business results.
Digital Transformation is far beyond just moving from traditional banking to a digital world. It is a vital change in how banks and other financial institutions learn about, interact with and satisfy customers.
Mobile - the next wave of opportunities and challengesAnuradha Weeraman
The mobile landscape has undergone a tectonic shift in the last couple of years with record numbers of adoption and usage. This has resulted in new ways of looking at old problems and re-definition of user experience in a mobile age. With this territory comes a whole new set of challenges as well as opportunities to re-invent traditional experiences with the aid of the smartphone. This session aims to cover the limits of these possibilities and explore what’s next.
Programmatic advertising in china by daxue consultingDaxue Consulting
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Similar to TC Media - Mobile Parking mCommerce Success (20)
Programmatic advertising in china by daxue consulting
TC Media - Mobile Parking mCommerce Success
1. mCommerce
Success Story:
The P$ Mobile Service of
Stationnement de Montréal
Webinar • Sept. 13th 2012
Presented by Brady Murphy, VP Mobile
2. AGENDA
Context and genesis of this
solution
Description and video of in-
market solution
Share insights and learnings
2
3. BACKGROUND
Société en commandite Stationnement de Montreal (SCSM)
• Major player in the development of operational solutions
for urban travel in Montreal
• Known for its innovation, its use of cutting-edge technologies and
harmonious integration of its installations
in the urban landscape
• Highlights:
• 17,628 paid on-street parking spaces
• Use of Pay & Go system where spaces are tagged with an
alphanumeric ID. Users enter the space’s ID, swipe a credit card or
pay cash and go.
• 3,432 spaces in 37 parking lots
• 1,501 on-street and off-street pay stations
3
5. CLIENT GOALS
1. Simplify consumers’ lives by using
innovative technologies
2. Collaborate with a partner that proposes a vision,
tools & technologies for an overall parking
payment solution through mobile
3. Reach the largest possible audience
4. Be consistent with the existing parking
management process
5. Enhance SCSM’s strong brand
5
7. FINDINGS FROM MARKET STUDY
82%
66%
Are interested in
Would use it on outings
(entertainment, etc.)
53%
this service
of Canadians own a
Among the 65%
77%
smart phone
Would use it when
parking for work
interested in
the service…
41%
Think the main
advantage is to pay
where you are, not by
going to a terminal
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8. FINDINGS FROM ANALYSIS & WORKSHOPS
• The solution should
• Closely follow the traditional user experience
• Complement the current Pay & Go system
• Be a flexible and iterative platform to satifsy the roadmap
• Multiple stakeholder involvement
• Leverage the data from consumers and the transaction
history
• Ensure the solution is PCI-compliant
• Generate alternative revenue streams
• Considerations for operational efficiency
8
9. HOW DOES IT WORK?
To view Video: Right Click on Image > Open
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12. MARKETING ACTIVATION OF SOLUTION
Soft launch in June 2012
• Press releases
• Social media
• Collateral with QR codes and
SMS calls to action
Official launch on
September 12th, 2012
• TC’s network
• Partners
12
14. RESULTS
• Averaging over 2,000 mobile transaction per day since
its launch in late June 2012
• Over 50,000 subscribers
• Official launch is scheduled in September
– Launch and communication of solution using an
integrated and multi-channel approach
• Additional investment in future
14
15. KEY LEARNINGS
• Consumers
– iOS dominates
– 80/20 Rule with respect to revenue and super users
– UX/Design with PCI compliancy is a must – enables simple, intuitive and
most importantly speedy transactions
– Use push messaging to improve consumer experience
– Devise tactics to move users from passive to super users
– Determine crucial KPIs, such as ARPU, CPA
• Marketing
– iTunes is the #1 driver of downloads, followed by QR then SMS
– Be ready for feedback – Internal/External Com + mechanism to heed
feedback
15
16. WHAT DOES THE FUTURE HAVE IN STORE?
• Regular meeting with client steering committee
• Survey and data to understand users and how they map
against our personas
• Additional investment in future:
• Local merchant engagement
• Enhanced consumer based tools such as mapping guides
• Additional payment vehicles such as NFC and PSMS
response
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