Notes.2010 landscape analysis
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The document discusses different types of journalism organizations and their characteristics. Organizations labeled "Pure Play Journalism" focus on one-way communication and avoid citizen engagement or advocacy. "Journalism + Community" organizations strategically integrate the community into media making and distribution and create ongoing spaces for discussion. "Journalism + Action" organizations create strategies for communities to take action in response to journalism, sometimes partnering with advocacy groups. "Hybrid Media Makers + Action" emphasize community involvement, organizing, and regular calls to action.
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This document outlines different models for media organizations: pure journalism, journalism combined with action or community, and hybrid media makers who also take action. It shows the breakdown of these models in 2010 and 2015, with pure journalism and journalism combined with other activities both represented, and hybrid media makers and action also present in the field in 2015.
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Notes.2010 landscape analysis
- 1. Pure Play Journalism The Nation Institute The American Prospect Produces high-quality reporting and analysis. Potentially integrates multi-media/platforms and social networking tools for distribution. Characteristics: One way communication to users Avoids citizen engagement in journalism production Avoids any advocacy/action
- 2. Talking Points Memo The Uptake Characteristics Strategically integrates community into media making and/or distribution process. Creates ongoing and productive spaces for community/network to communicate with each other and with media organization around stories, issues, etc. Journalism + Community
- 3. Journalism + Action AlterNet Campus Progress Characteristics Media organization creates or integrates strategies/tools for community to take action because of journalism. Help showcase journalism’s impact. Action can be supported/organized on media organization’s website, social networking site, or where those communities already exist. Could include strategic partnerships with outside advocacy or non-profit organizations.
- 4. Hybrid Media Makers + Action Feministing Care2 Brave New Films Hybrid Media Makers include individuals, media organizations + non-profits/advocacy groups who are regularly producing quality content. Combines great acts of journalism, media production, advocacy, messaging. Characteristics Emphasizes community involvement: conversations, organizing, sharing information & media production. Includes regular calls to action for users.
- 5. Pure Play Journalism Journalism + Action Hybrid Media Makers + Action Where do you fall? Journalism + Community
Editor's Notes
- Pure Play Journalism: Produces high-quality reporting and analysis. Potentially integrates multi-media/platforms and social networking tools for distribution. Characteristics: One way communication to users Avoids citizen engagement in journalism production Avoids any advocacy/action
- Journalism + Community Builds on Pure Play Journalism Characteristics Strategically integrates community into media making and/or distribution process. Creates ongoing and productive spaces for community/network to communicate with each other and with media organization around stories, issues, etc..
- Journalism + Action Builds on Journalism + Community. Characteristics Media organization creates or integrates strategies/tools for community to take action because of journalism. Help showcase journalism’s impact. Action can be supported/organized on media organization’s website, social networking site, or where those communities already exist. Could include strategic partnerships with outside advocacy or non-profit organizations
- Hybrid Media Makers + Action: Combines great acts of journalism, media production, advocacy, messaging. Hybrid Media Makers include: individuals, media organizations + non-profits/advocacy groups who are regularly producing quality content. Characteristics Emphasizes community involvement: conversations, organizing, sharing information & media production Includes regular calls for action for users.