Social Media Strategy<br />In a Government context<br />PHILOSOPHY& APPROACH<br />
Part 1: What is Social Media?<br />Importance<br />http://www.youtube.com/watch_popup?v=sIFYPQjYhv8&pop_ads=null#t=38<br />
Part 1: What is Social Media?<br />Definition<br />Activities, practices, and behaviors among communities of people who ga...
Part 1: What is Social Media?<br />Definition<br />Conversational media are Web-based applications that make it possible t...
Part 1: What is Social Media?<br />It’s all about engagement<br />A social media tool or application allow you to engage w...
Part 2: What are the tools?<br />15 Categories and counting …<br />
Best practices within Canada Government<br />http://government20bestpractices.pbworks.com/Canada<br />
Part 3: Social Media Strategy<br />The Four Pillars<br />Social Media SWOT Analysis<br />ACCESS Model<br />Existing Resour...
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Gls dezign social media in government context

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First presentation describing our approach in integrated Social Media and/or Web 2.0 into a communications initiative in a government context.

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Gls dezign social media in government context

  1. 1. Social Media Strategy<br />In a Government context<br />PHILOSOPHY& APPROACH<br />
  2. 2. Part 1: What is Social Media?<br />Importance<br />http://www.youtube.com/watch_popup?v=sIFYPQjYhv8&pop_ads=null#t=38<br />
  3. 3. Part 1: What is Social Media?<br />Definition<br />Activities, practices, and behaviors among communities of people who gather to share information, knowledge, and opinions using conversational media.<br />
  4. 4. Part 1: What is Social Media?<br />Definition<br />Conversational media are Web-based applications that make it possible to create and easily transmit content in the form of words, pictures, videos and audios.<br />
  5. 5. Part 1: What is Social Media?<br />It’s all about engagement<br />A social media tool or application allow you to engage with public, client department, employees and other stakeholders by facilitating one or more of the following: Communication, Collaboration, Education, Entertainment.<br />
  6. 6. Part 2: What are the tools?<br />15 Categories and counting …<br />
  7. 7. Best practices within Canada Government<br />http://government20bestpractices.pbworks.com/Canada<br />
  8. 8. Part 3: Social Media Strategy<br />The Four Pillars<br />Social Media SWOT Analysis<br />ACCESS Model<br />Existing Resource Evaluation<br />Implementation Plan<br />

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