This document discusses the growth of internet users globally and in Asia from 2000 to 2009. It notes that as of June 2009, there were over 1.6 billion internet users worldwide, with over 700 million in Asia. China has the most internet users of any single country. The document also discusses how new media like social networking and microblogging are used and how this impacts public relations practices.

1. James E. Grunig, Professor Emeritus Department of Communication University of Maryland College Park, Maryland, USA

14. Organizational Reputation Management Decisions Communication Programs ( Relationship Cultivation Strategies) Issues Achievement of Organizational Goals Crises Relationship Outcomes Consequences Consequences Behavior of Publics Creates Model of Strategic Management of Public Relations: New Media Can Be Used at Each Stage of the Model Stakeholders Publics P1 Pi P2 No Consequences