SlideShare a Scribd company logo
Creating the Perfect Social
Movement Platform for the Future
- Evgeny Morozov, 2009
Perceptions of Effectiveness of Action
Social Capital
Personal Connection to the Core Goals
of the Movement
Survey showing the perception of the effectiveness of political activities.
From How do I change politics? Evaluating the effectiveness of political participation
modes by Sara Vissers and Dietlind Stolle
Source: Peace Boat Volunteer Center and Hack for Japan (2012)
Internet
39%
Social
Media
13%
TV,
Radio
11%
Newspaper
, Magazine
7%
Symposium
2%
Family,
Friends
22%
Other
6%
How did know volunteer for
disaster? (M.A)• Tohoku Earthquake in 2011, 15,000
died, 3,000 still missing.
• 70% volunteered 2 times, 42% more
than 4 times.
• 40% were notified via Internet, 12% by
social media
• Two roles social media played:
 shared the contexts of disaster areas
 changed our perception of
volunteering into active.
ACTIVISTS.ORG
ACTIVISTS.ORG
 Enable rapid and viral dissemination of accurate information,
and equally well-distributed corrections to viral information.
 Translate online support into real world action.
 Allow participants to accurately gauge the their level of
participation, i.e. no slacktivist illusions.
 Allow social movements to easily raise awareness and get
organized.
 Accountability mechanisms for both social movements and
individuals.
 Maintaining access to the platform despite firewalls.
• Users earn points for
participation
• Users have a participation level
based on how active they are
• Users can start their own social
movements
• Users are peer-rated for
responsible and accountable
participation
• Users can share reports,
pictures, and video about
the social movements they
are involved in
• Every movement and
event can have a hashtag,
and social movement
hashtags will also be
mined from Facebook and
Twitter
• Updates on social
movements, events
they organize, and
friends will appear
on the news feed
• ‘Share’ and
like/dislike system
for measuring
community approval
and disapproval
• Any corrections to
viral reports will be
disseminated along
the viral pathways
• Platform includes a
citizen news desk,
wiki for social
movements, and
ranking of social
movements for
accountability and
effectiveness
• Well-supported
movements, and daily
selections by the
activists.org staff, will
be displayed on the
front page
 App for providing mobile
access and enabling citizen
reportage on the go
 System for providing
rudimentary access via SMS
or email
 (for example, after
messaging ‘subscribe
#gayprideuganda’, a user
will receive SMS updates
from that movement)
Likes don’t save lives: Introducing Activists.org

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Likes don’t save lives: Introducing Activists.org

  • 1. Creating the Perfect Social Movement Platform for the Future
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 12. Perceptions of Effectiveness of Action Social Capital Personal Connection to the Core Goals of the Movement
  • 13. Survey showing the perception of the effectiveness of political activities. From How do I change politics? Evaluating the effectiveness of political participation modes by Sara Vissers and Dietlind Stolle
  • 14.
  • 15. Source: Peace Boat Volunteer Center and Hack for Japan (2012) Internet 39% Social Media 13% TV, Radio 11% Newspaper , Magazine 7% Symposium 2% Family, Friends 22% Other 6% How did know volunteer for disaster? (M.A)• Tohoku Earthquake in 2011, 15,000 died, 3,000 still missing. • 70% volunteered 2 times, 42% more than 4 times. • 40% were notified via Internet, 12% by social media • Two roles social media played:  shared the contexts of disaster areas  changed our perception of volunteering into active.
  • 16.
  • 18. ACTIVISTS.ORG  Enable rapid and viral dissemination of accurate information, and equally well-distributed corrections to viral information.  Translate online support into real world action.  Allow participants to accurately gauge the their level of participation, i.e. no slacktivist illusions.  Allow social movements to easily raise awareness and get organized.  Accountability mechanisms for both social movements and individuals.  Maintaining access to the platform despite firewalls.
  • 19. • Users earn points for participation • Users have a participation level based on how active they are • Users can start their own social movements • Users are peer-rated for responsible and accountable participation
  • 20. • Users can share reports, pictures, and video about the social movements they are involved in • Every movement and event can have a hashtag, and social movement hashtags will also be mined from Facebook and Twitter
  • 21. • Updates on social movements, events they organize, and friends will appear on the news feed • ‘Share’ and like/dislike system for measuring community approval and disapproval • Any corrections to viral reports will be disseminated along the viral pathways
  • 22. • Platform includes a citizen news desk, wiki for social movements, and ranking of social movements for accountability and effectiveness • Well-supported movements, and daily selections by the activists.org staff, will be displayed on the front page
  • 23.  App for providing mobile access and enabling citizen reportage on the go  System for providing rudimentary access via SMS or email  (for example, after messaging ‘subscribe #gayprideuganda’, a user will receive SMS updates from that movement)