1. MAYAR NAGUIB
E-mail: mayar.h.naguib@gmail.com
Objective To lead a marketing & communications role in a dynamic firm, contributing to it from my extensive 12
year Marketing & PR experience as well as gaining experience by working within its team.
Education Bachelor of Arts, The American University in Cairo, Egypt June 2004
Major : Journalism & Mass Communication
Specialization : Integrated Marketing Communications (IMC)
Double Minor : Psychology & Business Administration
German Abitur, Deustche Evangelische Oberschule Kairo / DEO
(German Evangelic School) in Dokki, Cairo, June 2000
Work Experience
Country Marketing & PR Manager for Egypt & Levant region
Intel Corporation Egypt LLC, Cairo June 2012 - present
Responsible for managing Marketing & PR role in Egypt & Levant region through:
• Building yearly & quarterly integrated consumer and commercial integrated marketing
plans to serve Intel corporate brand & devices; implementing Go-to-Market activities to
support local sales force achieve targets & maintain revenues
• Setting strategy and executing Integrated Marketing and Communication plans to build
brand and generate demand; aligning with internal stakeholders & external partners
• Rolling out nationwide ATL campaigns to maintain brand recognition & awareness through
ensuring the correct integrated marketing mix, media placement & targeted messaging
• Implementing ongoing BTL activities & promotions across partnering retail stores &
roadshows targeting consumer outlets (including universities, malls, social clubs etc.) to
maintain competitive positioning and market segment share
• Understanding local and global end user trends, experiences and driving a user centric
approach by designing co-marketing campaigns with ecosystem partners to increase impact
• Driving a strong digital and social media strategy to ensure Intel’s online communications
are compelling, consistent and aligned with overall messaging; implementing campaigns
across different online platforms including websites external portals & social media outlets
• Creating compelling PR campaigns across daily newspapers, IT & lifestyle magazines, TV,
radio, online blogs & social influencers to support & maintain positive image, technology
and thought leadership with the media & external audiences
• Building up and maintaining excellent working relationships with the media: write/edit
press releases & feature stories, develop press presentations, manage events, announcements
& product launches
• Ascertaining well-trained spokespeople & ensure that they are aligned/ briefed on exact
corporate & product messaging while interacting with media
• Leading & preparing appropriate tactics & well-thought-out messaging / Q&As at times of
crisis to mitigate harm to the company and ensure one-voice across all external
communications
• Managing different Marketing & PR budget buckets and agencies to ensure efficient use of
Intel budgets and ROI
• Managing a team to accelerate implementation of Marketing & PR campaigns; Working
with a cross-functional team engineers, product managers & sales to deliver against the
organization's KPIs
PR Manager for Egypt, Levant & North Africa region,
Intel Corporation Egypt LLC, Cairo March 2006 – June 2012
Responsible for all vertical PR programs in the region of Egypt, Levant (Lebanon, Jordan, Syria) & North Africa
(Morocco, Algeria, Tunisia) through:
• Preparing well-structured yearly & quarterly PR plans, with budget allocation by aligning
with internal and external stakeholders on priorities & goals
• Managing product launches & corporate announcements, creating out-of-the-box
compelling PR campaigns to maintain Intel’s positive image throughout the year

2. • Ensuring positive media relations & promoting consistent corporate and product messaging
across all publications & media outlets including , daily newspapers, IT & lifestyle
magazines, TV, radio, online blogs & social influencers to support & maintain positive
image, technology and thought leadership with the media & external audiences
• Writing/editing press releases & feature stories, develop press presentations, manage events
& press conferences
• Ascertaining well-trained spokespeople to ensure that they are aligned/ briefed on exact
corporate & product messaging while interacting with media
• Leading & preparing appropriate tactics & well-thought-out messaging / Q&As at times of
crisis to mitigate harm to the company and ensure one-voice across all external
communications
• Managing PR agencies & aligning them with Intel strategy & goals
Marketing Specialist, Marketing Department,
Giesecke & Devrient Egypt (G&D), Cairo August 2004 – March 2006
• Responsible for all media & press communication with all outsourced PR functions
• Plan, organize and execute corporate participation in industry conferences & exhibitions within the
MENA region
• Dispose & design all corporate promotional materials according to MarCom standards & needs, with
budget allocation
• Prepare summarized media coverage of relevant national & regional news
• Promoted from PR & Press Coordinator
Miles & More Program Coordinator, Marketing Department,
Lufthansa German Airlines, Cairo June – August 2004
• Received training on booking, reservation & Customer service protocol
• Expanded client Database of Miles & More promotions
• Handled Miles & More client’s bookings and needs via inbound & outbound call campaign
Career Related Experience (Internships during Academic Years):
• Trainee, Tele-Marketing Agent for Raya Contact Center, Cairo 2004
• Trainee, The Representation of the Land Baden-Württemberg / Germany in the European Union, Brussels,
Belgium 2003
• Trainee, Production Service & Quality Control, Novartis Pharma SAE, Cairo 1998
• Trainee, Commercial Enquiries Coordinator, The German Embassy in Abu Dhabi, UAE 1997
Extracurricular Activities (during Academic Years)
• Head, Internal PR Committee, Arab Youth Development Congress (AYDC) 2003
• Member, Media Center Committee, International Conference on IT (ICIT), 2003
• Member, Incoming Student Nominee Committee, AIESEC 2003
• Moderator, International Student Leadership Conference (ISLC), Odyssey of the Mind 2003
• Delegate, Council of Marketing & Advertising International Conference on Global
Economy 2002
• Member, Public Relations Committee, Cairo International Model Arab League (CIMAL) 2001
• Member, Student’s Social Relations Rep, Student’s Social Relations Club, German School 1998
Strengths / Skills:
• Ability to influence teams, challenging, playing devil’s advocate to think bigger &drive out-of-the-box ideas
• Team player, dedicated & able to work with extended teams across nations
• Motivated & persistent to get results at difficult times
• Strong communicator, negotiator with thorough presentation & time management skills
Languages: Fluent (written and spoken) in German, English and Arabic
Fair (spoken) French

3. Personal Data Date of Birth : January 27, 1982
Nationality : Egyptian / British / Canadian
Place of Birth : Abu Dhabi, United Arab Emirates
Address : D5-62, Emerald Building, Dreamland, 6th
October
Cell phone : +20-100-100 8448
References Furnished upon Request