The Story Now
by Adnane ADDIOUI
Innover pour le Changement‐ The Power of Social Business!
@AdnaneA Casablanca, October 2011

Why are
you here?

The POWER OF “?”
• The chinese says that we learn best from
Questions than from Answers!
• ....however we need to reflect from them?

How to
CHANGE?
The ...
World

Talking About Change?
WHY?

The World? My
World...
Financial Tsunami
The Sick Planet
Falling/Failing Of
Capitalism!

OK So What?
Do We need Change?

What do we Change?
Yourself =ME
The OTHER
The World :) = WE Your Community = US

What do we Change?
Yourself =ME
The OTHER
The World :) = WE Your Community = US
NB: Never Forget
“ l’autre c’est moi”

.... Change from the
Dictionnary!
make or become different
alteration, modification, variation, revision,
amendment, adjustment, adaptation;
remodeling, reshaping, rearrangement,
reordering, restyling, reworking;
metamorphosis, transformation, evolution,
mutation; informal transmogrification.

...Change ...Euh...?
Identify... areas!

Ok.... What About
Problems?
Favorite Game: Look for Problems?
I know YOU LOVE it!

What is Wrong?
AIDS
Poor education
Poverty
Lack of cultural understanding
Water shortage
Discrimination
Hunger
Human rights abuse
Crime
Fear
Climate change
Energy Shortage
War
Obesity

Some local problems.....
Divided communities
Robbery
Family breakdowns
Pollution
Depression
No shops
Lack of opportunity
Traffic congestion
Transport links
Nothing to do
Lack of art and culture
Expensive treatment
Loneliness
No money No job
Abuse

What do we do with
Problems?

What do we do with
Problems?
PROBLEMS =
SOLUTIONS

But Who?

But Who?
Me, The
Other, Ghosts
( Jins), /Ë ­ùÓ
í/ /
‫ﺍﳌﺨﺰﻥ‬

A Well defined problem
has a precise solution
Remember MATHS....

So What?
Welcome to the World of Social
Entrepreuneurs

Entrepreneurship?

Entrepreneurship?
• Initiative
• Leadership
• Innovation
• Money

Entrepreneurship?
• Initiative
• Leadership
• Innovation
• Money
It’s ALL about PEOPLE!

Social Entrepreneurs?

?
Social
Entrepreneurship

Did you say Social
Entrepreneurs ?
Social entrepreneurs create businesses to help
solve social and environmental problems
(in communities or world wide)

4 social entrepreneurs

It took him $27 to start

8 Million Borrowers
98% Women

How many people repaid their loan?

<drama*c pause>

97%
Repayment rate

What is a social enterprise?
Social enterprises are businesses with two goals:
to earn revenue through the sales of goods or
services and to achieve social, cultural or
environmental outcomes.

3Ps People, Planet,Profit

Financial profit
maximisa?on
Old Fashioned
Scam Business
Non For For Profit
Profit
Charity SOCIAL
Entreprise
Social impact
maximisa?on

How?
Using Innova?ve approach…. Thinking and
sharing with the community

How?
Using Innova?ve approach…. Thinking and
sharing with the community
Innova?ve Approach :
Social Innovation

By social innovation we mean
new ideas which work to
create public value

the principles of social innovation….
open
collaborative
free
with (not ‘to’ or ‘for’)

Going Back to SE

A Case on the Shelf?

A Case on the Shelf?
Public Sector
Private Sector
Non Profit

A Case on the Shelf?
Public Sector
Private Sector
Non Profit
Development is
everyone’s business

So where is it?
“You can’t fly with one wing.”

So What ?

So What ?
Think about Business
with Heart

So What ?
Think about Business
with Heart
Think about Charity with
Business

So What ?
Think about Business
with Heart
Think about Charity with
Business
Problems = Solutions =Opportunities

What #SocEnt is not?

Charity

Corporate Marke*ng

Hippie Movement

Social entrepreneurs need help

Join the wave of change!

How Could I Par*cipate?

Launch
a social
business

Study

Evangilize

We are the next problem solvers

Windows
Racial Discrimina*on
Polio wars
Infant Mortality
Slavery
Dodo
Gender discrimina?on
Smallpox
Child Vaccina*on monarchy

alcoholism Crime Homelessness
Poverty Climate Change
Educa*on
Sanita*on
Drug Abuse
Illiteracy
Infant mortality
Hunger
Corrup*on Gender Inequality
Water
Today

alcoholism Crime Homelessness
Poverty Climate Change
Educa*on
Sanita*on
Drug Abuse
Illiteracy
Infant mortality
Hunger
Corrup*on Gender Inequality
Water
A.S.E

The world sucks

CHANGE

Don’t Be...
Or ?

BE
Yes You Can, Yes We Can

Use your DNA to plan
your future!

Live... Make a Difference
Or Help Someone to ;)

You Don’t always Have
to Lead... Sometimes
Just Follow

After You Leave...
Share it, begin the change...
Yourself,Community the World

The Story Continues
Our Future is Now...Taking Opportunities!
by You
adnaneaddioui@gmail.com
Thank You
‫ﺷﻜﺮﺍ‬