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![1 [ trans. ] occupy, attract, or involve (someone's interest or
attention)
• ( engage someone in) cause someone to become involved in (a
conversation or discussion).
2 [ intrans. ] ( engage in) participate or become involved in
ENGAGE
verb](https://image.slidesharecdn.com/egood-theuntappedcommunity-111101163936-phpapp02/85/The-Untapped-Community-24-320.jpg)
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The Untapped Community
This document discusses the untapped potential of online and social media for communities and organizations. It notes that social media platforms like Facebook, Google+, and Twitter have achieved widespread adoption much faster than previous technologies like radio and television. The document advocates that communities and organizations create an online presence through websites and social media in order to engage more people, share their stories and successes, and benefit from digital and social media. It provides tips on strategy, goals, and how to leverage different assets when integrating social media.
![MyCharityConnects St. John's [2010 10-04]](https://cdn.slidesharecdn.com/ss_thumbnails/mycharityconnectsst-johns2010-10-04-101004132305-phpapp02-thumbnail.jpg?width=640&height=640&fit=bounds)
The Untapped Community
- 1. The Untapped Community How to Benefit from Digital, Social, and Emerging Media SWIRE
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- 4. STATE OF ONLINE MEDIA! The Facts and Stats
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- 10. 50,000,000 Users The Worldis changing and we are approaching a global community Radio 38 Years TV 13 Years Internet 4 Years iPod 3 Years Facebook 2 Years Google+ took 1 month to reach 20mm users
- 11. 800 Million ActiveFacebook Users http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
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- 20. so what weare trying to say...
- 21. Social Media isnot a fad.
- 23. YOUR UNTAPPED COMMUNITY What you are missing out on?
- 24. 1 [ trans.] occupy, attract, or involve (someone's interest or attention) • ( engage someone in) cause someone to become involved in (a conversation or discussion). 2 [ intrans. ] ( engage in) participate or become involved in ENGAGE verb
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- 30. ChurchChurch Church ` Family Family Work Work Sleep Family Work Sleep Work SleepSleep
- 35. Work Family Work Family Family Work Sleep Work Sleep Work SleepSleep
- 36. WHAT’S MISSING? the conne ction is WHAT’S STOPPING US? Misconceptions Why have so many of us failed to get involved? Technological Boundaries Time Online Presence, Website, Social Media Resources
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- 50. it can beworse
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- 52. CREATING AN ONLINE PRESENCE Establishing Credibility and Communicating your Message
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- 55. ITA LIC ITA ITA LIC ITA LIC ITA LIC ITA LIC ITA LIC ITA ITA ITA LIC ITA LIC LIC LIC ITA LIC LIC ITA GILL SANS ITA ITA LIC LIC ITA ITA ITA LIC LIC ITA LIC LIC ITA BOLD L LIGHT ITA ITA LIC LIC LIGHT ITA LIC LIGHT
- 64. O u r m i s s i o n : to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
- 65. Glenkirk Church Glenkirk existsto lead uncommitted people to become fully devoted followers of Jesus.
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- 67. INTEGRATING SOCIAL MEDIA Strategy, Goals, and Leverage Assets
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- 71. Create Create Create CONVERSATION
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- 75. NEW MEDIA CHECKLIST Where do you start?
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- 80. “An individual hasnot started living until he can rise above the narrow confines of his individualistic concerns to the broader concerns of all humanity.” MLK
- 81. 33% OF AMERICANSSAID THEY WERE WILLING TO GET “EXTREMELY INVOLVED” OR “GIVE GENEROUSLY” 48% said they are willing to give at least a small contribution of either time or money People WANT to help, it’s a part of (most)ALL of us. *philanthropist.com
- 82. FUTILITY A cause feels TOO BIG to make a real difference. When researchers told study participants that several thousand people in a Rwandan refugee camp were at risk and asked them to send aid that would save 1,500 lives, their willingness to give was related to the proportion of people they could save. The smaller the proportion, the less willing people were to help. *http://nonprofit.about.com/od/fundraising/a/whydonorsdontgive.htm
- 83. PAROCHIALISM We have evolved to care for those closest and we are not nearly as moved by a tragedy far away than by one that involves people we feel close to. HURRICANE KATRINA SOUTHEAST ASIA TSUNAMI 1,600 220,000 KATRINA DEATHS TSUNAMI DEATHS 6.5 Billion Dollars Raised 1.54 Billion Dollars Raised
- 84. MISTRUST TRANSPARENCY 53% of all Americans believe corporate cause marketing should be regulated 61% of consumers think companies are not giving them enough details about their (social For a typical event fundraiser, good) efforts including the amounts donated and how much money actually the length of the promotions. goes towards your charity? If a company does not offer consumers enough information about how their purchase will affect the cause, 34 percent will either choose another brand or walk away entirely Cone Cause Evolution Study, 2010
- 85. 83% of American’swish more products, services, and retailers they use would support a cause 71% of Global Consumers believe that brands and consumers can do more to support a good cause by working together Cone Cause Evolution Study, 2010
- 86. 3 NUMBER ISTHE MAGIC Communities, Companies & Causes
- 87. Community Giving back shouldbe a part of everyday life. We shouldn't have to change our behavior. Instead, we should be able to choose the companies that give towards Good. Companies We're challenging all companies to give back 3%. These companies gain truly loyal customers. Causes Providing awareness and dollars to creating sustainable change. Sharing the change in a transparent manner.
- 88. Online: Web/Mobile Before youshop, check eGood to geolocate Good companies around you, so you can choose to shop for Good. Offline: Wallet Card Show your card when you shop and 3% is given to Causes. You can use your offline card interchangeably with online.
- 89. 3% We're asking all companies to take a commitment to give back 3% of sales. It's a Pay-Per-Purchase model. We're giving a deeper look into the change that occurs from the support given. Real time analytics and heartfelt stories of change. WE We create a circle of true loyalty for ALL companies and consumers. WIN
- 90. FUNDRAISERS Coming in thenear future, we'll give causes the ability to open Projects and hold fundraisers. Creating a platform where an individual consumer can challenge their favorite or local companies to donate to a cause that's important to them. • Cause sets up a project. • Cause invites it's supporters. • Supporters go to that fundraising event. • Company gives back 10, 20 or 30% of sales for that specific event to the project being supported.
- 91. We make aliving by what we get, but we make a life by what we give. winston churchill
- 92. eGood challenges all companies to give back 3% to causes
- 93. Available for youruse: contact4egood@gmail.com