Generating Y Sara Al- Thihli Badriya Al-Hinai
Outline <ul><li>Who is GenYES </li></ul><ul><li>The importance of Generation Y  </li></ul><ul><li>What most influences Gen...
Who is GenYES <ul><li>Generation Y is the generation that was born between circa 1980 - 1994. This range of dates varies f...
The importance of Generation Y <ul><li>A company vision that seeks to make a positive difference in the world...Generation...
The importance of Generation Y <ul><li>The importance of Generation Y in the workforce  </li></ul><ul><ul><li>The demograp...
What most influences Generation Y? <ul><li>Peers: </li></ul><ul><ul><li>While the Builders’ Generation are most influenced...
What most influences Generation Y? <ul><li>Pragmatism: </li></ul><ul><ul><li>It is understandable that young people today ...
What most influences Generation Y? <ul><ul><li>different times they live in. Much is made of the dark lyrics of Eminem and...
What most influences Generation Y? <ul><li>Preference: </li></ul><ul><ul><li>For previous generations, the modernism minds...
How to manage Generation Y <ul><li>Listen to them and provide them with feedback </li></ul><ul><li>Generation Y want to ex...
Generation Y—why worry? <ul><li>They live online </li></ul><ul><li>They’ve been indulged </li></ul><ul><li>College student...
Projects for developing GenYES.  <ul><li>bridging the experiences of Generation Y and the Silent Generation using the Inte...
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Generation Y

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Generation Y

  1. 1. Generating Y Sara Al- Thihli Badriya Al-Hinai
  2. 2. Outline <ul><li>Who is GenYES </li></ul><ul><li>The importance of Generation Y </li></ul><ul><li>What most influences Generation Y? </li></ul><ul><li>How to manage Generation Y </li></ul><ul><li>Generation Y—why worry? </li></ul><ul><li>Projects for developing GenYES. </li></ul>
  3. 3. Who is GenYES <ul><li>Generation Y is the generation that was born between circa 1980 - 1994. This range of dates varies from source to source, however for our study we will take that the oldest of Generation Y is currently aged about 27 and the youngest being about 13. On a world wide basis, the use of the term Generation Y seems to be restricted to the Western World </li></ul>
  4. 4. The importance of Generation Y <ul><li>A company vision that seeks to make a positive difference in the world...Generation Y has a core need to make a difference and affect the world for the better &quot; Work needs to matter - make it matter &quot; </li></ul><ul><li>A set of shared values that are actually lived….. the company walks its talk! </li></ul><ul><li>Flat organizational hierarchies...Generation Y value abilities and skills more than positions </li></ul><ul><li>Divestment from dictatorial regimes...Generation Y are not well suited to command and control type management </li></ul><ul><li>Valuing the development of people...Generation Y want their work to help them to ful fil their potential and dreams </li></ul><ul><li>Ethical and sustainable operation...Generation Y are highly supportive of CSR </li></ul><ul><li>Affinity groups for shared learning and working....Generation Y love to learn, share knowledge and work in teams </li></ul>
  5. 5. The importance of Generation Y <ul><li>The importance of Generation Y in the workforce </li></ul><ul><ul><li>The demographics show that the Generation Y are a prominent section of the workforce - currently 20% of the workforce and rising to 40% in 2010. Employers are starting to realise that with the upcoming Baby Boomer shortage through retirement that in the future they have no choice but to accommodate Generation Y if they want to retain a robust competitive advantage. </li></ul></ul><ul><ul><li>In the next few years, Generation Y workers will be in the position of asking for what they want from their work from their employers. </li></ul></ul>
  6. 6. What most influences Generation Y? <ul><li>Peers: </li></ul><ul><ul><li>While the Builders’ Generation are most influenced by authority figures and Boomers </li></ul></ul><ul><ul><li>make decisions based on data and facts, post-modern youth are more likely to make a </li></ul></ul><ul><ul><li>decision based on the influence of their own peers. Our research has further confirmed </li></ul></ul><ul><ul><li>that the biggest factor determining the choice a teenager will make is the experiences of </li></ul></ul><ul><ul><li>their core group of 3 to 8 friends. Rather than making independent decisions based on </li></ul></ul><ul><ul><li>core values, they live in a culture encouraging them to embrace community values, and to </li></ul></ul><ul><ul><li>reach consensus. </li></ul></ul>
  7. 7. What most influences Generation Y? <ul><li>Pragmatism: </li></ul><ul><ul><li>It is understandable that young people today are less idealistic than generations past due </li></ul></ul><ul><ul><li>in part to the media and pop culture that fills their life. The most popular song of the </li></ul></ul><ul><ul><li>1940’s was Bing Crosby’s “White Christmas” (1942), for the 50’s it was “Rock around the </li></ul></ul><ul><ul><li>Clock” (Bill Haley and his Comets, 1955), and the 60’s it was the Beatles’ “I want to hold </li></ul></ul><ul><ul><li>your hand” (1963)vi. A quick listen to the music of choice for Generation Y reveals what </li></ul></ul>
  8. 8. What most influences Generation Y? <ul><ul><li>different times they live in. Much is made of the dark lyrics of Eminem and Marilyn </li></ul></ul><ul><ul><li>Manson, but these are just public examples of the popular and pervasive genre. The </li></ul></ul><ul><ul><li>influence of music is second only to the influence of TV and movies in Gen Y culture. </li></ul></ul><ul><ul><li>George Barna has found that when teenagers were asked, “What/who has a lot of </li></ul></ul><ul><ul><li>influence on your thinking and behaviour?” one quarter of the influence on their lives is </li></ul></ul><ul><ul><li>from TV and moviesvii . </li></ul></ul>
  9. 9. What most influences Generation Y? <ul><li>Preference: </li></ul><ul><ul><li>For previous generations, the modernism mindset ruled and so people grew up believing </li></ul></ul><ul><ul><li>that technology was good and to be trusted, medicine could overcome any problems </li></ul></ul><ul><ul><li>humanity faced, and together we could create a great future. However in these postmodern </li></ul></ul><ul><ul><li>times, technology is often not trusted let alone held up as the answer. AIDS and </li></ul></ul><ul><ul><li>other pandemics continue to defy the experts, and the scientific method has given way to </li></ul></ul><ul><ul><li>virtual reality. The concept of absolute and inherent truth has been banished as truth is </li></ul></ul><ul><ul><li>deemed to be relative to one’s own background and understanding. The culture today </li></ul></ul><ul><ul><li>asserts that any philosophy, religion, or practice is as valid as any other as long as it </li></ul></ul><ul><ul><li>doesn’t hurt anyone else, and it is tolerant of the beliefs of others. </li></ul></ul>
  10. 10. How to manage Generation Y <ul><li>Listen to them and provide them with feedback </li></ul><ul><li>Generation Y want to experience leadership as soon as possible </li></ul><ul><li>Generation Y want to experience leadership as soon as possible </li></ul><ul><li>Get them on the leading edge of what the organization is doing </li></ul><ul><li>Encourage problem solving </li></ul><ul><li>Make their work matter </li></ul><ul><li>Do not reject Generation Y workers because they seem difficult to manage </li></ul>
  11. 11. Generation Y—why worry? <ul><li>They live online </li></ul><ul><li>They’ve been indulged </li></ul><ul><li>College students embrace new media </li></ul><ul><li>They are more socially conservative. </li></ul><ul><li>They operate at high speed </li></ul>
  12. 12. Projects for developing GenYES. <ul><li>bridging the experiences of Generation Y and the Silent Generation using the Internet : </li></ul><ul><ul><li>Description of the project </li></ul></ul><ul><ul><li>Aims of the project </li></ul></ul><ul><ul><li>Likely outcomes </li></ul></ul><ul><ul><li>Project Plan </li></ul></ul>

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