The Non GMO Project is a non-profit organization that promotes and verifies non-GMO products through their third party verification label. They began in response to retailers wanting to provide information to consumers about genetically modified foods. The Non GMO Project developed a standard and verification process to consistently define and identify non-GMO products. Their mission is to preserve and grow sources of non-GMO products while educating consumers and providing verified non-GMO choices.

1. Non GMO Project 1200 Harris Avenue, Ste. 305 Bellingham, WA 98225 info@nongmoproject.org

2. Welcome to the Non GMO Project We are a non profit organization consisting of innovative people that represent every sector of organic and natural products. We cover the United States and have recently added Canada to our geographical boundaries for promoting organic products that are not genetically engineered or recreated by DNA technologies. We began our project with retailers who wanted to provide consumers with information regarding the risks associated with genetically modified foods. However, as the project evolved we decided a 3rd party labeling program was necessary to identify products on a consistent uniform basis, defining a non GMO product. Our Seal of Authenticity verifies our products and gives our consumers confidence to buy healthy products

3. Our Mission We are a non profit multi- stakeholder collaboration committed to preserving and building sources of non GMO products, educating consumers, and providing verified non GMO choices. We believe that everyone has the right to choose whether or not they wish to consume genetically modified foods. We offer the only third party verification label for non GMO products. Some of the retailers that support our mission.

4. INPUTS

6. Independent verification for products rather than all the products of an entire company

7. Consistency in non GMO labeling

8. 3rd Party verification

9. Our seal of authenticity

11. Outcome We provide a “Standard” to help farmers, and manufacturers avoid contaminated GMO products Analytical testing of seed, crops and ingredients done at critical points in the production chain to meet the “Standard” Drive testing to a more efficient level Overview of the Standard

12. Supporting Retailer Program We offer retailers an opportunity to support our project and staff by making a donation of $100 to $150 Multilevel memberships are also available

14. CONSUMER NEED Polls consistently reflect 87% of consumers want to know if they are purchasing a GMO product Polls also reflect that 53% of consumers said they would not buy a GMO product Consumers have the right to know that GMO products have potential risks associated with them Consumers want healthier choices when choosing products According to the Organic Consumer Association http://www.organicconsumer.org/articles/article_23852.cfm consumers want qualitative products Retailers and farmers need to be held accountable for their hazardous products The Food Industry should be made aware that consumer needs and desires are changing

15. Just Think Foundation Just Think is committed to helping change lives by providing a place to explore important life changing ideas that can be sharedglobally. Using public internet channels they provide relevant information to a broader market They care about important topics such as: eating healthy diabetes living green childhood obesity We are committed to changing lives by promoting consumer awareness for unhealthy products sold in stores without appropriate warning labels. We need the Just Think Foundation to assist us in getting media attention and spreading the word using internet channels. We believe they are committed to educating people in many important areas such as health. By exposing fallaciesassociated with unhealthy GMO products we believe Just Think will support our goals.

16. Choices help us to be Critical Thinkers, Critical Readers and to take Critical Action Every time you shop THINK * READ * ACT Do you understand what you are buying? Is it a GMO product? Think ahead. Does this product have potential risks that could effect your health? Evaluate the different products before you buy. Do no blindly accept whatever is put in front of you. Choose a grocery store that carries our supporters’ products and that has our seal of authenticity displayed. Read the labels with the purpose of learning about the product. All products contain a label of ingredients. These labels will tell you what is the product you are purchasing. Make an informed decision, then make an informed actionby buying safe and healthy products. Do not buy GMO products when you have other options. Look for better alternatives. If you do see a healthier choice for the product you are purchasing, visit a store that that favors natural and organic products. Understand what is important for your daily health needs. Your body needs nutrients to thrive, and stay healthy.

17. Our Passion Health is our most important asset. After being continually confounded with products that are not clearly labeled, I realized the huge need to get a labeling system initiated for consumers. Recognizing labels immediately will and has saved hours of time shopping. Instead of worrying about eating, there is freedom to steer away from dangerous products and choose others that are healthier.

18. We value your efforts and participation. Ask your local retailers to curtail the sale of GMO products. Ask local retails to join our Non GMO Project. Tell people what you have learned about GMO products. Become a member of our Non GMO Project Be aware of the products you are buying. Live healthier, be happier.