This document provides information about an organic foods app, including its target user persona, problem statement, objectives, hypothesis, and value proposition. The app aims to educate people about the health risks of genetically modified foods and promote healthier eating habits by focusing on non-GMO and organic options. The target user is described as a 32-year-old active female concerned about environmental and animal welfare issues who shops at places like Whole Foods and Trader Joe's. The problem statement indicates the app currently isn't meeting health goals, which can lead to various diseases. The hypothesis is that improving education on GMO foods will help people get less sick.

1. INTRODUCTIONINTRODUCTION

2. OFFERING, ACTIVITY, CULTURE CANVAS
Organic Foods
Non GMO’s
OFFERING
ACTIVITY
CULTURE
Sustainability
Non GMO’s
Transportation
Farmer’s Markets
Whole Foods
Homeopathic
Instacart
Trader Joe’s
Community
Alternative
Medicine Athletes
Paleos
Vegans
Vegetarians
Lifestyle
The Green
Festival
Vegans
Recycling
Environment
Yoga
Healthy
Living

3. Design Challenge
1. What problem am I trying to solve? To educate people on how toxic GMO foods are, and
in eating organic non processed foots. Educate what is in your food.
2. The ultimate impact I am trying to make is to help people to stop eating GMO foods that
make them sick.
3. Solutions to the problem? People care what goes into there bodies, awareness in GMO’s,
have GMO’s banned in the United States. Grow your own food.
4.Constraints? Location, the food and drug companies have control in marketing, media, they
decide what they want advertised.

4. Who are they
Pain Points & Needs
Behavior
Potential
-32 year old Caucasian named Kelli Gordon
-From Seattle, Washington
-Hates to see people littering on the freeway
-Against cyber fraud
-Thinks there isn’t enough organic restraunts in her area
-Hates using flouride in toothpaste, concerned about
are planet
-Hates animal cruelty and slaughtering and suffering
-Juice daily on a regular basis
-4 year degree in Education
-Physically active in sports
-Plays beach volleyball
-Likes social media
-Tech savy
-Non smoker
-Recycles bottled water
-carrys a wallet were it blocks credit card sensors
-cooks mostly at home
-uses a shower filter to block contaminents in the
water
-Vegan doesn’t eat meat or animal products
Persona

5. Problem Statement
Our organic food app was designed to achieve to educate people and to make wiser healthier
eating habits. We have oberserved that our products or service isn’t meeting enough healthy
goals.
Which is causing people to crave bad foods and gain weight, higher rates of cancer, higher
death rates, heart attachs, more diabetics, autoimmune diseases, obesity,altered immune
systems.
We may improve are products and services by having live food activists speaking every
month on a topic of GMO’s. Free recipe downloads.

6. Problem Objectives
& KPI’s
Whole Foods performance indicators provide a focus for measuring and reporting
Creating Shared Value, sustainability and compliance.
Increase in social media fans which turns into new customers.
Increased sales by the 365 brand that is whole foods is more affordable brand targeted
toward Millenials.

7. Hypothesis Statement
Our organic food app provides information on Genetically Modified Foods and how
they play a role in peoples health, studys have shown Genetically Modified Foods
cause cancers and other serious health issues.
We think by improving are education to people about GMO foods, people will get less sick.
Through interviewing and talking to people who eat non gmo foods .

8. POV User Story
User needs to eat non GMO foods because GMO foods break down the immune system and
cause illness. 95% of the population has a gluten problem were they can’t absorb the minerals
from food.

9. VALUE PROPOSITION
5% Community
Support Days-donate
5% to nonprofits 4
Non profits
Local Farmers
Gives customers highest
quality of products
and experience
Brands
Infrastructure
Support team member
excellence
Best service
Store environments
meeting friends
community
Customers most
important
Support local global
communitys
One Dime At A Time
10% credit bring bag
Pesticide Data Central
(PDC) pesticide risks
The Xerces Society-
protects wildlife
Instacart delivery
The 365 brand lower cost made affordable-millenials Millenials to purchase there 365 brands
Social media
Internet
website
marketing
app

10. AEIOU FrameworkActivities
-Process of what
GMO and non GMO
foods
-How Monsanto is
adding chemicals to the
soil and depleting it
-A video of what GMO
hormones / sterioids
in a cow
-Showing tests on
mice with GMO foods
what effects it has on
the body
-Double click
-searching
-play
-clicking
-email newsletter
-downloads
-video clips
-coupon download
-Food
-Maps
-Testing
-Chemicals in food
-Pics of GMO foods
-Pics of mice w/
tumors
Between the ages of
-21-40 years of age
-Married
-Has a 4 year degree
-Female
-Recycles
-Doesn’t smoke
-Plays beach volleyball
sports
-Goes to the local farmers
markets on the weekends
-Works full time
-Possibly vegan or
vegetarian
-cares about the environment
and pollutants in the air
-aware of animal abuse
and slaughtering
-Shops at Sprouts, Trader
Joe’s
-Lives a compassionate
lifestyle
Environment Interaction Object Users