The market for green household cleaning products in the U.S grew at a blistering pace between 2007 and 2010, cooled off, and actually declined from 2010 to 2014 at a compound annual growth rate (CAGR) of 2%. Packaged Facts estimates total retail sales, including both household cleaners and laundry products, at $600 million in 2014. The green market remains a niche, accounting for about 3% of the total household cleaner and laundry product market.
Household Cleaning TrendTracker 2014 focuses on changes in the household cleaning habits and practices of Americans that are having – and will continue to have -- a profound impact on the housewares industry. Published by A.J. Riedel, Sr. Partner of Riedel Marketing Group. A.J. has been tracking the trends that impact the housewares industry for more than a decade.
A media plan made in my advertising class in the fall of 2014. Our assignment was to find a brand with a weak or nonexistent advertising campaign, and create a new one including target audience, creative idea, media channels, and evaluation.
Household Cleaning TrendTracker 2014 focuses on changes in the household cleaning habits and practices of Americans that are having – and will continue to have -- a profound impact on the housewares industry. Published by A.J. Riedel, Sr. Partner of Riedel Marketing Group. A.J. has been tracking the trends that impact the housewares industry for more than a decade.
A media plan made in my advertising class in the fall of 2014. Our assignment was to find a brand with a weak or nonexistent advertising campaign, and create a new one including target audience, creative idea, media channels, and evaluation.
In the last decades the uncontrolled impact of industrial activities on the natural
environment has created critical ecological concerns. The aggravation of phenomena like
climate change, ozone depletion, over exploitation of natural resources, air pollution, and
toxic wastes are harming the sustainable development of the planet and of the economic
system. For marketers, environmentalism has become a criterion influencing customer
purchase behaviour. Environmentally responsible consumption Follows & Jobber (2000)
emanated from criticism that the marketing concept ignored the impact of individual
consumption upon the society as a whole. Terms like green marketing and green
customer have evolved and a lot of work is being done to understand the awareness levels
of the customer, their attitudes towards the green products and their willingness to accept
and pay a premium for the green products.
Every year people living on the earth throw away enough garbage to cover a huge part of
the world. Most of the waste ends up in landfills which are very costly and which may
have a major impact on the environment and on the health of the people living on this
planet. Saving the environment has become a big issue in recent times. The messages are
being promoted as REDUCE, RE-USE and RECYCLE. The latest is that we can shop our
way to a healthier planet. Over the years, it is told to us that cool cars would make us free
and diet soda would make us popular. But there is some things money and advertising
can’t buy, and a clean environment is one of them. The hard fact is that global warming,
deforestation and other earthly ills cannot be solved by switching brands. It takes
resources to manufacture and transport all products, even those made from recycled
content. More often, it is greener to follow the old dictum: reduce, reuse, and recycle.
Even if the phrase 3Rs has been heard a thousand times before, but with the "green" word
now co-opted in the sales of services, the three R's are a phrase and a principle worth
reviving.
This study focuses on consumers and consumer behaviour in relation to environmental
friendly products. It starts from the assumption that environmental problems are closely
related to individual consumer behaviour, and that individual behaviour is one of the
major causes for the existing environmental problems. Without substantial changes, in
the long term these consumption practices present a serious threat to the environment and
to society as a whole.
Intro to green marketing as it relates to green construction. Just the basics for folks who aren't familiar with "green" construction issues. There's still some of us left!
Article 1 A CONCEPTUAL STUDY ON GREEN MARKETING TOWARDS ORGANIC PRODUCTS Dr...Dr UMA K
Dr. UMA. K
Assistant Professor in Commerce
Reference: UMA K (2017) “A CONCEPTUAL STUDY ON GREEN MARKETING TOWARDS ORGANIC PRODUCTS”, (IJMSRR) International Journal of Management and Social Science Research Review, Peer Reviewed & Indexed Journal, Impact Factor: 4. 695, E- ISSN - 2349-6746, ISSN -2349-6738, Vol-1, Issue – 37, Page No 112-118.
This is a compilation of 5 presentations given at the FutureM conference in Boston on October 24, 2012. The speakers were: Beth Zonis of Eco Marketing, Lisa Lillelund of Mango Networks, Laura Koss of the FTC, Amy Cannon of Beyond Benign, and Mike Enberg of e-Stewards.
A Study on Customers Perception towards Green Marketing and Products with Spe...paperpublications3
Abstract: The paper aims to understanding the benefits of green products and its marketing in the present scenario. The motivation behind this study was the uncomfortable life situation of people day by day. The products like unhealthy foods, cosmetics, other needy things would lead to harmful health problems including life style diseases. Emerging trends in the industrialisation do not notice such things. Commonly industry does not keep the business ethics as whole. The relevance of green marketing comes in to the existence of such areas where the products are deal without any caution about the use of customers. This study focus on the present customers perception towards new trends known as green marketing and products. The main areas in this paper covered by the uses, importance and the preference of customers in connection with green products and it's services.
Winning Shelf Space: Private Labels or FMCG Brands?Aranca
Higher margins provided by the Private Labels in comparison to established FMCG brands have augured well for the growth of Private Labels. This Aranca whitepaper is an effort to delineate the emergence of Private Labels and its impact on branded products in the FMCG sector.
In the last decades the uncontrolled impact of industrial activities on the natural
environment has created critical ecological concerns. The aggravation of phenomena like
climate change, ozone depletion, over exploitation of natural resources, air pollution, and
toxic wastes are harming the sustainable development of the planet and of the economic
system. For marketers, environmentalism has become a criterion influencing customer
purchase behaviour. Environmentally responsible consumption Follows & Jobber (2000)
emanated from criticism that the marketing concept ignored the impact of individual
consumption upon the society as a whole. Terms like green marketing and green
customer have evolved and a lot of work is being done to understand the awareness levels
of the customer, their attitudes towards the green products and their willingness to accept
and pay a premium for the green products.
Every year people living on the earth throw away enough garbage to cover a huge part of
the world. Most of the waste ends up in landfills which are very costly and which may
have a major impact on the environment and on the health of the people living on this
planet. Saving the environment has become a big issue in recent times. The messages are
being promoted as REDUCE, RE-USE and RECYCLE. The latest is that we can shop our
way to a healthier planet. Over the years, it is told to us that cool cars would make us free
and diet soda would make us popular. But there is some things money and advertising
can’t buy, and a clean environment is one of them. The hard fact is that global warming,
deforestation and other earthly ills cannot be solved by switching brands. It takes
resources to manufacture and transport all products, even those made from recycled
content. More often, it is greener to follow the old dictum: reduce, reuse, and recycle.
Even if the phrase 3Rs has been heard a thousand times before, but with the "green" word
now co-opted in the sales of services, the three R's are a phrase and a principle worth
reviving.
This study focuses on consumers and consumer behaviour in relation to environmental
friendly products. It starts from the assumption that environmental problems are closely
related to individual consumer behaviour, and that individual behaviour is one of the
major causes for the existing environmental problems. Without substantial changes, in
the long term these consumption practices present a serious threat to the environment and
to society as a whole.
Intro to green marketing as it relates to green construction. Just the basics for folks who aren't familiar with "green" construction issues. There's still some of us left!
Article 1 A CONCEPTUAL STUDY ON GREEN MARKETING TOWARDS ORGANIC PRODUCTS Dr...Dr UMA K
Dr. UMA. K
Assistant Professor in Commerce
Reference: UMA K (2017) “A CONCEPTUAL STUDY ON GREEN MARKETING TOWARDS ORGANIC PRODUCTS”, (IJMSRR) International Journal of Management and Social Science Research Review, Peer Reviewed & Indexed Journal, Impact Factor: 4. 695, E- ISSN - 2349-6746, ISSN -2349-6738, Vol-1, Issue – 37, Page No 112-118.
This is a compilation of 5 presentations given at the FutureM conference in Boston on October 24, 2012. The speakers were: Beth Zonis of Eco Marketing, Lisa Lillelund of Mango Networks, Laura Koss of the FTC, Amy Cannon of Beyond Benign, and Mike Enberg of e-Stewards.
A Study on Customers Perception towards Green Marketing and Products with Spe...paperpublications3
Abstract: The paper aims to understanding the benefits of green products and its marketing in the present scenario. The motivation behind this study was the uncomfortable life situation of people day by day. The products like unhealthy foods, cosmetics, other needy things would lead to harmful health problems including life style diseases. Emerging trends in the industrialisation do not notice such things. Commonly industry does not keep the business ethics as whole. The relevance of green marketing comes in to the existence of such areas where the products are deal without any caution about the use of customers. This study focus on the present customers perception towards new trends known as green marketing and products. The main areas in this paper covered by the uses, importance and the preference of customers in connection with green products and it's services.
Winning Shelf Space: Private Labels or FMCG Brands?Aranca
Higher margins provided by the Private Labels in comparison to established FMCG brands have augured well for the growth of Private Labels. This Aranca whitepaper is an effort to delineate the emergence of Private Labels and its impact on branded products in the FMCG sector.
Winning shelf space private labels or fmcg brandsAranca
Consumer preference for Fast Moving Consumer Goods based on quality and affordability, in the high inflationary markets led to the emergence of private labels across geographies such as Europe, China, India, and the Americas.
Natural and Organic Foods and Beverages in the U.S., 4th EditionMarketResearch.com
An outline of the Natural and Organic Foods and Beverages in the U.S., 4th Edition report which examines sales and growth potential, identifying key issues and trends that will affect the marketplace through 2019. The report also analyzes and profiles major marketers and retailers, examines marketing and new product trends, and tabulates consumer attitudes and behaviors toward natural/organic foods and beverages and the corresponding retail shopping patterns. Numerous tables, charts, graphs, and illustrations highlight and reinforce key points.
Company Name Shampoo CompanyCourse ENTR 8000 SectionD.docxmccormicknadine86
Company Name: Shampoo Company
Course: ENTR 8000 Section
Date: February 18, 2019
Assignment #3B Market Assessment
14
Business Summary:
Shampoo Company is an innovative organic bar shampoo that is sustainable and has zero waste throughout its supply chain. It uses cornstarch packaging which will dissolve once submerged in water. The goal is to help conserve the present and future generations by eliminating the use of plastic containers.Section 1: Industry Description & Analysis
The main objective of shampoos is to eliminate dirt and oil without making the hair out of control or frizzy (Zion Market Research, 2019). According to the Zion Market Research, “the market is categorized by anti-bacterial shampoo, anti-dandruff shampoo, herbal shampoo, and care shampoos (Zion Market Research, 2019). Asia is the leading user of shampoo and this development is predicted to be consistent in the incoming years (Zion Market Research, 2019). North America and Europe is also considered the largest purchasers in the market due to the increase in purchasing power and the development in products (Zion Market Research, 2019).
The green industry bases its financial gain with accordance and concern in the environment (FranchiseHelp.com, 2018). In order to reduce waste and use of chemicals in the supply chain, as this industry acknowledges the significance of the natural capital (FranchiseHelp.com, 2018). A report from the year 2014 states that, 55% of customers agrees to pay more for products that are sustainably approved, and a research in 2013 says that 71% of consumers recognizes green products (FranchiseHelp.com, 2018).
Industry Size
The industry size of the shampoo market is growing, as it is concluded that the trends through product improvisation and problems regarding hair is predicted to support in this term as the Compound Annual Growth Rate (CAGR) is expanding at an average degree (PersistenceMarketResearch.com, 2017). A forecast formulated by the Persistence Market Research reports that, the shampoo market is estimated to be USD $13 Million in 2022 – this shows that fifty percent of the profit share of the sector is lost in 2017 (PersistenceMarketResearch.com, 2017).
Asia-Pacific has the largest share of consumers in the international shampoo segment – with 2,194 units of the products was consumed in 2017, with the CAGR amounting to 6.2% while South America accelerates quickly with its CAGR of 9.2% (MordorIntelligence.com, 2018). The global market is rising as the problems regarding hair like dandruff, irritation, falling hair, etc., and as the raise in the income per household, improved lifestyles, and the harmful environment are the common reasons for the boost in the market (Zion Market Research, 2019). Additionally, the growth rate is explained due to the currency rate during a 3.8% increase in the unit sales (MordorIntelligence.com, 2018). Financial Averages
Average marketing expenditure
Shampoo Company is a business to Consumer Co ...
A detailed study to analyze the business strategy of whole foods market incCharm Rammandala
The purpose of this study is to understand the business philosophy behind the Whole Foods Market Inc which is the largest natural and organic foods supermarket in USA. The study will look in to the business strategy of the company along with firm specific resources and capabilities. Further, study will evaluate the future challenges and opportunities for the company.
2011 Image Power Top Green Brands Survey India: Segmentation by PSBResearchpsbsrch123
The 2011 ImagePower Green Brands Survey tells us that greenness remains a major issue for consumers around the world, and that they expect green practices from the companies they do business with. There are huge opportunities in the Indian market for companies that establish their image with their green credentials early.
Upscale grocery store chain, Whole Foods Market, has launched a media agency review, according to sources.
In its last annual report the company stated that advertising expenses totaled nearly $90 million in its fiscal-year 2015. It’s estimated that the company spends about $65 million annually on media.
Previously, the Austin-based Whole Foods had worked with GSD&M (also based in Austin) for media. Two years ago, GSD&M was the media agency that launched the brand’s first national ad campaign. New York-based creative agency Partners & Spade was tapped to develop the creative approach.
In recent years, concern about the environment has been highlighted in many areas of life. People are trying to reduce their impact on environment. It has been seen that the people are shifting more towards eco-friendly product. Organizations and company have seen this change in consumer attitude and are trying to gain an edge in the competitive market by exploring the concept of Green marketing. In the modern era of globalization, it has become a challenge to keep the consumers in fold and even keep our environment safe. Most of the companies avoid environment aspect while achieving consumer folds. But if a company wants to sustain in market it has to keep in mind the importance of environment and its safety. In this research paper, main focus is on concept, need and importance of green marketing. Data has been collected from websites, books; journals etc. The paper describes the concept of green marketing, current scenario of green marketing in India and challenges in implementing green marketing concept.
Successful marketing strategies for green business works when these 5 straight forward principles are followed. Discover these principles and use them for your marketing campaign.
GREEN MARKETING - LAWS, ADVANTAGES, CHALLENGESANUGYA JAISWAL
Green marketing is that the marketing of products that are presumed to be environmentally safe.
Green marketing is the method of selling products and services which supports the environmental benefits. These products or services can be environmentally friendly in it or produced and packaged in an environmentally friendly way. Thus the green marketing is also known as Environmental Marketing.
Similar to Green Household Cleaning and Laundry Products (20)
Lottery is banned in various states in the US mainly due to its impacts on the society. The purchase of lottery can be addictive, hence impacting the livelihood of many. However, due to easier ROI, the demand for lottery has increased. Higher jackpot values have raised the demand for tickets with larger jackpot amount in state lotteries of the US. This lures casual players into the game as they buy the lottery tickets only when the prize is highly attractive. A large audience was attracted to the prize money of $100 million in 2013. However, due to the influence of jackpot fatigue, the lottery vendor's revenue flow is restricted as fewer people are buying lottery tickets, which is affecting the growth of the market in the country. With jackpot fatigue creeping in the US lottery market, prize amount as high as $300 million is expected to fetch more players.
Domestic Bedroom Furniture Market Report – UK 2016-2020 AnalysisMarketResearch.com
Domestic Bedroom Furniture Market Report 2016-2020, assesses the market for bedroom furniture, which has followed an interesting path in recent years, experiencing a period of volatility, which has included reasonable growth in 2014 followed by more modest performance in 2015. The report examines the various aspects driving change in the industry and assesses the likely future prospects for the sector through to 2020.
Fleet management (FM) is an ambiguous term used in reference to a wide range of solutions for different vehicle-related applications. Berg Insights definition of a fleet management solution is a vehicle-based system that incorporates data logging, satellite positioning and data communication to a backoffice application. The history of fleet management solutions goes back several decades. On-board vehicle computers first emerged in the 1980s and were soon connected to various satellite and terrestrial wireless networks. Today, mobile networks can provide ubiquitous online connectivity in many regions at a reasonable cost and mobile computing technology delivers very high performance, as well as excellent usability. All of these components combined enable the delivery of vehicle management, transport management, driver management and mobile workforce management applications linking vehicles and enterprise IT systems.
Cuba - Telecoms, Mobile, Broadband and Digital Media - Statistics and AnalysesMarketResearch.com
Normalisation of relations with the US lifts restrictions in telecom equipment importsCuba still has the lowest mobile phone and internet penetration rates in the region, and is also among the lowest for fixed-line teledensity. Fixed-line and mobile services remain a monopoly of the government-controlled Empresa de Telecomunicaciones de Cuba (ETESCA Cubacel).
Circulating Tumor Cell, Cell Free DNA, Exosome and Vesicle Cancer Diagnostic ...MarketResearch.com
A revolution in cancer diagnostics is occurring using in vitro blood testing to identify cancer DNA. GRAIL, a new company with impressive backing, has announced a single blood test to detect all cancers. The technology is moving faster than the market. New technology that definitively identifies disease conditions from blood samples is poised to replace expensive invasive surgical biopsy procedures. The market is still in its infancy but has outstanding growth potential. The impact on the health care industry is enormous. The report forecasts the market size out to 2020. In addition, the report looks at potential market sizes by country, by cancer and by the three different opportunities: detection, management and screening.
The Automotive industry is going through a phase of digitalization. Five years down the line, vehicles would be transformed into communication objects. 24*7 connectivity access is the need of the hour, as people wish to stay connected with the outer world even while travelling in their vehicles. This task of transforming a vehicle into a connectivity device is a crucial challenge faced by automobile manufacturers. Use of 3G and 4G internet services for providing connectivity in vehicles would help transform cars into smart portable devices. New hi-tech devices, smart phones, high-speed internet, various applications & open sources such as android systems have transformed the concept of connected vehicles.
In-Flight Wi-Fi is a revolutionary service that enables people to remain connected and updated with the latest activities all across the globe even while travelling above 3,000 meters in the air. The global in-flight Wi-Fi connectivity market is projected to register a substantial compound annual growth rate (CAGR) of 14.50% over the forecast period.The global in-flight Wi-Fi market is likely to be fuelled by increasing number of commercial aircrafts all over the world, which are anticipated to reach to 40,020 by 2032.
IoNT is a network of nanoscale devices, sensors, and machines integrated into everyday physical objects that are connected to the Internet for effective data communication. It improves operational efficiency by increasing the pace of communication over the existing infrastructure and enhances business productivity in any industrial setup. IoNT focuses on improving the process capabilities by expanding the data storage and computing capacity at the basic sensor level. The IoNT is embedded with nanotechnology allowing integration of nanoscale devices with the existing communication infrastructure and the Internet. It creates smart communication environments, such as smart homes, smart shopping, smart transportation, and smart healthcare. The IoNT can efficiently monitor and manage many interconnected nanoscale devices.
Customer Experience (CX) in Physician and HCP EngagementMarketResearch.com
Customer Experience Management: What are the essential ingredients for delivering a successful CX programme?
All in it together? There is a tendency for pharma to think in silos - how can this be challenged to deliver coherent company-wide customer communications?
Same goal, different needs: How can pharma meet the differing content and communication preferences of physicians and other healthcare professionals?
Something different: How will high levels of customer satisfaction differentiate your product in a crowded market place and encourage wider use?
Getting it wrong: Why do so many digital initiatives fail to engage physicians and HCPs?
Wider support: How can stakeholders work with pharma to create a mutually beneficial customer experience?
Global Open Loop Prepaid Cards Market Intelligence, Innovation, Strategy, and...MarketResearch.com
In the last few years, open loop prepaid cards have transformed the global payments landscape in more ways than ever imagined. Use of the card category has evolved from a tool promoting financial inclusion among the unbanked and underbanked population to a payment method delivering convenience and security to consumers across various segments. Consumers continue to demand greater functionality in their open loop prepaid cards which is resulting in innovations across the card category globally. This report discusses market drivers and innovations of major open loop prepaid card categories – general purpose reloadable cards, travel cards, payroll cards, government benefit cards, and gift cards.
Connected Sports and Fitness Apparel, Smart Footwear, Fashion Apparel, Baby and Pregnancy Monitors, Heart Rate Monitors, Headbands, Posture Monitors, 3D Trackers, Wrist Devices, Movement Sensors, and Wearable Patches: Market Analysis and Forecasts Smart clothing and body sensors can be considered the ultimate wearables, something that integrates into your life as a garment, footwear, or a sensor device that can track or measure a specific physiological or biometric attribute. Unlike fitness trackers, smart watches, or smart glasses, which have fairly well-defined form factors and use cases, smart clothing and body sensors are seeing a greater degree of experimentation and innovation in use cases. The applications for smart clothing and body sensors span multiple domains including sports, consumer, healthcare, public safety, industrial, and enterprise. The market for smart clothing and body sensors is developing rapidly, although the body sensors market is likely to be larger in the long run due to a wider variety of device types and application markets. Healthcare is expected to be one of the biggest drivers for body sensors, particularly connected wearable patches, but other key application markets will include consumer, sports, enterprise, and industrial. Tractica forecasts that total shipments of smart clothing will grow from 968,000 units in 2015 to 24.8 million units in 2021. Meanwhile, body sensor shipments are expected to increase from 2.7 million in 2015 to 68.0 million units annually by 2021.
Global Telecoms - The Big Picture 2016 and Key Industry StatisticsMarketResearch.com
This report provides a summary of key trends for the global telecoms sector as well as an overview of developments at a regional level. This valuable report also includes recent key statistics for the overall global telecoms industry as well as statistics for the mobile, mobile broadband, Internet, satellite and fixed broadband sectors. It also includes a ranking of the top telcos (2014) as well as global telecoms and mobile CAPEX and revenue.
Companies in this industry design and publish computer software. Major companies include US-based Activision Blizzard, Adobe Systems, IBM, Microsoft, Oracle, Salesforce.com, and Symantec, as well as Dassault Systemes (France), The Sage Group (UK), and SAP (Germany).Global revenue from sales of packaged software is about $430 billion per year, according to International Data Corporation. The US is the worlds top software-producing country in terms of revenue; other major producers include Germany, the UK, and Japan. Many US-based software companies outsource some of their production work to other countries due to the high cost of domestic labor.The US computer software industry involves about 9,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $170 billion.
Functional Foods: Key Trends by Product Categories and BenefitsMarketResearch.com
An overview of the Functional Foods: Key Trends by Product Categories and Benefits report. Within the vibrant U.S. functional food and beverage market, weight management and satiety, sports nutrition, and energy are areas showing exceptional activity, in part due to the growth of products and categories targeting breakfast and snacking occasions. As a result, important shifts in brand positioning, benefits and product claims are taking place.
An overview of the Human Capital Management Market by Solution report. Human Capital Management Market by Solution (Core HR, Workforce Management, Compensation Management, Performance Management, Recruiting, Learning Management, Employee Collaboration and Engagement), by Industry Verticals , & by Region - Global Forecast to 2019
Power Packaging Technology Trends and Market ExpectationsMarketResearch.com
An overview of Power Packaging Technology Trends and Market Expectations report. In this report you will find detailed descriptions of standard power module packaging designs. There are special focuses on each part: substrate, thermal interface materials, baseplate, encapsulation, die attach and interconnection. Both technological and marketing points of view are considered. Technological innovations are presented, and market metrics and forecasts are given for each part.
Weight Management: U.S. Consumer Mindsets by Packaged FactsMarketResearch.com
The upward trend in obesity that has vexed public health officials for decades may have leveled out and the healthy eating movement remains on the upswing. Still, nearly 100 million Americans are watching their diet to lose weight or to maintain their current weight. Successful weight management remains a tough and never-ending battle for many Americans trying to stay on a traditional diet plan. The majority of overweight Americans find that the very idea of a strict diet poses an obstacle to their weight loss desires. Most agree that they would like to lose weight but assert that they find it too hard to stick to a strict diet plan or eating strategy.
Moreover, dieters trying to stick to their current diet plan or eating strategy face challenges from all sides, especially from the temptation posed by foods they crave but aren’t supposed to eat regularly. As a result, a majority of those on a diet plan have been on it for less than nine months.
Against this background, Weight Management: U.S. Consumer Mindsets takes an in-depth look at the transformation that is now underway in the culture of weight management in America. Using data compiled by Packaged Facts National Online Consumer Survey, the report digs deeply into the mindsets of consumers immersed in managing their weight.
Coffee and Ready-to-Drink Coffee in the U.S.: Retail & Food Service, 8th Edit...MarketResearch.com
Make no mistake, coffee is big business: Packaged Facts forecasts that retail and foodservice sales of coffee will top $48 billion in 2014. Of this amount, we expect $11.2 billion (or 23%) to come from retail sales and $37 billion (or 77%) to come from sales at foodservice establishments.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
3. REPORT ABSTRACT
The market for green household cleaning products in the U.S grew at a blistering pace between 2007 and 2010,
cooled off, and actually declined from 2010 to 2014 at a compound annual growth rate (CAGR) of 2%. Packaged
Facts estimates total retail sales, including both household cleaners and laundry products, at $600 million in 2014.
The green market remains a niche, accounting for about 3% of the total household cleaner and laundry product
market.
Green Household Cleaning Products in the U.S., 3rd Edition details how growth of the market was driven higher
through 2010 by the entry of mainstream mass marketers with green brands such as Clorox Green Works
and a host of others. They were backed by heavy marketing support and initially achieved high levels of sales.
Established green marketers, such as Seventh Generation, Method and others, responded and drove the
market higher with new products, increased support, and expansion of distribution into more mass retail outlets.
The overall market began to slow down and then decline as the recession and difficult economy caused most
consumers to purchase less frequently and purchase products less expensive than the typically higher-priced
green versions. Sales of mass market brands, with the exception of Purex Natural Elements, began a rapid decline
that continued through 2014. Traditional green brands, such as Seventh Generation, performed well over the last
five years as their hard-core green consumer bases have generally remained loyal. However, gains by traditional
green brands haven’t been able to offset the declines by mass marketers, thus, the year over year market declines
between 2010 and 2014.
4. REPORT ABSTRACT
Packaged Facts believes green cleaning products will continue to struggle in the future and estimates the market
will grow in dollars at a CAGR of about 1% to 2019. Volume will likely continue to decline, with increasing prices
driving any dollar growth. Higher-priced traditional green brands like Seventh Generation, Method and Mrs. Meyers
will drive market growth, but there are only a few brands with enough critical mass to support a substantially larger
market. Hard-core green consumers will continue to buy green cleaning products from these and other green
leaders. Since these consumers represent a relatively small part of the population, the green market will likely
remain a niche for some time to come unless more consumers become regular green shoppers.
American consumers are increasingly “leaning green” and most want healthier, safer choices in their foods and
products they use in their homes. However, the failure and struggles of green products from mass marketers have
shown that the majority of American consumers don’t want to buy green cleaners on a regular basis if they are
more expensive or if effectiveness comes into question. On a positive note, Purex Natural Elements has done well,
although recent sales have declined, by successfully convincing mainstream consumers that a value brand can
be green. As Green Household Cleaning Products in the U.S., 3rd Edition notes, new private label green brands
from leading retailers may succeed in further attracting mainstream consumers. Walmart’s own brand, Great Value
Naturals, could have the biggest impact on the green cleaner market. Launched in late 2013, the all-natural line of
affordable cleaning, dish, and laundry products is an extension of Walmart’s hugely successful private label brand.
Time will tell if Walmart, the largest retailer by a wide margin, can succeed with affordable green cleaning products
when many major mass marketers could not.
5. SCOPE OF THE REPORT
This report presents a detailed, updated analysis of the U.S. market for “green” (natural, organic, or eco-friendly)
household cleaner and laundry products. The report outlines key issues and trends affecting the overall market
and analyzes all product segments. It also discusses major players and brands and analyzes their performance in
terms of sales and market share. Market size data are provided for 2010–2014 and projections for 2014–2019. All
retail channels that sell consumer cleaning products are covered and considered in arriving at overall market size
estimates, market trends and competitive analysis. Detailed sales data are provided for products tracked by IRI
sold through food, drug and mass merchandisers. Natural stores tracked by SPINS, Inc. are included in the more
detailed sales analysis.
Methodology
The information in this report was obtained from both primary and secondary research. Primary research included
proprietary Packaged Facts online consumer surveys as well as consultation with industry sources and on-site
examinations of the retail sector. Secondary research entailed gathering data from relevant trade, business and
government sources, as well as company promotional literature and annual reports. Our estimates of market size
and company performance are based on various sources including reported revenues of product manufacturers
and retailers; IRI, which tracks data in mass retail outlets; SPINSscan Natural data from SPINS, Inc., which tracks
sales in the natural supermarket and specialty gourmet supermarket channels; publications and other market
research sources. Our analysis of consumer trends relies on data from various sources including national online
consumer usage surveys conducted in February 2009, August 2012, and January 2015 by Packaged Facts,
and Simmons National Consumer Surveys for Summer 2010 through Summer 2014, from Experian Marketing
Services.
6. For the purpose of this report, green cleaning products are classified under two broad categories:
• Green Household Cleaner Products: segments include dish/dishwasher detergents, all-purpose cleaners, tub/
tile cleaners, toilet bowl cleaners, household cleaner cloths, glass cleaners, floor cleaners and furniture polish,
specialty cleaners/polish, rug/upholstery cleaners, drain cleaners, and oven/appliance cleaner/degreaser.
• Green Laundry Products: segments liquid laundry detergents, powder laundry detergents, fabric softener
sheets, fabric softener liquids, bleach, laundry prewash/additives, fine washable laundry detergents, and other
laundry detergents (packet/bar and includes pods.)
Green Cleaner Defined:
There is no specific definition of green cleaners and definitions can vary widely, which can significantly alter
the size and scope of the market. Many marketers may claim certain products within their portfolio are “green”
because they contain no processed chemicals such as phosphates. Other products may be based on citrus
oils, which imply they are green. For the purposes of this report, Packaged Facts has defined green cleaners as
products or brands that are specifically marketed as “green” (natural, organic, or eco-friendly), including mass-
marketer brands such as Clorox Green Works or eco-specific brands such as Seventh Generation.
CATEGORIES AND SEGMENTS
7. SAMPLE INSIGHTS & HIGHLIGHTS
• Retailers are promoting “green.” They recognize green products are attractive to many consumers and many
have added more green products on the shelves, created their own private label brands, and developed
environmental programs that impact consumers and suppliers.
• More than 40% of respondents in Packaged Facts January 2015 online consumer survey indicated they had
purchased or used any natural, organic, or eco-friendly green cleaner or laundry products in the previous 12
months.
• The green market remains a niche, accounting for about 3% of the total household cleaner and laundry product
retail dollar market. Penetration of green products is slightly higher for household cleaners, compared to
laundry products.
• Over 80% of green cleaning product sales come from supercenters and mass merchandisers, club stores, and
grocery stores/supermarkets including natural food stores. Walmart is the single largest seller of green cleaning
products as well as all cleaning products and most groceries.
• Product claims that are most relevant to consumers of green cleaners continue to be important in new
launches. Claims center on a few platforms including non-toxic, health/safety (the absence of bad things
and replacement with good or better things), effectiveness, natural, bio-degradable, sustainable, eco-friendly
packaging, and minimal packaging.
• A small number of companies control the U.S. green cleaning products market. Nine companies control over
90% of dollar sales of the total market in 2014.
• Looking ahead, higher-priced traditional green brands like Seventh Generation, Method and Mrs. Meyers will
drive market growth.
• Consumer skepticism, along with lack of standards for green products has led manufacturers to try to secure
as many third-party endorsements as possible. Transparency is also a key factor in reassuring consumers that
the products are what they claim to be, they work, and are safe.
8. SAMPLE INSIGHTS & HIGHLIGHTS
• Despite slow growth and increased competition, several companies marketing green cleaning products were
formed over the last couple of years. Low barriers to entry and an entrepreneurial tradition keep attracting new
companies into the market.
• Retailers have aggressively developed and marketed private label or store brand grocery products that include
a range of green or organic lines. While most retailers have their own brand or brand portfolio, far fewer
have their own brands of green cleaners. Major retailers do however continue to enter with their own brands.
Walmart’s Great Value Naturals is perhaps most interesting because of Walmart’s size, and the fact that the
line offers natural, effective cleaning products at affordable prices.
Care of Environment is Shared Responsibility
People generally feel they should be environmentally responsible and companies should help them be more
responsible. Data from Simmons summer 2010 through summer 2014 surveys shows that 70% of U.S. adults
feel they have a personal obligation to be environmentally responsible. Sixty percent believe companies should
help them in that goal. However, only 50% said they were more likely to purchase from a company that is
environmentally friendly.
9. Packaged Facts is a trusted provider of authoritative consumer market research. For over 50 years, our in-depth
research, expert analysis and personalized client support have helped business professionals make the right
strategic decisions.
Our reports are written by analysts with years of experience as professionals working in the industries that they
now cover. This experience and our time-intensive research methodology result in authoritative analysis that aids
the decision-making processes of our clients. Our reports continue to provide a broad, top-level overview of a
market and offer not only the raw data, but focus on interpretation of that data to make it more relevant and usable
by our clients.
From identifying the effects of emerging markets across major industries, to covering the trends in niche markets,
our reports are timely. Our editorial team tracks the trends that will shape these markets in the coming months,
and years. We provide the expert analysis our clients have come to rely on to make the right strategic decisions, at
the right time.
Packaged Facts is unrivaled in the level of client support that we provide to our clients. From assistance in
identifying the most relevant research, to post-sale question and answer support, our goal is to develop long-term
relationships that meet the ongoing needs of our clients.
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