Google Ads Campaign Analysis for Our Meal-kit Review BlogChenJI12
My final project for Digital Marketing Analytics course. We reviewed the performance of the Google Ads Paid Search campaign and analyzed how we can further improve and optimize it.
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
Google Ads Campaign Analysis for Our Meal-kit Review BlogChenJI12
My final project for Digital Marketing Analytics course. We reviewed the performance of the Google Ads Paid Search campaign and analyzed how we can further improve and optimize it.
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
This is a hypothetical case given by Harvard Business School about Brannigan Foods and the challenges it is currently facing.
In the end, a decision needs to be taken as to what should be the decision of the company.
The case can be found found online.
Actionable Cohort Analysis: How to use behavior-based cohorting to maximize e...Amplitude
Most companies aren’t going deep enough with their user data.
Conversion funnels, retention, and segmenting by install cohort help you identify where your users are getting stuck or leaving, but aren’t very helpful in telling you what you should do instead.
In this session from Opticon 2015, Spenser Skates, CEO and Co-founder of Amplitude, discusses how you can use behavior-based cohorting to maximize user engagement and retention. By grouping your users based on what actions they take, you'll discover how you can improve your product to drive growth.
As with Facebook’s famous ‘7 friends in 10 days’, learn how you can find the ‘magic moment’ to focus your product around.
Watch the video here: https://amplitude.wistia.com/medias/hdpnipul1l
Colgate-Palmolive Company: The Precision ToothbrushShantanu Pandey
This case has been designed by Harvard Business School. With the help of this presentation, an attempt has been made to study the case and answer the crucial questions that the case left unsolved.
This presentation is part of the Marketing Internship done under Prof. Sameer Mathur, IIM Lucknow.
A solution to the Brannigan Case Study on soups. This presentation outlines the strategy that Brannigan can follow in order to choose from the given four alternatives in the case
Omnichannel launch excellence in the never normalAcross Health
Like many other things, launch excellence will never be the same again post-C19… Ruud Kooi (SVP Global Accounts) and Luisa Schirm (Senior Consultant) will show you how an integrated customer-centric approach should be an essential ingredient of any launch – now, more than ever.
Key topics include:
· Omnichannel as the “booster shot” for post-C19 launches
· The Omnichannel Launch Excellence (O.L.E.) framework explained
· How to translate a global/regional customer-centric O.L.E blueprint into local strategy execution success?
Watch the recorded webinar and access the full deck here: https://bit.ly/3xOkuBs
A high-level overview of the marketing strategy steps involved when launching a new class or program to the non-traditional-student in higher education.
Metabical is claimed to be a safe and effective weight loss drug. The case study describe the analysis of marketing strategy used to introduce the drug in the market and also establish a viable positioning for the product.
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
This is a hypothetical case given by Harvard Business School about Brannigan Foods and the challenges it is currently facing.
In the end, a decision needs to be taken as to what should be the decision of the company.
The case can be found found online.
Actionable Cohort Analysis: How to use behavior-based cohorting to maximize e...Amplitude
Most companies aren’t going deep enough with their user data.
Conversion funnels, retention, and segmenting by install cohort help you identify where your users are getting stuck or leaving, but aren’t very helpful in telling you what you should do instead.
In this session from Opticon 2015, Spenser Skates, CEO and Co-founder of Amplitude, discusses how you can use behavior-based cohorting to maximize user engagement and retention. By grouping your users based on what actions they take, you'll discover how you can improve your product to drive growth.
As with Facebook’s famous ‘7 friends in 10 days’, learn how you can find the ‘magic moment’ to focus your product around.
Watch the video here: https://amplitude.wistia.com/medias/hdpnipul1l
Colgate-Palmolive Company: The Precision ToothbrushShantanu Pandey
This case has been designed by Harvard Business School. With the help of this presentation, an attempt has been made to study the case and answer the crucial questions that the case left unsolved.
This presentation is part of the Marketing Internship done under Prof. Sameer Mathur, IIM Lucknow.
A solution to the Brannigan Case Study on soups. This presentation outlines the strategy that Brannigan can follow in order to choose from the given four alternatives in the case
Omnichannel launch excellence in the never normalAcross Health
Like many other things, launch excellence will never be the same again post-C19… Ruud Kooi (SVP Global Accounts) and Luisa Schirm (Senior Consultant) will show you how an integrated customer-centric approach should be an essential ingredient of any launch – now, more than ever.
Key topics include:
· Omnichannel as the “booster shot” for post-C19 launches
· The Omnichannel Launch Excellence (O.L.E.) framework explained
· How to translate a global/regional customer-centric O.L.E blueprint into local strategy execution success?
Watch the recorded webinar and access the full deck here: https://bit.ly/3xOkuBs
A high-level overview of the marketing strategy steps involved when launching a new class or program to the non-traditional-student in higher education.
Metabical is claimed to be a safe and effective weight loss drug. The case study describe the analysis of marketing strategy used to introduce the drug in the market and also establish a viable positioning for the product.
green marketing definition, application, benefits,challenges of green marketing, examples of green marketing, green product features and characteristics. Evolution of green marketing, reasons for adopting green marketing, green marketing mix, advantages of green marketing, problems with application of green marketing. Key to successful green marketing, initiatives taken by various organization. reasons for adopting green marketing.
GREEN MARKETING - AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTSTanushree Bhowmick
This paper was presented in the Ist International Conference on Business & Information Management (ICBIM), 2012, organized by NIT, Durgapur. This is basically a research paper aiming to contribute towards the growing ecological concern that most marketers want to address these days. It also tries to unveil consumer behaviour towards the purchase and consumption of eco-friendly products.
GREEN MARKETING - LAWS, ADVANTAGES, CHALLENGESANUGYA JAISWAL
Green marketing is that the marketing of products that are presumed to be environmentally safe.
Green marketing is the method of selling products and services which supports the environmental benefits. These products or services can be environmentally friendly in it or produced and packaged in an environmentally friendly way. Thus the green marketing is also known as Environmental Marketing.
Emerging Trends Of Green Marketing In IndiaLatha setna
Green marketing is the marketing of products that are presumed to be environmentally safe. Green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. This concept has enabled for the re-marketing and packaging of existing products which already adhere to such guidelines. All the countries are taking necessary steps to implement the environmentally friendly products to save the earth. This research paper discusses how businesses have increased their rate of targeting green consumers, those who are concerned about the environment and allow it to affect their purchasing decisions. This paper also examines the present trends of green marketing in India, explores the challenges and opportunities businesses have with green marketing.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
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➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
3. Introduction
◦ Produces broad range of home cleaning and
personal care products
◦ Founded in 2000 by two partners: Eric Ryan a
designer and Adam Lowry a chemical engineer
◦ Key positioning: non-toxic, biodegradable,
inexpensive, not tested on animals, with attractive
packaging made from recycled plastic
◦ Tagline: People Against Dirty
◦ SMP Focus: largest part of business: home cleaning
products
4.
5. ◦ In seven years Method becomes a 100-person
international enterprise (source: Marin Magazine)
◦ Inc. magazine recently named Method "the seventh-
fastest growing private company in America.“
◦ The Method's 2006 revenue reached $55 million, up
about 80 % over the previous year. In industry 4 %
considered good growth. (source: Information Resources Inc.)
◦ The Method's annual turnover is $100m (source: Adam
Lowry, co-founder of Method)
◦ In 2007 Method launched in the UK.
6. OPPORTUNITY: Eco-friendly market is hot! Competitors still fragmented
RISKS: Rapid expansion of advertising and promotion may increase costs,
drive out profits, Some new products may not be winners!
EXISTING PRODUCT NEW PRODUCTS
EXISTING MARKETS Launch Innovative Expand product line to
(CUSTOMERS) retail: pop-up stores, include more personal
website sales, online care products
postings
NEW MARKETS Expand distribution of Limit revolutionary
(CUSTOMERS) all products products to one to two
nationwide to mass a year
market
7.
8. SOCIAL MOVEMENTS:
Green Consumer
Purchase behavior closely aligned with personal values
regarding outside environment.
Eco-Friendly
Increasing interest in non-toxic home products that do not
harm the environment – term is eco-friendly
Mass Luxury
Offers better quality at prices that are still low
Customer Education
consumers looking for more information in return for brand
loyalty
Youth demographic
emerging huge youth demographic entering 20s in next five
years
9. TECHNICAL:
Cleaners can now be made using oxygenated processes, natural
bacteria and enzymes
EVIRONMENTAL
Outdoor environment:
Cleaning product additives in soil and water
USGS found metabolites in 69% of streams and disinfectants in 66% of
streams
Indoor environment:
EPA study: concentration of pollutants inside 2 to 5 times higher than
outside
Mt. Sinai studies indicate high levels of dioxin and chemicals in all human
bodies in US.
10. ECONOMIC:
Natural biobased products now produced on large scale to
support green movement – reduces cost of ingredients
and are renewable
Rising cost of raw materials - especially petrochemical
products
11. POLITICAL:
Emphasis is on decreasing use of petroleum both as energy
and in products
Public demand for 3rd party certification of Green products:
Green Seal, Scientific Certification System (SCS), USGBC (LEED
for buildings)
Increasing likelihood of tax benefits for use or production of
green products
European Union restrictions on common cleaning chemicals:
parabens.
Hazardous Products Act: requires labeling of hazard or toxic
products w/ first aid information
12. Customers with green preference
lifestyle
Considers himself/herself to be a green
Is concerned primarily with indoor
consumer
pollution and personal/family health
Concern for the outdoor environment: Very concerned with the environment in
recycled packaging and organics general
ingredients are relevant but not more
important than price
Responds to design in packaging and
home environment
Prefers natural aroma to that of
chemical smell in the home
Is not looking for the absolute lowest
price
Is likely female
Is likely between ages of 25 and 50
Customer Segment One Customer Segment Two
13. Customer Type Motivation and Needs
Trial Willing to try, but tend to stick to
natural foods. Open to the idea of
doing more but it’s not a priority
Occasional Have integrated a few Green products
into their lives, usually consumables
Regular Take action to make Green a part of
their lives, yet remain primarily in the
food/beverage categories
Committed Dedicated to a Green lifestyle, for the
good of themselves as well as the
world around them. Using Green
products from all categories, including
household cleaners and laundry.
Customer Segment One = Trial, Occasional, Regular
Target segment for Method!
Customer Segment Two = Committed
14. Ranked in Order of Threat Level
1. Clorox Green Works
2. Seventh Generation
Experienced 40% growth annually since Method launch. Now
at $100 million (source: Mintel Research 06)
3. Simple Green
4. Earth-Friendly
5. Consumer trend to make non-toxic cleaners
in the home
15.
16. STRENGTHS WEAKNESSES
Brand known for high quality, Ordinary package design and
effective product odor
Breadth of product line Packaging not made of all
Lower price recycled material
Large Advertising/promo budget Low innovation in formula
Large distribution channel of Low trust as a green brand
24,000 stores*
Education
OPPORTUNITIES THREATS
20% increase in Eco-friendly/ Multiple competitors entering
green market Low barrier to entry
Home consumer product industry Established green brands moving
focused on green products into cleaning product category
Brand already known by large Downturn in economy
Emerging Millennium generation Difficult to promote Green brand
without damaging existing
*source: Mintel Research “chemical” brand image
17. Design:
Innovative recyclable packaging with attractive curvy colored
package
Technology:
Produce fruity smell products with regular natural materials
Mass Market Distribution Channel:
Achievement of economies of scale distribution while
keeping advantages of small-scale manufacturing operation
New Product Must Adhere to Core Competencies
Be visible in the home = value: design
Be used frequently = value: non-toxic
Be low to mid priced = value: available to mass market
18. STRENGTHS WEAKNESSES
Fast growth Not all products viewed as equally effective
Very popular herbal aroma Some products contain petroleum-based
Innovative package design ingredients
Recycled plastic packaging Lack of bulk sizes for product refills
Non-toxic for use on and around people and Still not widely recognized in mass consumer
pets market
Highly effective natural surfactants Low level of advertisement and promotion
Broad product line Inexperienced mgmt team
Strong distribution channel in areas w/large
target market segments
Low price for value
Strong brand loyalty
OPPORTUNITIES THREATS
High demand for products in current Growing number of competing products: low
distribution channels barrier to entry
Only 2-5% of cleaning products available are Global detergent co. moving into market
green Clorox GreenWorks popularity and large
Cleaning product market huge: 17.5 billion distribution channel
Products are popular and recognized by Price pressure by competitors
large emerging youth market Retailers closing due to soft economy
19.
20. Method Products
attractive to
Trial, Occasional
And Regular
consumers
These groups
together make
Up 77% of the
consumer
population
As interest in
natural
products
increases so will
Method’s target
market
Source: Mintel, Natural Products Marketplace Review
21. • Green cleaners
consumers are rising
exponentially during last 3
years
• Consumers are price
sensitive and normally they
showed to shift to non
green products when there
was more than 20% price
difference.
• Sales of natural
cleaning products rose by
23% between ‘06 and ’07.
Source: SPINS Market Research
22. Key Strength for Effective Growth Strategy
◦ Early deal with Target
◦ Have not focused on traditional Green product
channels: Specialty stores, Whole Foods, Catalogs
◦ Focus has been on where trial, regular, and
occasional consumers shop.
◦ Now expanded to Costco, Safeway and other
“mainstream” retailers
Consumers are eco-friendly, looking for value but still
have relatively high income
◦ Still primarily on the West Coast
23. External:
Green Products Market lacks uniform or trusted
certification or endorsement
Lack of label uniformity drive consumers to decide on
price
Still lack of access to green and/or eco-friendly
products for most consumers (especially in the mid-
west)
Consumer excitement over eco-friendly may dissolves
in the face of high prices (note 20% price increase
study SPINS research)
Internal
To date company has no experience with product
failure – could bet too much on a flop.
24. Aggressively expand distribution of core successful
cleaning product line to East Coast and Mid-West
• Create tailored bundle (not bulk) packaging for Warehouse stores
like Costco
Evaluate and drop any laggard products
Expand line of complementary personal care products
Limit introduction of revolutionary product
introductions to one a year
Step-up Creative Promotion
Colleges, mid-luxury green focus hotels, airlines
Pop-up store events
Website community: blogs, education and FAQ
Obtain 3rd party green certification
Don’t stop core competencies: product aesthetics,
design, distribution and value