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Unit G322 – Section B
          New Media Technologies
New Media Technologies
 The question for Section B of the January exam isn’t
    quite as predictable as it is for Section A.
   One of the areas that may crop up is New Media
    Technologies.
   So, the question could be:
   Discuss the impact of new technologies that have
    been introduced in recent years at the levels of
    production, distribution and exhibition.
   DON’T PANIC!
   We’re going to cover NMT today – you’ll know a lot
    of it already.
What are new media
   Old Media:       New Media:
   TV
   Radio
   Film/Cinema
   VHS
   Books
   Newpapers and
    magazines.
What are new media
 New Media technologies are digital – sound and
  image data is converted and stored as a binary
  code.
 Old media is analogue – sound and images are
  stored as they are.
 In itself, this is dull. It becomes interesting when
  we consider the differences between digital and
  analogue and the benefits that digital offers over
  analogue.
 Ultimately, we’re interested in how NMT are
  affecting the ways that AUDIENCES watch films
Digital VS Analogue
 1. Digital offers better quality image and sound.
 2. Digital is smaller so more data can be stored. This
  is because the process of converting the sound and
  images to binary involves compressing the info.
  Look at the size of a UMD!
 3. Digital offers audiences the chance to interact
  because we access certain parts of the digital code.
 4. Digital has led to convergence – i.e. technologies
  becoming combined.
   The Universal Media Disc (UMD) is an optical disc medium developed by Sony for use on their PlayStation Portable handheld
    gaming and multimedia platform. It can hold up to 1.8 gigabytes of data and is capable of housing video games, feature-length
    films, and music.
Digital VS Analogue
   REMEMBER THIS SLIDE!
   QUALITY.
   INTERACTIVITY.
   PROLIFERATION.
   CONVERGENCE.
   PORTABILITY AND FLEXIBILITY.
NMT and the Film Industry
 How has the film industry used NMT? Think
 about this in terms of Production, Distribution
 and Exhibition.
NMT and Production
CGI
Digital Film
Blue/green screen (chromakey)
Editing – digital software.
Digital 3d
NMT and Distribution
 Facebook and social networking sites to
    promote films.
   Synergy – simultaneous release such as PS3
    game and film.
   Youtube trailers.
   Websites.
   Ability to target specific demographics by using
    digital radio stations or channels with particular
    niche audiences.
NMT and exhibition – Digital
 At the end of 2009 the UK had the second
  highest number of digital screens in Europe with
  642 screens (behind France’s 959 digital
  screens). The UK had 449 screens capable of
  screening digital 3D features (70% of all digital
  screens).
 In 2006 there were 5 digital 3D screens in the
  UK. In 2008 there were 69.
 ‘Alternative content’ revenue is up from
  £200,000 in 2006 to £5 million in 2009.
NMT and exhibition
NMT and the Film Industry
 How do audiences use NMT to experience film?
NMT and our Case Studies
 How have Big Talk Pictures and Studio Canal
 utilised NMT with Attack the Block and Quantum
 of Solace?

 How has Pirates of the Caribean utilised NMT?
NMT and our Case Studies
 Make detailed reference to your case study
  material to enable you to answer the following
  question:
 Discuss the impact of new technologies that
  have been introduced in recent years at the
  levels of production, distribution and exhibition.

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Nmt quantum and attack 2011 exp

  • 1. Unit G322 – Section B New Media Technologies
  • 2. New Media Technologies  The question for Section B of the January exam isn’t quite as predictable as it is for Section A.  One of the areas that may crop up is New Media Technologies.  So, the question could be:  Discuss the impact of new technologies that have been introduced in recent years at the levels of production, distribution and exhibition.  DON’T PANIC!  We’re going to cover NMT today – you’ll know a lot of it already.
  • 3. What are new media  Old Media:  New Media:  TV  Radio  Film/Cinema  VHS  Books  Newpapers and magazines.
  • 4. What are new media  New Media technologies are digital – sound and image data is converted and stored as a binary code.  Old media is analogue – sound and images are stored as they are.  In itself, this is dull. It becomes interesting when we consider the differences between digital and analogue and the benefits that digital offers over analogue.  Ultimately, we’re interested in how NMT are affecting the ways that AUDIENCES watch films
  • 5. Digital VS Analogue  1. Digital offers better quality image and sound.  2. Digital is smaller so more data can be stored. This is because the process of converting the sound and images to binary involves compressing the info. Look at the size of a UMD!  3. Digital offers audiences the chance to interact because we access certain parts of the digital code.  4. Digital has led to convergence – i.e. technologies becoming combined.  The Universal Media Disc (UMD) is an optical disc medium developed by Sony for use on their PlayStation Portable handheld gaming and multimedia platform. It can hold up to 1.8 gigabytes of data and is capable of housing video games, feature-length films, and music.
  • 6. Digital VS Analogue  REMEMBER THIS SLIDE!  QUALITY.  INTERACTIVITY.  PROLIFERATION.  CONVERGENCE.  PORTABILITY AND FLEXIBILITY.
  • 7. NMT and the Film Industry  How has the film industry used NMT? Think about this in terms of Production, Distribution and Exhibition.
  • 8. NMT and Production CGI Digital Film Blue/green screen (chromakey) Editing – digital software. Digital 3d
  • 9. NMT and Distribution  Facebook and social networking sites to promote films.  Synergy – simultaneous release such as PS3 game and film.  Youtube trailers.  Websites.  Ability to target specific demographics by using digital radio stations or channels with particular niche audiences.
  • 10. NMT and exhibition – Digital  At the end of 2009 the UK had the second highest number of digital screens in Europe with 642 screens (behind France’s 959 digital screens). The UK had 449 screens capable of screening digital 3D features (70% of all digital screens).  In 2006 there were 5 digital 3D screens in the UK. In 2008 there were 69.  ‘Alternative content’ revenue is up from £200,000 in 2006 to £5 million in 2009.
  • 12. NMT and the Film Industry  How do audiences use NMT to experience film?
  • 13. NMT and our Case Studies  How have Big Talk Pictures and Studio Canal utilised NMT with Attack the Block and Quantum of Solace?  How has Pirates of the Caribean utilised NMT?
  • 14. NMT and our Case Studies  Make detailed reference to your case study material to enable you to answer the following question:  Discuss the impact of new technologies that have been introduced in recent years at the levels of production, distribution and exhibition.