The document provides details about the layout and design elements of the NME (New Musical Express) magazine. It analyzes the masthead, cover, contents page, and a double page article spread. Key connections between the sections include consistent use of color (red, black, white), large bold titles, and an edgy layout with columns rather than straight text alignment. The target audience is identified as trendy, educated music fans aged 17-30. Elements like celebrity images and event listings are used to attract this demographic.

2. Masthead
The masthead is on the top left
of the magazine it also takes up
half of the cover. The masthead
is on the left hand side so that it
can be easily seen on a shelf by
customers. The title NME is large
red writing with a thick, black
boarder, this therefore stands
out and shows that it is new and
‘out there’.
Front Cover
Header
The header includes the word ‘special’
this implies that it is unique and can only
be found in that magazine.
Flash
The flash is a bulletin used on the front
cover of the magazine showing what is
recent and present news relating to the
magazine and articles.
Main cover line
The main cover line is ‘Dizzee Rascal’
this implies that he is the main story
for the magazine in this issue, the font
is very large but sill does not obscure
from his face.
Main Image
The main image consists of Dizzee
Rascal, he has got an open body
language and is wearing very laid back
clothing, he is reaching out of the
magazine therefore pulling the audience
in. It is a large central image showing
that he is the main story and shows what
the magazine is about: fun and edge,
hence the graffiti background showing
the versatile edgy magazine genre.
Left Third
The left third on the NME magazine consists
of the main articles and information, however
it does not show many articles because the
image of Dizzee Rascal is so large alongside
his name and what he has said ‘I’m spreading
joy around the world, man!’ This enforces the
idea of a laid back and fun magazine.
Pull Quote
The pull quote is of Dizzee Rascal saying
‘I’m spreading joy around the world,
man!’ this shows a quote taken from
what he has said, it highlights the joy
and happy aspect to the magazine.
Footer
The footer at the bottom of the page consists of an on going
list using the addition sign therefore showing how much
more is including in the magazine.
Date/Barcode/Price
All of these three things on the
magazine are very small and at the
bottom of the magazine in the corner.
This suggests that they are not
important. The fact that the price is also
very small and at the bottom suggests
that it is not important and does not
need to be seen by the audience as they
will be more interested in what s in the
magazine not the price.

3. Audience
• Who is the target audience for the NME?
The target audience of NME is people aged 25, mainly males
from 17-30, the magazine usually targets well educated people
who are working or at university the audience is seen as trendy,
modern and sophisticated.
• How does the NME attract it’s audience?
NME attract their target audience by the use of well known
celebrities and artists, the latest advertisements of gigs,
concerts, festivals and competitions.

4. Band Index
The band index includes alto of
information and bands within it, this
shows that it is important and give
the magazine a serious flare. Also,
the list seems although it is endless,
therefore highlighting that the
magazine gives alto of information
and news.
Main Image
The main image on the contents
page gives an alternative indie
theme to the page/magazine, in the
background it shows a touring bus,
this links well to the editorial.
Drop Cap
A Drop Cap is used at the start of the
editorial on the magazine, it is four
lines deep and entices the audience in
to read the rest as it makes it look bold
and more interesting.
Copy/Editorial
The editorial on the contents page is very
informal and colloquial, this may pull the
reader in as it is quite chatty, it is also very
informative and links well to the image..
Contents Page
Masthead/Contents
The masthead on the contents page
include the magazine title and
keeps the colour scheme running
throughout, the word content is
white, big and bold making it stand
out from the page.
Contents/Headings/Subheadings
The headings are bold, big and white
this is a running theme linking to the
title of contents, the subheading are
smaller sowing less importance but
begin with red stand out bullet points
showing that they do have some
important is necessary.
Subscription Box
The subscription box is used for
the magazine to gain more custom
and make the brand more widely
recognised, it is on the right hand
side at the bottom meaning it is of
no importance. However it begins
in large, bold, bright yellow text
showing that it is urgent and
something the customer should do
urgently.

5. Image
The image on this double
page spread takes up a
whole page, again implying
that Dizzee Rascal is the
main part of this issue’s
magazine, he is wearing
jeans and a jacket, this is
still quite laid back but a bit
more intentional to fit the
genre, he is also looking
away at something this may
perhaps like to the editorial
as he looks quite afraid. The
setting/backdrop is of a
graffiti wall like on the front
cover this gives the image a
cool edge.
Double Page Spread
Drop Cap
The drop cap is the large
letter which starts the
editorial off, it is 6 lines
deep, this means it is very
large as compared to the
contents page whereby it
was only four lines deep.
This shows that this article
is more important. The
editorial is split into a 4 column structure, this
gives an edge to the magazine and article as it is
usually only three. It also shows that there is a lot
of information to be included.
By-line
The by-line shows
who the article is
written by and who
the pictures are
taken by, this is at
the top of the page
showing its
importance.
Title
The title is in very
large bold, black
font, is not in a
straight alignment
giving the article
some edge, the
title has a direct
link to the image.
Secondary Image
A secondary image is
used on the double
page spread to give
it some more colour
and make the article
more interesting, the
image may have a
link to the article.

6. Identify the elements that connect the 3 different
parts of the magazine.
The elements that connect the 3 different parts of the magazine are
things such as:
Colour
Font
Layout
Colour is used to tie the cover page, contents and double page spread
together because the same colours, red, black and white are a running
theme and are used throughout.
Font is used to connect the 3 different parts of the magazine, as the
titles are bold and large as well as standing out.
Layout is used to link the 3 parts of the magazine together as a straight
alignment isn’t used in all of the text, therefore creating a running
edge to the magazine.

7. House Style Used
• In the NME magazine a clear house style is used
throughout the magazine, with the use of the colour
scheme as the colours, red, black and white are used
and then some graffiti style colours are also used giving
the magazine its edge. The text used within the
columns is quite small throughout, but the titles within
the magazine are written using a very large and bold
text this shows what the most important parts of each
page are. Also, the images used have a house style as
they are quite big and funky. The drop cap used each
time is black and bold and takes up 4-6 lines.

8. Background History of NME
The NME was firstly published on the 7th March 1952, in the 1960’s the NME started to
become more popular and they frequently featured bands like The Beatles and The
Rolling Stones. NME also held a poll winners concert, it was an award ceremony that
featured the artist voted most popular by the readers of the magazine. In the early
1960’s the magazine’s sales had plummeted to 60,000. In 1995, one of NME’s most
famous paper’s cover’s included Blur and Oasis as they were battling it out in the
charts at that time. In 1998 the paper was no longer printed on paper, NME had now
moved on to tabloid size with full colour covers. In 2000 NME attempted to broaden
their coverage by using hip hop artists like, Jay-Z, Missy Elliot and R’n’B groups like
Destiny Child. In 2006 NME published an Irish version of the magazine. In 2008 NME
redesigned a feature of the magazine, this feature included a 7 inch Coldplay vinyl
single.