NME (New Musical Express) is a British music publication that focuses on alternative and punk rock genres. It was first published in 1952 as a newspaper and transitioned to a magazine format in the 1980s. The target audience is teens and young adults of both genders. The magazine covers include band photography with bold text and utilize a color scheme of red, black, and white throughout. Articles feature large images, varied fonts, and pull quotes to highlight portions of interviews.