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Uploaded byMichael Fleischner
NJLCA
This document discusses strategies for effective local SEO. It recommends optimizing a business's online presence across multiple platforms, including Google My Business, data aggregators, and social media. Regularly updating listings and claiming authoritative profiles is important to control search results and reputation. Both online and offline marketing should be used together to promote the business and drive traffic to the website. Monitoring reviews and reputation is also key to local SEO success.
NJLCA
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- 3. www.LocalMarketingMadeSimple.com What We’ll Cover •Why local? • Offline Marketing vs. Online Marketing • Google Results • Data Aggregators • Reputation Management • Wrap Up
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- 9. www.LocalMarketingMadeSimple.com No Matter WhatMarketing You Do, Reputation Matters…
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- 11. www.LocalMarketingMadeSimple.com • The 2017Edelman Trust Barometer shows that 64 percent of respondents trust online search engines the most when conducting research on a business. • Google controls 77.98% of desktop search traffic according to data from Net Market Share. • 91% of North American consumers read online reviews to learn about a business says the most recent BrightLocal Consumer Review survey. • 60% of respondents said that negative reviews made them not want to use a business. Those with mostly 1- or 2-star reviews fail to convert 86% of prospective customers. • 69% turn down work at companies with weak online reputation • Social media content strongly influences buyer decisions, According to Pew Research, 69% of adults now use at least one social media site,
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- 15. www.LocalMarketingMadeSimple.com Start with YourWebsite 3 Most Important Factors • Is it Mobile Responsive? • Is it Easy to Maintain? • Is it Search Engine Optimized? o Meta data o Responsive o Easy to navigate o Your address, phone, and contact info
- 16. www.LocalMarketingMadeSimple.com Local Optimization • Optimizearound local keywords • Optimize existing pages for local • Localize your content • List it using a Data Aggregator • Remember mobile users!!! • Get social to enhance listings • Monitor reviews
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- 18. www.LocalMarketingMadeSimple.com Add Local Pagesto Your Site
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- 22. www.LocalMarketingMadeSimple.com • It’s free.Yes, FREE. You MUST verify. • It serves as the ultimate business directory with pertinent business information accessible to customers instantly. • All of the information you list is clickable. Customers can click your phone number to call on their smartphones, or tap your website address to see your site. • The information looks great on any device, including smartphones. • Both local and online businesses can use it. • You can post pictures to your page. • You can access metrics to see how many people are looking for and finding your site. • It drives traffic to your website. • Customers can read and add reviews. • You have one centralized dashboard with access to Google+, Insights, Reviews, Hangouts and Google Analytics.
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- 26. www.LocalMarketingMadeSimple.com Some Cool SEOTools LizardLocal.com
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- 28. www.LocalMarketingMadeSimple.com Fixing Errors • NAPconsistency • Build out resources and expanded information • Re-submit content monthly to all mobile directories • Optimize digital assets • Update content when business changes • Add new directories when they come on board • Monitor and respond to reviews LizardLocal.com/scan
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- 32. www.LocalMarketingMadeSimple.com Social Engagement • Naturalsharing – Quality content – Targeted content – Content that only you can provide • Start with an Editorial Calendar – Key months/days related to your industry – Monthly topics • Pay for advertising – Facebook – Twitter sponsored post • Use data and insights to inform your strategy
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- 37. www.LocalMarketingMadeSimple.com Tips for Makingthe Fix • Develop extensive social media profiles – Linkedin, Facebook, Twitter, Google+ • Use a paid ad to control first search result • Build your own website – GoDaddy, Wix, Wordpress, Square • Model others in your niche – Yelp, City Search, etc. • Publish (article, blogs, interviews, etc.)
- 38. www.LocalMarketingMadeSimple.com Wrap Up • Consideronline and offline marketing to promote/grow your business • Understand Google search results • Localize your website • Verify and optimize your Google My Business Listing • Use a scan to evaluate your business across local and mobile search engines • Use a data aggregator to submit your business information across networks regularly • Evaluate your business reputation. Control what people see about you when searching online
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- 40. Local Marketing MadeSimple August 2017 Thank You! Want to get in touch? mfleischner@gmail.com 609.477.8677