The Future of SEO Reporting
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The document discusses the future of SEO reporting and outlines two main types of reports - those for clients which provide a high-level overview, and those for SEOs which contain more complex data and specifics. It notes that within 5 years, keyword tracking data may become more subjective as algorithms change, and specific keyword data could disappear, while on-page behavior metrics from tools like Google Analytics may improve. The future of SEO reporting focuses on metrics that answer key questions without relying solely on specific keyword rankings.
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The Future of SEO Reporting
- 1. The Future of SEO Reporting Dave Currier SEO Manager @ Vital Design
- 2. 2 Main Types of Reports Reports for Clients • Easy to understand • 10,000ft view Reports for SEO’s • Complex Data • Very specific
- 5. Link Reports
- 6. What Questions are we trying to answer?
- 7. Recap of Monthly Blog Posts
- 9. SEO’s Use Reports to Answer Different Questions
- 10. “The better the metrics, the higher the rank.”
- 11. Important Metrics to SEO’s • • • • • • • Keyword rank Page views Visits Conversions Micro-conversions CTR Bounce rate
- 12. Reporting Tools
- 13. (Not Provided)
- 14. (Not Provided)
- 15. How To Find Not Provided Data • Inferring keyword data from other search engines • Inferring data using custom GA filters • Estimating keyword traffic based on search volume
- 16. Adwords Data
- 17. So What is the future of SEO Reporting?
- 18. Within 5 Years • Algorithmic changes cause keyword tracking to be completely subjective • Specific keyword data is completely gone, and Adwords uses extremely broad keywords for reporting purposes. • On-page behavior metrics vastly improve – Google analytics integrates key features of paid alternatives.
- 19. Important Metrics to SEO’s
- 20. Questions?
Editor's Notes
- Talk about the present before the future.
- Its important to understand that the client doesn’t “see” improved bounce rate, page-stay, etc. They can see new CTA’s across the site, new pages we’ve built, more conversions, etc.
- This is data the client can understand. They have a noticeably higher amount of interactions with leads due to submissions, and its good to point this out.They correlate their success to your success.
- If clients use reports to understand what you’re doing to their site, what do SEO’s use reports for?
- We’re looking at metrics, most of the time page specific.
- So How do we get these metrics
- What do we use this data for? Just how important is it?
- A lot of people have come up with some neat ideas.
- Adwords gives some pretty specific keyword detailsYou should be using adwords to test keywords before investing in creating content and links to rank for a keyword.
- Predictions within the next 5 years… probably sooner.Keyword ranking software will need to be really sophisticated in order to be accurate
- User bahavior