1. Mungle is an Indian children's comic book and activity series targeting 4-8 year olds that is launching its first edition. 2. It will include a comic book, animated content on CDs, storybooks, coloring books, and puzzles. Prices will vary from Rs. 125-300 depending on the city tier. 3. The company plans to distribute Mungle widely across metropolitan, tier 2, and tier 3 cities in India and promote it through various above and below the line marketing strategies like TV, print, and school events.