Bivash Singh Mungle
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The document proposes a marketing and launch plan for Mungle, a new comic book brand targeting children ages 4-8. The plan includes distributing comic books and other products through retail outlets, mobile networks, online channels, and partnerships with schools. Promotional activities will use both above-the-line tactics like print ads and TV commercials as well as below-the-line events to create awareness and position Mungle as a fun, educational brand.
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Advertising is a form of communication used to persuade audiences to take action regarding products, services, or ideas. Advertising messages are typically paid for by sponsors and delivered through various media channels. The goal is usually to influence consumer behavior and drive sales, though political and ideological advertising also occur. Common forms of advertising include television, radio, newspapers/magazines, outdoor displays, direct mail, and digital/online channels like websites and text messages.
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Advertisements target children because they are easy to manipulate and build brand loyalty from a young age. The purpose is to attract children and make money by creating an impression that they need a product to feel good about themselves. Common advertising strategies used on children include using toys, celebrities, games, and cartoons to promote products in a fun way. While ads make children aware of new items, they can also encourage unhealthy consumption, teach demanding behavior, and negatively impact children's development if the messages and values promoted are not positive.
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Monika Singh Mungle
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2. It will include a comic book, animated content on CDs, storybooks, coloring books, and puzzles. Prices will vary from Rs. 125-300 depending on the city tier.
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3. The marketing plan involves television, print, radio, and online ads as well as promotions at schools and retailers through contests and brand partnerships.
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The document provides recommendations for promoting a new comic book called "Mungle" to children through television advertising and other marketing channels. It suggests:
1) Creating a brief but catchy television commercial featuring the main character Billoo to air on cartoon channels during mornings and afternoons on weekdays and throughout the day on weekends.
2) Using pop-up ads, program interstitials, and real-time talks featuring children discussing the comic to promote across multiple cartoon and kids' channels.
3) Conducting promotions in schools through posters, drawings competitions, free samples and accessories bearing the comic's characters to generate buzz among students.
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Bivash Singh Mungle
- 1. MUNGLE ( A Comic Book And Many More….) “Fun In The Lap of Nature” On- Ground Marketing And Launching Plan
- 13. Other product to increase brand awareness
- 14. T-shirts to be distributed among children