The document outlines a marketing strategy for a new brand of educational comics called Mungle aimed at Indian children ages 7-13. It identifies the target market and competitors. The brand positioning focuses on providing fun, educational entertainment with relatable Indian animal characters. A multi-pronged promotion strategy is proposed, blending advertising, public relations, online marketing, and experiential activities to build awareness and engagement with the target audience.

1. Your Guide for this Journey: Mohit Makkar Indian Business Academy THIS ROAD LEADS TO MUNGLE JUNGLE!!!! WE WELCOME YOU!!!!

2. Then meet me BILLO your FRIEND & let me take you to ride of the fun, excitement & entertainment.. THE MUNGLE

3. SO WHAT ARE YOU WAITING FOR! LETS DO JUNGLE MEIN MUNGLE!!

4. Presenting the comics 4 Gen–X of INDIA…THE MUNGLE Experience the edutainment & excitement the INDIAN WAY..

5. PRESENTING….

8. Physique Personality Customer’s Reflection Customer’s Self-projection Relationship Culture Fun loving, Entertaining, Educating & Cute Collectivism Kids Relate themselves as being the comic character & situation. Smart & Humorous comic, animated CD, activity book its characters Distinct, Friendly (amicable) & buddy MUNGLE IDENTITY PRISM

9. Key Concepts Steps Strategic Brand Management Target market Competitive frame of reference Points-of-parity and points-of-difference Core brand values Brand mantra Mixing and matching of brand elements Integrating brand marketing activities Identify and establish brand positioning and values Plan and implement brand marketing programs

14. FOR WHOM? WHY? AGAINST WHOM? WHEN? KIDS To create distinction among the clutters by nurturing the idea of Interactive , educataining as well as entertaining. Attacking the undesirable effects & saving the legacy & worth of comics./ benefits of reading without its inconveniences. Anytime!! Time is no limit. POSITIONING OF BRAND

15. A Complete Edu-Entertaining activity tool for your young

16. Something for every one

23. THANKS FOR VISITING US HOPE YOU ENJOYED YOUR TRIP HOPE TO SEE YOU AGAIN SOON….