1. MUNGLE PRESENTED BY: Beena Bhamawat PGPM 0709/031 Indian Business Academy Greater Noida

2. MARKETING MIX PRODUCT Mungle – A comic book as well as a tool/activity book pack ( Animated content in CD, Story book, and activity books like coloring book, puzzle book) available in regional languages PRICE Its prize will be Rs.99/ pack PLACE Across the country

6. 360 degree communication TELEVISION: - Promotion of the product and its characters on various cartoon channels like pogo, cartoon network etc.. - we can have characters like shaktimaan, spiderman etc who promote our product through TV ads WEBSITES: -We can use our characters in different online games

7. FILMS: We can put our ads in various animated films VIDEO GAMES: we can also make video games on our characters, which is very famous indoor games RADIO: We should make a jingle, which keeps on repeating on radio, which ultimately attract the attention of children ,and they start recognizing the product as the jingle runs on radio

8. PRINT: -Media covers children issues massively on occassions like- children’s day, polio day, education day - advertisements in childrens magzines - print ads in newspaper like times of india, hindustan times (comic section)

9. SEGMENTATION Target group: children between the age group of 4-8 yrs USP The theme of mungle comic, where a character named billoo run away from city to jungle and establish mobile network there (the theme is very different from the common stories available in mkts)

10. BRAND POSITIONING The brand positioned itself as “learn with fun” - Image about the product can be created by viral marketing - Showing the ads where children are really enjoying which consuming it

11. BRAND ASSOCIATIONS The brand “mungle” is associated with fun creativity naughtiness innovation group masti

12. DISTRIBUTION CHANNEL Direct marketing It can be done through the already existing mobile distribution network of phonethics Reliance Airtel Vodafone Idea cellular There exists the unique customer behaviour in respect to comic. customers sometimes use media for which fees is charged, such as comic cafes or comic magazines inorder to do some research before finally deciding to buy a comic book

13. Reliance is developing mobile games based on Devi , Snakewoman, Ramayana 3392 AD and Sadhu. We can also have such contracts for mungle characters ,which is a multiple and global modes of distribution - online and on the mobile. ONLINE : - Distribution can be done by ordering the product through website - promotion of the website and comic on different social sites like orkut, facebook etc..

14. -mungle can also show its ads on different online games websites SCHOOL NETWORKS: - mungle can have tie ups with different school to perform shows , contests, events

15. Thanks