I'm Karabo Mamabolo, a marketing strategist that focuses on creating memorable campaigns. Creating brands & digital campaigns across a variety of industries. Creating brand and digital campaigns for over 2 years in the FMCG industry and across a variety of other industries, I've learnt to connect B2B alongside B2C marketing goals for business as a in-house Junior Strategist &Freelancer.

1. Marketing
Strategist
KARABO MAMABOLO

2. PORTFOLIO
OUTLINE
My Story
My philosophy
2 favourite work
Brands worked on
Key Responsibility
Contact me
KARABO MAMABOLO

3. ABOUT ME
IM A MARKETING
STRATEGISTS WHO
FOCUSES ON
BRANDING &
CAMPAIGNS
Creating brand and digital campaigns for
over 2 years in the FMCG industry and
across a variety of other industries, I've
learnt to connect B2B alongside B2C
marketing goals for business as a in-
house Junior Strategist &Freelancer.
KARABO MAMABOLO

4. Marketing is a commitment,
not just a campaign.

5. THE GOOD CHOICE-
ITS ALL GOOD
CHALLANGE
How do we put First Choice on the map as a sustainable business that
operates under world-class processes, and delivers products of an
exceptionally high standard.
Karabo Mambolo
STRATEGY
Create a campaign that involves spreading goodness in a fun and
genuine way. The campagn is split into four parts, namely, TV
commercial, a social media campaign, digital advertising & in-store
marketing.

6. HOW GOOD IT BECAME

7. Karabo Mambolo
Create a campaign that involves spreading goodness in a
fun and genuine way. The campagn is split into four parts,
namely, TV commercial, a social media campaign, digital
advertising & in-store marketing.

8. Karabo Mambolo
By roasting the beans at a higher temperature, we achieve a stronger
taste that still maintains the richness and smoothness Ricoffy has come
to be known for. By taking consumers through an immersive
experience, we will educate them as to what the different roasting
process does to the coffee and what they can expect to taste as a
result.
FOR MOMENTS THAT
MAKE US STRONGER
TOGETHER
CHALLANGE
How do we create moments that make us stronger together?
STRATEGY

9. LAUNCH OF NEW NESCAFÉ RICOFFY
INTENSE TVC
We propose sponsoring a specific TV talk show (or hosting YouTube
debates) that deals with current, bold topics with strong inspirational
women. The product can also be on display throughout the
programme. Programme example: Real Talk, and WTF Tumi. These
shows will have the goal of creating those moments that make women
stronger together.
TVC ANIMATION- Animation
to be used as TVC as well as
squeeze backs during
strategically chosen TV
shows. These will playback
whenever an intense/coffee
moment arises on screen
DIGITAL SCREENS Animation
will be used in mall
foodcourts and screens in
Supers B.

11. OTHER BRANDS
WORKED ON

12. Educational
Background
BA: Strategic Corporate
& marketing
communication

13. Key responsibilities
Project lifecycle management
Develop a range of strategies from content and social, to digital and
communication strategies aligned to the client’s brand and centred on
achieving the client’s business objectives
Receive, interrogate, and interpret briefs
Gather research and interpret data findings into strategic insights; and
apply these into the strategic approach
Design, execute and oversee research projects and compile research
reports
Deliver strategies that are ultimately functional, actionable, and
implementable
Work closely with internal teams such as the social, creative, media,
data, and PR teams to gather strategic input from their area of
expertise, while also delivering strategic direction to these teams on an
ongoing basis
Provide strategic direction on a day-to-day basis to drive the client’s
business forward; working closely with the account management teams
to add value and grow client accounts strategically

14. Key responsibilities
Be involved in projects from inception to completion; ensuring projects
are aligned to the strategy and the client’s objectives and KPIs
Present strategies to client and internal teams
Maintain an ‘umbrella’ perspective; provide ongoing strategic support
and advice to clients, such as environmental or competitor shifts that
may impact on the strategy and instigate a change in strategic
direction
Provide and share strategic thought leadership and emerging trend
insights internally, to the business and externally, to clients
Provide strategic guidance and input on pitches and proposals
Be able to work with minimal supervision and deliver to deadline
Ability to conduct research and write thought pieces, blogs or articles

15. CONTACT ME
ADDRESS
28 Arkhon Street Summerstrand
EMAIL ADDRESS
karabo.mamab@gmail.com
PHONE NUMBER
(+27) 66 296 6527