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Advertsing Campaign Presentation

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Published in: Business, Technology, Design

Advertsing Campaign Presentation

  1. 6. S.W.O.T. Analysis
  2. 7. Target Market 18-24 year olds
  3. 9. College Tour
  4. 10. Ground Force
  5. 11. Ground Force
  6. 13. Giveaways
  7. 14. First-Down Line Sponsorship
  8. 15. Phase II
  9. 16. College Tour: 51 Colleges, 1.6 Million Students
  10. 17. Budget
  11. 18. Media Schedule Total Budget: $ 23,684,604 Includes $1 million for AIM revo Design
  12. 19. Online Advertising Budget: $3,511,000
  13. 20. TV Advertising Budget: $8,936,000
  14. 21. College Tour Budget: $10,237,604
  15. 23. Target Market Focused
  16. 25. TV Advertising
  17. 26. TV Advertising
  18. 27. TV Advertising
  19. 28. TV Advertising
  20. 29. TV Advertising
  21. 30. Google AdWords Instant Message: AIM revo Get Instant Messaging and the New AIM revo Tool Bar - FREE www.aim.com/revo
  22. 31. Online Advertising
  23. 32. Online Advertising
  24. 33. Online Advertising
  25. 34. Home Page Skins
  26. 35. Simply Social Campaign
  27. 36. Simply Social Campaign <ul><li>Product Enhancement </li></ul><ul><li>College Tour </li></ul><ul><li>TV and Online Ads </li></ul>
  28. 37. Projections <ul><li>744 million impressions </li></ul><ul><li>6% ROI = 44 million target market </li></ul><ul><li>15% use AIM revo </li></ul><ul><li>= 6.6 million new users </li></ul>

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