The document discusses several marketing campaigns that an agency worked on with Nintendo to promote various Nintendo products over multiple years, including the original Wii launch in 2006, Nintendo handheld systems like Game Boy and DS, Wii Fit in 2008, a promotional event for Pokémon Diamond and Pearl in Times Square in 2008, and the original Pokémon launch in the US in 1998. Key tactics included leveraging PR, word-of-mouth marketing, viral activities, media placements, events with games and activities, and partnerships. The campaigns successfully generated billions of media impressions and helped make the products successes.