The Super Mario Odyssey media campaign targeted both core and casual gamers. It promoted the game across social media platforms like YouTube, Twitter, and Facebook, reaching over 30 million followers. Television advertisements and a musical video featuring the game's music were also part of the multi-platform campaign. The campaign was a success, with the game boosting Nintendo Switch sales by 64% and outselling other popular titles. Positive reviews and continuing updates helped sustain interest in the game.