The Super Mario Odyssey advertisement campaign had three main goals: 1) To sell as many copies of the game as possible, 2) Increase sales of the Nintendo Switch console, and 3) Generate buzz about the game through word-of-mouth and social media. The campaign utilized all of Nintendo's major online platforms like Twitter, Facebook, and YouTube to promote the game. It also included TV advertisements and a musical video shown in New York City. The timing of the campaign built hype leading up to the game's launch event in New York, which was a success as sales exceeded other major titles. Updates and news stories continued promoting the game long after its release.