NovaAmber is a consulting firm founded in 2002 by Martha Young and Michael Jude that helps companies implement virtual business processes and compete effectively. The document discusses NovaAmber's name and logo which are inspired by a science fiction novel, outlines their expertise in areas like cloud computing, security, and social media, and lists the services they provide such as writing, consulting, and developing marketing strategies and materials for clients.

1. April, 2010

2. Agenda
 The Company
 Understanding NovaAmber’s Name
 The Logo’s Meaning
 The Art of Writing
 Books
 Articles
 Virtual Chief Marketing Officer
 Visual Marketing Map
 Partial Client List
 Contact Information
© 2010 NovaAmber, LLC All Rights Reserved

3. The Company
 Founded: February, 2002
 Original Founders: Martha L. Young and Dr. Michael Jude
 Industry analysts with over 45 years of collective experience
 Telephony
 Service Provider Models (MSPs, Cloud Computing, XaaS)
 Security, VPNs, Single Sign On (SSO), Federated Identity
 Social media
 Privately funded, profitable
 Goal: To demonstrate the viable application of virtual
businesses and virtual business processes
© 2010 NovaAmber, LLC All Rights Reserved

4. Understanding
NovaAmber’s Name
•NovaAmber stems from Roger Zelazny’s, The Great Book
of Amber, a work of science fiction
•Amber is a place, literally built upon a pattern, where
everything flows precisely as it should
•The further people move away from Amber and the
pattern, the more the Courts of Chaos ensue
An excellent analogy for business process flows and
inflection points!
•Nova = New
The new business model = Virtual business processes
(Known today as Cloud-based Computing)
© 2010 NovaAmber, LLC All Rights Reserved

5. The Logo’s Meaning
 The unicorn represents the ephemeral or virtual space
 In Zelazny’s book, to rebuild Amber eight unicorns
were necessary to come together
 The virtual business world is made up of:
• Customers • Social Media
• Applications • Web-based products & services
• Support • Security (identity & access)
• Collaboration • Future opportunities
Our expertise in cloud-based business processes enable a company to be
aggressively competitive, more visible in the market, and achieve its business
goals.
© 2010 NovaAmber, LLC All Rights Reserved

6. The Art of Writing
 Books
 Knowing the audience is
 Articles critical to effective written
 Whitepapers communication
 Research studies  We are able to bridge the
 Web content communication chasm
 Sales collateral between the C-suite and
 Market messaging
the technical staff
 Rich talent and skill suite
 Blogs and social media
across all business
communication mediums
© 2010 NovaAmber, LLC All Rights Reserved

7. Books April, 2008
A roadmap for building a business
in the cloud from its inception.
March, 2004 October, 2009
Defined how to begin IT and project mgt MUST be part
working in the cloud. of the firm’s business strategy.
• These books illustrate industry thought leadership.
• The concepts laid out in the books are years ahead of market adoption
trends.
• Our business expertise will help your firm define and lead its market.
© 2010 NovaAmber, LLC All Rights Reserved

8. Articles
 ColoradoBiz (Cobizmag.com)
 TechTarget
We have been communicating the
 InFormIT virtual, cloud, security, and identity
management business value
 ITWorld proposition all over the Web.
 NetworkWorld
 NoJitter.com
 Business Communications Review
 MicroTimes
 LanTimes
© 2010 NovaAmber, LLC All Rights Reserved

9. Virtual Chief
Marketing Officer
 Developed a one year marketing project plan, with
milestones and measurable metrics, for a 3rd party
telephony maintenance service provider
 Collaborated with internal team and web site
development firm to maximize existing content
 Started with the company’s logo, tagline, and brand
Email dated 2/2010 Hal Anderson, President &
CEO, “… we have added over $100K in MRR
to our pipeline just this week!
© 2010 NovaAmber, LLC All Rights Reserved

10. Visual Marketing Map
• Logo
Branding • Tagline
•Messaging
•Content
Web •Tools (e.g. Calculators)
Site •Call to Action
•SEO
•Blogs
•Facebook
Social
•Twitter
media
•Internal policy
development
•ID partner prospects
Channel
•Contract negotiation
Strategy
•Sales training content
•Conduct partner training
© 2010 NovaAmber, LLC All Rights Reserved

11. Partial Client List
These clients achieved
growth by executing cloud-
based / virtual business
process initiatives that fit
their business strategies.
© 2010 NovaAmber, LLC All Rights Reserved

12. Contact Information
(303) 642-0941
myoung@novaamber.com
Are you ready to compete to win in the fast-
paced, aggressive, 24/7, business world?
© 2010 NovaAmber, LLC All Rights Reserved