Maggi Egypt Digital Campaign
•Download as PPTX, PDF•
2 likes•1,452 views
The document describes a proposed digital campaign called "Maggi School of Happiness" that teaches people how to cook meals to make their families happy. The campaign consists of 3 semesters, each focusing on cooking for a different group (husband, kids, guests). Participants will learn recipes through videos and images posted weekly. At the end, there will be a contest where participants take photos of their happy families eating the cooked meals and fans vote on the best photos. Winners will be celebrated at an event. Additional engagement will be driven around the TVC through online discussions and contests.
Report
Share
Report
Share
Recommended
Gain attention 5 day list building challenge - Day 4
The document discusses an email autoresponder and 5-day challenge for a lead magnet. It promotes a time management solution for busy small business owners struggling to get things done. The solution claims to help users stop stressing, gain freedom and happiness, and add hours back to their life. It also mentions creating landing pages, lead pages, and nurturing relationships with users through social media posting and a nurturing email sequence.
Nescafe Egypt Digital Campaign
Nescafe Egypt Digital Campaign
By: Mohamed Oweda
Marketing, Digital Campaigns, Creative Writing, Digital Advertising
Awesome Digital Campaign Case Study 2014
This document summarizes several digital marketing campaigns from 2014 that were award winners or nominees at Cannes Lions. It discusses how the campaigns effectively used emotions to engage audiences. Some of the highlighted campaigns utilized techniques like Google autocomplete to deliver messages, interactive videos to raise product awareness, and social media to promote brands. The document concludes by listing additional award-winning examples and emphasizing the importance of using data, adapting new technologies, strong storytelling, integrated approaches, and marketing marketing efforts.
Burger King Digital Campaign Proposal
Burger King is proposing a digital campaign to increase brand awareness, drive trial, and boost store traffic in Vietnam. The proposal includes the following key elements:
[1] A "Eat Like a King" photo contest on social media where fans can take photos enjoying Burger King in different ways and win weekly free burgers.
[2] A viral video clip promoting the contest and emphasizing that enjoying Burger King can be done in any way.
[3] Integrated online and offline activities such as contests, promotions, and a loyalty program to further engage customers and link online efforts to in-store sales.
The campaign aims to position Burger King as offering an American standard bur
Starbucks Digital Marketing Campaign
Starbucks aims to promote its healthy food and drink options to reach a new demographic of healthy eaters. The proposed digital marketing strategy has three components: social media marketing on platforms like Facebook and Twitter, internet marketing through Google AdWords and Facebook ads, and a mobile app and text message program. The year-long campaign aims to position Starbucks as a healthy establishment and will measure success through engagement metrics and coupon redemption rates with a total budget of $1,775,000.
Zeego Digital Campaign
Zeego Digital Campaign
By: Mohamed Oweda
Marketing, Digital Campaigns, Creative Writing, Digital Advertising
Egyptian Cure Bank Digital Campaign
Egyptian Cure Bank Digital Campaign
By: Mohamed Oweda
Marketing, Digital Campaigns, Creative Writing, Digital Advertising
SooraBook.Com Digital Strategy
The document outlines a 3-phase digital marketing strategy for a company called Soora Book. The phases are:
1) Launching Phase: Introduce the Soora Book business idea using videos, content on emotions of fear of losing photos and happiness of printed books.
2) Awareness Phase: Build recognition of customer needs for the product using videos and content on occasions and interface details.
3) Sustainability Phase: Retain customers through promotions, offers and loyalty programs while providing advanced tutorials.
The strategy involves tracking audience journey and conversion rate improvement over time through targeted activations based on analyzed customer data and interests.
Recommended
Gain attention 5 day list building challenge - Day 4
The document discusses an email autoresponder and 5-day challenge for a lead magnet. It promotes a time management solution for busy small business owners struggling to get things done. The solution claims to help users stop stressing, gain freedom and happiness, and add hours back to their life. It also mentions creating landing pages, lead pages, and nurturing relationships with users through social media posting and a nurturing email sequence.
Nescafe Egypt Digital Campaign
Nescafe Egypt Digital Campaign
By: Mohamed Oweda
Marketing, Digital Campaigns, Creative Writing, Digital Advertising
Awesome Digital Campaign Case Study 2014
This document summarizes several digital marketing campaigns from 2014 that were award winners or nominees at Cannes Lions. It discusses how the campaigns effectively used emotions to engage audiences. Some of the highlighted campaigns utilized techniques like Google autocomplete to deliver messages, interactive videos to raise product awareness, and social media to promote brands. The document concludes by listing additional award-winning examples and emphasizing the importance of using data, adapting new technologies, strong storytelling, integrated approaches, and marketing marketing efforts.
Burger King Digital Campaign Proposal
Burger King is proposing a digital campaign to increase brand awareness, drive trial, and boost store traffic in Vietnam. The proposal includes the following key elements:
[1] A "Eat Like a King" photo contest on social media where fans can take photos enjoying Burger King in different ways and win weekly free burgers.
[2] A viral video clip promoting the contest and emphasizing that enjoying Burger King can be done in any way.
[3] Integrated online and offline activities such as contests, promotions, and a loyalty program to further engage customers and link online efforts to in-store sales.
The campaign aims to position Burger King as offering an American standard bur
Starbucks Digital Marketing Campaign
Starbucks aims to promote its healthy food and drink options to reach a new demographic of healthy eaters. The proposed digital marketing strategy has three components: social media marketing on platforms like Facebook and Twitter, internet marketing through Google AdWords and Facebook ads, and a mobile app and text message program. The year-long campaign aims to position Starbucks as a healthy establishment and will measure success through engagement metrics and coupon redemption rates with a total budget of $1,775,000.
Zeego Digital Campaign
Zeego Digital Campaign
By: Mohamed Oweda
Marketing, Digital Campaigns, Creative Writing, Digital Advertising
Egyptian Cure Bank Digital Campaign
Egyptian Cure Bank Digital Campaign
By: Mohamed Oweda
Marketing, Digital Campaigns, Creative Writing, Digital Advertising
SooraBook.Com Digital Strategy
The document outlines a 3-phase digital marketing strategy for a company called Soora Book. The phases are:
1) Launching Phase: Introduce the Soora Book business idea using videos, content on emotions of fear of losing photos and happiness of printed books.
2) Awareness Phase: Build recognition of customer needs for the product using videos and content on occasions and interface details.
3) Sustainability Phase: Retain customers through promotions, offers and loyalty programs while providing advanced tutorials.
The strategy involves tracking audience journey and conversion rate improvement over time through targeted activations based on analyzed customer data and interests.
Social Media News Week #04 by @OmnicomSocial
Vous trouverez ci-joint la 4ème édition de la Social Media News Week de l’Omnicom Media Social Club* avec au programme cette semaine toutes les news du web social qui ont fait l’actualité :
Du Social Media avec :
- Pinterest et sa nouvelle fonction « recherche guidée »
- Les raisons pour lesquelles une image devient populaire
- Les Facebook Studio Awards
- Un zoom sur les usages Social Media incontournables
- La conférence F8 de Facebook
De la Social TV avec :
- Visa, le partenaire second écran de TF1 lors du Mondial
- Le lancement du TV Ad Targeting de Twitter en France
- Un exemple de publicité interactive avec Direct TV
Et un peu de digital au global avec :
- Le point sur le ralentissement de la croissance des ventes de tablettes
- L’infographie « data never sleeps 2.0 », qui mesure la data générée toutes les 60 secondes
- Un focus sur l’augmentation du temps passé à regarder des vidéos sur tablette et smartphone
Bonne lecture à tous !
Campaign Digital Experiences Your Visitors Will Love
In the digital world, first impressions matter. Whether it's a PPC ad, display banner, email or QR code that prompts someone to click on your offer, the page where that person lands after the click has enormous potential to influence the way they feel about you. Getting visitors to fall in love isn't something that just any web page can do!
Learn how digital campaign experiences can:
- Make right introductions & leave lasting brand impressions
- Drive engagement & quality interaction
- Convert more visitors to leads & sales
- Make your visitors fall in love with your brand.
Garry howell aet560_wk6_amazon_communication_plan
This document outlines an organizational change communication plan for Amazon to change its employee evaluation system. It discusses communicating the objectives of the change to mid-level managers and employees. Communication methods will include face-to-face meetings, video calls, emails and an FAQ page. Feedback will be gathered through quarterly surveys and direct feedback to shape messaging over the two-year plan. The goal is for employees to understand and be satisfied with the new system.
Young Lions 2016_Bagus & Ines_Finalist
Tubagus Haikal Yusuf & Nesya Lestari Rachmawati propose a plan to raise concern about plastic bag consumption in Indonesia. They will create a fake advertisement listing national landmarks for sale due to damage from plastic waste, and post it on an online marketplace. When people click to "purchase" the landmarks, they will actually be donating to a fund for educating youth about reducing plastic bag use. The goal is to leverage Indonesians' sensitivity about national pride and assets to encourage real action on the plastic issue.
Dove leave on - Integrated Communications Plan
Dove wants to launch a new leave-on hair serum spray product in Vietnam. The document outlines an integrated communications plan to introduce the product and promote self-esteem and confidence among Vietnamese women. The plan has three phases and utilizes viral video clips, a community page, digital channels, public relations articles, a television commercial, and activations like events and contests to convey the message of unleashing one's real self. The goal is to boost self-esteem by sharing stories of confident women who care about their families and appearance.
Club Mahindra111
The document provides an overview of Club Mahindra and the tourism industry in India. It discusses what tourism is and major players in the industry. It then details Club Mahindra's profile, history, hotels, products/services, financial status, achievements, facts, competitors, marketing strategy, and SWOT analysis. The presentation aims to inform the audience about Club Mahindra and the tourism sector in about 20 minutes.
Samsung’s Communication Plan
The document outlines Samsung's communication plan in response to issues with batteries in its Galaxy Note 7 smartphones. The plan has four phases: preapproval, developing need for change, midstream management, and confirming change. It will use various technologies like email, video conferencing, and social media to communicate the plan. Effectiveness will be measured using Kirkpatrick's model across four levels: reaction, learning, behavior, and results. The plan aims to address negative responses to change, provide transparency on benefits, and use feedback to monitor and adjust the plan. Its goal is to foster consensus around a new vision and lead organizational recovery and revitalization.
Integrated Marketing Communications Plan - Game of Thrones
An Integrated Marketing Communications Plan for Game of Thrones in the Greater Toronto Area. Created as part of a Marketing Management course project.
Cannes Lions 2015: The truly useful trends
Matt Bell, Head of Digital Strategy at MEC UK, gathers inspiration from outside the big 'hero' wins of Cannes Lions and asks marketers and agencies some key questions that are raised by the trends….
Sunsilk Activation Case Study
Tuy nội dung đã cũ (từ 2006), case study này của Sunsilk vẫn là một mẫu chuẩn về quy trình planning, lên kế hoạch thực hiện một chương trình kích hoạt thương hiệu (activation).
Từ sơ lược background, vấn đề & mục tiêu của nhãn hàng, đến khám phá insight (sự thật ngầm hiểu), để từ đó đưa ra activation concept và kế hoạch 4-bước kích hoạt thương hiệu: pre-launch (trước khi tung), invitation (giới thiệu / mời gọi), experience (trải nghiệm), amplification (lan toả), tất cả đều rất chuẩn mực, chuyên nghiệp và sáng tạo theo đúng phong cách Unilever.
Một slides đáng để các marketers và brand builders học hỏi.
Flip kart - Digital Marketing Presentation
This document summarizes key information about Flipkart, an Indian e-commerce company. It outlines Flipkart's goals of accessibility and affordability. It discusses Flipkart's large product selection across categories and its rapid revenue growth. The document also summarizes Flipkart's main competitors and describes its digital marketing and channel strategies, including its use of social media, blogs, and affiliate programs. High-level analytics on Flipkart's social media mentions are also presented.
Cannes Cyber Lions 2011 — Winners and Trends
Cannes Cyber Lions Winners and Trends 2011 presented at the Best Internet Conference 2011 in Tallinn Estonia by Cannes Cyber Lions jurymember and Creative Director Jakob Kahlen of Hello Monday.
Fundamentals of Facebook Advertising
Instructor: Noah Freeman
As a digital marketer, its essential to have a knowledge of all the available advertising channels to choose from. Among the plethora of services currently out there, Facebook has risen as a force to be reckoned with.
With over 1 billion users, it's vast knowledge of its users' personal details and interests, and its ability to highly target ads to specific groups, Facebook makes an attractive option for any company. Noah will teach you all you need to know in order to make the most out of your Facebook advertising strategy.
What You'll Learn
Types of Facebook ad offerings
How to target your ad
Using page promotion and boosted posts
The elements of a great ad
maggi noodles
This marketing plan analyzes Maggi Noodles' current marketing mix in India. It studies the popularity of two new healthy variants - Vegetable Atta and Dal Atta Noodles. The plan makes suggestions for introducing a new "Cup O Maggi" brand in the cup noodles segment. Various tools like surveys and secondary research were used. Nestle India leads the instant noodles market in India with Maggi having a 79.3% market share. The plan evaluates introducing improvements to the Dal Atta variant and a new Cup O Maggi product along with packaging changes to further market share.
Digital campaign Fashion Retail
The document outlines Twenty4Modelhunt's digital campaign to find new models through social media. It will use the hashtag #twenty4modelhunt on Instagram to have individuals and groups submit photos and videos explaining why they should be the face of the winter campaign. The campaign aims to increase engagement, followers, brand awareness and website traffic. Shortlisted candidates will participate in a ramp walk for judges/influencers to select the final three artists for a digital video series. The campaign will use online ads, influencer marketing, in-store promotions and outdoor media from January to February.
IMC plan for vodafone
This document outlines the integrated marketing communications plan of Vodafone over several years. It details various campaigns including the "Wherever you go our network follows" Hutch campaign personified by a pug, the rebranding to Vodafone with the tagline "Change is good", and the introduction of Zoozoo as a brand mascot. It discusses the use of TV, print, outdoor, internet and sponsorships across these campaigns. Key campaigns highlighted include the "3G Superman" launch and "Vodafone Delights" offering exclusive deals. Results showed strong awareness, video views and social media followers. Sponsorships included events like Big Boss and Formula 1 races. The conclusion emphasizes Vodafone
Facebook ads ppt
This document discusses how to create Facebook ads and provides information about different types of Facebook ads. It explains page ads, website ads, event ads, sponsored stories, video ads, application ads, comment ads, polling ads, gift ads, and hybrid engagement ads. It also discusses Facebook advertising terminology like reach, engaged users, and organic, paid, and viral reach. Finally, it lists top job posting websites in the US, UK, Canada, and India.
Nestle Maggi
The document discusses strategies undertaken by Nestle India Ltd. (NIL) to establish and sustain the Maggi brand in India. It describes how NIL initially targeted working women but later shifted focus to children and mothers through marketing Maggi as a convenient and fun product. NIL repositioned Maggi as a healthy product by launching whole wheat and pulse variants. The document also examines brand extensions and NIL's efforts to maintain Maggi's popularity through various promotional campaigns.
Marketing project maggi
The document provides an overview of the FMCG industry, Nestle company, and Maggi noodles. It discusses that the FMCG industry deals with consumer packaged goods that are regularly consumed. Nestle is the world's largest food and beverage company, originating in Switzerland in 1866. Maggi noodles were first created in Switzerland in the 1880s as an instant food and were launched in India in 1983 by Nestle, becoming synonymous with instant noodles.
Nike, inc & IMC
Nike is a major American multinational corporation that designs, develops, manufactures, and sells footwear, apparel, equipment, accessories, and services. Its mission is to bring inspiration and innovation to every athlete in the world. It has a market capitalization of $68 billion and was founded in 1964. Some of its notable marketing campaigns include "Make It Count", "Find Your Greatness", and it endorses major athletes like LeBron James and Cristiano Ronaldo. Nike uses integrated marketing communications to achieve consistency across its brand elements and integration across different contact points with customers. It collects customer data through initiatives like Nike+ to drive its corporate strategy and marketing campaigns.
Tupperware Petite Blossom Campaign
The document outlines a digital activation strategy for launching a new product called Petite Blossom Collection. The strategy includes creating an online activity called "Our Blossom Story" that invites people to share stories about family members who rarely attend daily meals in order to win prizes. A microsite will be created to host video content, submission forms, and articles. Social media will be used to promote the activity and generate engagement. Forums, media partnerships, influencers and buzzers will also be leveraged to spread awareness of the new product launch and activity.
Maggi..pptx
This is presentation regarding the Nestle owned brand maggi . This includes company history, brand portfolios, marketing strategy,downfall and market regain strategy and customer emotional relationship with Maggi
More Related Content
Viewers also liked
Social Media News Week #04 by @OmnicomSocial
Vous trouverez ci-joint la 4ème édition de la Social Media News Week de l’Omnicom Media Social Club* avec au programme cette semaine toutes les news du web social qui ont fait l’actualité :
Du Social Media avec :
- Pinterest et sa nouvelle fonction « recherche guidée »
- Les raisons pour lesquelles une image devient populaire
- Les Facebook Studio Awards
- Un zoom sur les usages Social Media incontournables
- La conférence F8 de Facebook
De la Social TV avec :
- Visa, le partenaire second écran de TF1 lors du Mondial
- Le lancement du TV Ad Targeting de Twitter en France
- Un exemple de publicité interactive avec Direct TV
Et un peu de digital au global avec :
- Le point sur le ralentissement de la croissance des ventes de tablettes
- L’infographie « data never sleeps 2.0 », qui mesure la data générée toutes les 60 secondes
- Un focus sur l’augmentation du temps passé à regarder des vidéos sur tablette et smartphone
Bonne lecture à tous !
Campaign Digital Experiences Your Visitors Will Love
In the digital world, first impressions matter. Whether it's a PPC ad, display banner, email or QR code that prompts someone to click on your offer, the page where that person lands after the click has enormous potential to influence the way they feel about you. Getting visitors to fall in love isn't something that just any web page can do!
Learn how digital campaign experiences can:
- Make right introductions & leave lasting brand impressions
- Drive engagement & quality interaction
- Convert more visitors to leads & sales
- Make your visitors fall in love with your brand.
Garry howell aet560_wk6_amazon_communication_plan
This document outlines an organizational change communication plan for Amazon to change its employee evaluation system. It discusses communicating the objectives of the change to mid-level managers and employees. Communication methods will include face-to-face meetings, video calls, emails and an FAQ page. Feedback will be gathered through quarterly surveys and direct feedback to shape messaging over the two-year plan. The goal is for employees to understand and be satisfied with the new system.
Young Lions 2016_Bagus & Ines_Finalist
Tubagus Haikal Yusuf & Nesya Lestari Rachmawati propose a plan to raise concern about plastic bag consumption in Indonesia. They will create a fake advertisement listing national landmarks for sale due to damage from plastic waste, and post it on an online marketplace. When people click to "purchase" the landmarks, they will actually be donating to a fund for educating youth about reducing plastic bag use. The goal is to leverage Indonesians' sensitivity about national pride and assets to encourage real action on the plastic issue.
Dove leave on - Integrated Communications Plan
Dove wants to launch a new leave-on hair serum spray product in Vietnam. The document outlines an integrated communications plan to introduce the product and promote self-esteem and confidence among Vietnamese women. The plan has three phases and utilizes viral video clips, a community page, digital channels, public relations articles, a television commercial, and activations like events and contests to convey the message of unleashing one's real self. The goal is to boost self-esteem by sharing stories of confident women who care about their families and appearance.
Club Mahindra111
The document provides an overview of Club Mahindra and the tourism industry in India. It discusses what tourism is and major players in the industry. It then details Club Mahindra's profile, history, hotels, products/services, financial status, achievements, facts, competitors, marketing strategy, and SWOT analysis. The presentation aims to inform the audience about Club Mahindra and the tourism sector in about 20 minutes.
Samsung’s Communication Plan
The document outlines Samsung's communication plan in response to issues with batteries in its Galaxy Note 7 smartphones. The plan has four phases: preapproval, developing need for change, midstream management, and confirming change. It will use various technologies like email, video conferencing, and social media to communicate the plan. Effectiveness will be measured using Kirkpatrick's model across four levels: reaction, learning, behavior, and results. The plan aims to address negative responses to change, provide transparency on benefits, and use feedback to monitor and adjust the plan. Its goal is to foster consensus around a new vision and lead organizational recovery and revitalization.
Integrated Marketing Communications Plan - Game of Thrones
An Integrated Marketing Communications Plan for Game of Thrones in the Greater Toronto Area. Created as part of a Marketing Management course project.
Cannes Lions 2015: The truly useful trends
Matt Bell, Head of Digital Strategy at MEC UK, gathers inspiration from outside the big 'hero' wins of Cannes Lions and asks marketers and agencies some key questions that are raised by the trends….
Sunsilk Activation Case Study
Tuy nội dung đã cũ (từ 2006), case study này của Sunsilk vẫn là một mẫu chuẩn về quy trình planning, lên kế hoạch thực hiện một chương trình kích hoạt thương hiệu (activation).
Từ sơ lược background, vấn đề & mục tiêu của nhãn hàng, đến khám phá insight (sự thật ngầm hiểu), để từ đó đưa ra activation concept và kế hoạch 4-bước kích hoạt thương hiệu: pre-launch (trước khi tung), invitation (giới thiệu / mời gọi), experience (trải nghiệm), amplification (lan toả), tất cả đều rất chuẩn mực, chuyên nghiệp và sáng tạo theo đúng phong cách Unilever.
Một slides đáng để các marketers và brand builders học hỏi.
Flip kart - Digital Marketing Presentation
This document summarizes key information about Flipkart, an Indian e-commerce company. It outlines Flipkart's goals of accessibility and affordability. It discusses Flipkart's large product selection across categories and its rapid revenue growth. The document also summarizes Flipkart's main competitors and describes its digital marketing and channel strategies, including its use of social media, blogs, and affiliate programs. High-level analytics on Flipkart's social media mentions are also presented.
Cannes Cyber Lions 2011 — Winners and Trends
Cannes Cyber Lions Winners and Trends 2011 presented at the Best Internet Conference 2011 in Tallinn Estonia by Cannes Cyber Lions jurymember and Creative Director Jakob Kahlen of Hello Monday.
Fundamentals of Facebook Advertising
Instructor: Noah Freeman
As a digital marketer, its essential to have a knowledge of all the available advertising channels to choose from. Among the plethora of services currently out there, Facebook has risen as a force to be reckoned with.
With over 1 billion users, it's vast knowledge of its users' personal details and interests, and its ability to highly target ads to specific groups, Facebook makes an attractive option for any company. Noah will teach you all you need to know in order to make the most out of your Facebook advertising strategy.
What You'll Learn
Types of Facebook ad offerings
How to target your ad
Using page promotion and boosted posts
The elements of a great ad
maggi noodles
This marketing plan analyzes Maggi Noodles' current marketing mix in India. It studies the popularity of two new healthy variants - Vegetable Atta and Dal Atta Noodles. The plan makes suggestions for introducing a new "Cup O Maggi" brand in the cup noodles segment. Various tools like surveys and secondary research were used. Nestle India leads the instant noodles market in India with Maggi having a 79.3% market share. The plan evaluates introducing improvements to the Dal Atta variant and a new Cup O Maggi product along with packaging changes to further market share.
Digital campaign Fashion Retail
The document outlines Twenty4Modelhunt's digital campaign to find new models through social media. It will use the hashtag #twenty4modelhunt on Instagram to have individuals and groups submit photos and videos explaining why they should be the face of the winter campaign. The campaign aims to increase engagement, followers, brand awareness and website traffic. Shortlisted candidates will participate in a ramp walk for judges/influencers to select the final three artists for a digital video series. The campaign will use online ads, influencer marketing, in-store promotions and outdoor media from January to February.
IMC plan for vodafone
This document outlines the integrated marketing communications plan of Vodafone over several years. It details various campaigns including the "Wherever you go our network follows" Hutch campaign personified by a pug, the rebranding to Vodafone with the tagline "Change is good", and the introduction of Zoozoo as a brand mascot. It discusses the use of TV, print, outdoor, internet and sponsorships across these campaigns. Key campaigns highlighted include the "3G Superman" launch and "Vodafone Delights" offering exclusive deals. Results showed strong awareness, video views and social media followers. Sponsorships included events like Big Boss and Formula 1 races. The conclusion emphasizes Vodafone
Facebook ads ppt
This document discusses how to create Facebook ads and provides information about different types of Facebook ads. It explains page ads, website ads, event ads, sponsored stories, video ads, application ads, comment ads, polling ads, gift ads, and hybrid engagement ads. It also discusses Facebook advertising terminology like reach, engaged users, and organic, paid, and viral reach. Finally, it lists top job posting websites in the US, UK, Canada, and India.
Nestle Maggi
The document discusses strategies undertaken by Nestle India Ltd. (NIL) to establish and sustain the Maggi brand in India. It describes how NIL initially targeted working women but later shifted focus to children and mothers through marketing Maggi as a convenient and fun product. NIL repositioned Maggi as a healthy product by launching whole wheat and pulse variants. The document also examines brand extensions and NIL's efforts to maintain Maggi's popularity through various promotional campaigns.
Marketing project maggi
The document provides an overview of the FMCG industry, Nestle company, and Maggi noodles. It discusses that the FMCG industry deals with consumer packaged goods that are regularly consumed. Nestle is the world's largest food and beverage company, originating in Switzerland in 1866. Maggi noodles were first created in Switzerland in the 1880s as an instant food and were launched in India in 1983 by Nestle, becoming synonymous with instant noodles.
Nike, inc & IMC
Nike is a major American multinational corporation that designs, develops, manufactures, and sells footwear, apparel, equipment, accessories, and services. Its mission is to bring inspiration and innovation to every athlete in the world. It has a market capitalization of $68 billion and was founded in 1964. Some of its notable marketing campaigns include "Make It Count", "Find Your Greatness", and it endorses major athletes like LeBron James and Cristiano Ronaldo. Nike uses integrated marketing communications to achieve consistency across its brand elements and integration across different contact points with customers. It collects customer data through initiatives like Nike+ to drive its corporate strategy and marketing campaigns.
Viewers also liked (20)
Campaign Digital Experiences Your Visitors Will Love
Campaign Digital Experiences Your Visitors Will Love
Integrated Marketing Communications Plan - Game of Thrones
Integrated Marketing Communications Plan - Game of Thrones
Similar to Maggi Egypt Digital Campaign
Tupperware Petite Blossom Campaign
The document outlines a digital activation strategy for launching a new product called Petite Blossom Collection. The strategy includes creating an online activity called "Our Blossom Story" that invites people to share stories about family members who rarely attend daily meals in order to win prizes. A microsite will be created to host video content, submission forms, and articles. Social media will be used to promote the activity and generate engagement. Forums, media partnerships, influencers and buzzers will also be leveraged to spread awareness of the new product launch and activity.
Maggi..pptx
This is presentation regarding the Nestle owned brand maggi . This includes company history, brand portfolios, marketing strategy,downfall and market regain strategy and customer emotional relationship with Maggi
minions_maggi
The document outlines Nestle's strategy to restore trust and relaunch Maggi noodles in India after it was banned in 2015 over lead content concerns. The strategy includes:
1) Clarifying test results and highlighting clearances from international food regulators to address safety questions.
2) An image makeover campaign using comedy YouTube channels and celebrity endorsements to rebuild the brand's warm, family-focused image.
3) A PR campaign with distributors and retailers to regain their trust and support for the relaunch.
Presentation by M. Valle C. Wisner
EmSense Cargil
Advertising Testing Case Study “Donut” and “Just One Bite” Deeper Insights From NeuroMetrics
Maggie
THIS PROJECT EXPLAIN HOW DOES ADVERTISEMENT AFFECTS THE SALE OF A BRAND......WITH SPECIAL REFERENCE TO MAGGI
Uncle Ben's Recipe Video Contest Flyer
Cook with your kids and enter to win $15,000 for your family and $30,000 for your child's school cafeteria. To enter, cook a recipe with your child, make a fun 3 minute or less video about it, and upload the video to unclebens.com between July 29th and October 6th. Your school can also win $30,000 if families from that school collectively submit the most entries, so encourage other families to enter as well. The contest is open to US parents of children in grades K-8 and no purchase is necessary to enter.
baby marketees 2017 - assignment 3 - group 2
This document contains summaries of marketing campaigns for several brands in Vietnam:
1. Nestle's "Chọn bữa sáng với Nestlé, mỗi sáng Tươi" campaign targeted Vietnamese of all ages and emphasized the importance of breakfast with families.
2. Knorr's "Có mẹ là có Tết" campaign for the Lunar New Year targeted housewives and highlighted preparing meals for their families.
3. Sunhouse's "Quà Tết tặng mẹ - ủ ấm lòng cha" campaign promoted their electric cookers
Power point drizzler
Drizzler is a cooking app created by Ellie Patrick, Anna Gibbs, Millie Conacher and Molly Sharman to help teenagers learn to cook simple, quick meals. The app provides easy recipes and plays a timer to guide the user through each step. It aims to give students independence and healthy cooking skills for life after school. Drizzler addresses the problem that many teens don't know how to cook or find it too time-consuming by offering straightforward recipes and automatic timers. The marketing strategy involves advertising on social media like Instagram to spread awareness of the app.
Ad Exposure Model - Maggi
This document summarizes Maggi's brand exposure model in India over several decades. It discusses how Maggi established brand awareness and familiarity through early television commercials that educated viewers about instant noodles and targeted children. Maggi's tagline of "Taste Bhi, Health Bhi" emphasized its attributes of being both tasty and nutritious. More recently, advertisements have portrayed Maggi as a helpful companion. Through consistent messaging around fun, health, and companionship, Maggi has built favorable brand perceptions and strong emotional connections to drive repeat purchase behavior and maintain a dominant market share.
Social Media Marketing Strategy - Media
Rajshri Entertainment is proposing social media strategies to promote their brands Rajshri Foods and BollywoodNow. For Rajshri Foods, they suggest creating 1-minute cooking videos for YouTube, Facebook and Instagram. They also propose a best vegetarian recipe contest that allows users to submit entries and vote. For BollywoodNow, they recommend using influencers, conducting celebrity interviews and podcasts, and creating a "Day in the Life" series to give fans behind-the-scenes access to their favorite stars. They also discuss content strategies to increase visibility for both brands on Twitter and Instagram.
9.28.16 ADPR4300 Influencers
This document outlines an agenda and presentation for a workshop on influencer marketing. The agenda includes introductions of the company (Bon-Ton), an overview of their social media approach and history, a discussion of influencer marketing strategies and challenges, and a session where attendees will pitch influencer recommendations in small groups. Tips are also provided for social media interns from another intern. The workshop aims to educate attendees on developing influencer campaigns and integrating influencers into their social media strategies.
Sampoerna Schools System_Content Strategy
Mission:
- Be the Top of mind educational institution when it comes to high
quality private education
- Connect personally with our existing and new audience on Facebook and Instagram
- Heighten brand awareness of Sampoerna Schools System and generate interest and inquiries
Hosa judge ppt
The document summarizes an educational presentation on optimum nutrition for eye health given to 5th through 8th grade students. The presentation included activities like role playing, games, poster creation and pre-/post-quizzes to teach students about eye anatomy and function, necessary vitamins, diet impacts, eye diseases and protective measures. Feedback indicated students gained knowledge on eye health topics and importance of a healthy lifestyle.
Similar to Maggi Egypt Digital Campaign (13)
Recently uploaded
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationHow to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionWhat’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationPickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Recently uploaded (20)
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Maggi Egypt Digital Campaign
- 1. Digital Campaign MOHAMED OWEDA
- 2. “If you make them happy, you’ll be happy”
- 3. Maggi School of Happiness
- 4. Imagine an online school that provides a 3 semesters course on how to make people happy through the food you cook .
- 5. The curriculum of each semester is designed especially to target whom you are cooking for..
- 6. Your husband.. your kids.. and your guests ..
- 7. One week for each semester to make them all love your food..
- 8. love eating at home..
- 10. STRATEGY
- 11. Cook for them what they love to eat out..
- 12. but add your unique touch..
- 13. and..
- 14. a little bit of Maggi Innovations..
- 15. Ready ???
- 18. Insights
- 19. CAMPAIGN ELEMENTS The Announcement The Semesters The Exam The Prom
- 20. The Announcement These posts will mainly focus on the campaign idea and will be posted before the campaign launching to attract the audience.
- 21. The Semester This is the campaign core where we post our content. We suggest 1-2 videos and 7 image posts per semester(1 week) to cover the desired theme.
- 22. Sample Post Semester 1 الكشرى البيتى هذه الوصفات غير دقيقة و مكتوبة لإيضاح الفكرة فقط
- 24. Sample Video Semester 2 الشاورمة البيتى هذه الوصفات غير دقيقة و مكتوبة لإيضاح الفكرة فقط
- 25. 1 2 -Video recipe in 30-60 sec -Female’s hands only -Kids happily eating
- 26. 3 4 -Close up on a kid’s happy face. -The Maggi product beside the final dish with a female voiceover طول ما الأولاد مبسوطين أنا مبسوطة.. أنا وماجى والأولاد..والأكل البيتى ألذ..
- 27. The Exam ” عملتى إيه لجوزك وأولادك أو فى العزومة بماجى وطلع ألذ من أكل بره ؟؟ صوريهم وهما بياكلو بس بشرط يكونوا مبسوطين “ This is the contest at the end of the campaign. Photo contest in which all the participants will capture the happy reactions of their family members while eating the food they learned to cook from the 3 weeks program. Fans will vote for the top photos.
- 28. ” أنا عملت للأولاد شاورمة أحلى بكتير من اللى بياكلوها بره .. شكراً يا ماجى“
- 29. The Prom We will celebrate with the top participants and give them incentives. The event photos will be posted on the wall of our Facebook page.
- 30. COMING SOON…
- 32. TVC ENGAGEMENT
- 33. To increase the reach of the TVC, we will make conversations, contests, questions and answers around some screenshots and video parts taken from the original video.
- 39. THANK YOU
Editor's Notes
- True happiness is never found in trying to please ourselves. Fulfillment comes from accomplishment, and the greatest accomplishment is to make people happy.