This document summarizes a presentation about moving from traditional measurement to ongoing analytics for communications decisions. Some key points:
- Traditional communications relied on one-time measurement like media analysis and annual brand tracking, but analytics allows for "always on" data.
- Analytics uses multiple ongoing metrics from both online and offline sources across channels to provide insights in real time that can inform strategy and tactics.
- This shift requires integrating different data sources and disciplines, and experimenting to test, learn, and optimize communications on an ongoing basis.
- Examples provided show how analytics can track daily and weekly opinion shifts, communication rhythms, and optimize earned and paid strategies by understanding influencers and content.
Real-time intelligence, collaborative research, adaptive brand planning
Measuring and monitoring online conversations about brands to assess brand influence and brand visibility
Applying qualitative analysis to determine research parameters and add meaning to quantitative findings
Identifying the conversation hubs and the influencers across a wide range of channels
Using crowd-sourcing and co-creation methodologies to achieve research, innovation and planning objectives
Building iterative models for feeding real-time insights and consumer inputs into the existing marketing process
The Role of PR in Content Development and ActivationLuca Penati
This is the presentation Luca Penati gave at the Content Marketing Strategies Conference in Berkeley, on February 16 2010. The focus is the role of public relations (PR) in content development and activation. Some of the video he shared are not included, but you can get the gist of his presentation.
This the key take-away:
We need to be social storytellers
because every company is a media company
that means that in the next few years we will see marketing departments transforming in publishing operations and while content is king, we shouldn’t forget about the Queen (Activation) and the Court (Community.)
Sample investor presentation for other entrepreneurs to look at. Our old slides for GoingOn Networks from 2007, which is a social media platform for companies and organizations. BusinessWeek recognized GoingOn Networks in their "Best of the Web: Social Networking Tools" list for 2007.
B2B public relations 101 presentation, delivered to the Tooling & Manufacturing Association in Chicago. Describes what public relations is, why it matters, how to develop a public relations strategy, how to measure PR success. Stresses the importance of developing an integrated communication program in which public relations supports marketing and vice verssa
Real-time intelligence, collaborative research, adaptive brand planning
Measuring and monitoring online conversations about brands to assess brand influence and brand visibility
Applying qualitative analysis to determine research parameters and add meaning to quantitative findings
Identifying the conversation hubs and the influencers across a wide range of channels
Using crowd-sourcing and co-creation methodologies to achieve research, innovation and planning objectives
Building iterative models for feeding real-time insights and consumer inputs into the existing marketing process
The Role of PR in Content Development and ActivationLuca Penati
This is the presentation Luca Penati gave at the Content Marketing Strategies Conference in Berkeley, on February 16 2010. The focus is the role of public relations (PR) in content development and activation. Some of the video he shared are not included, but you can get the gist of his presentation.
This the key take-away:
We need to be social storytellers
because every company is a media company
that means that in the next few years we will see marketing departments transforming in publishing operations and while content is king, we shouldn’t forget about the Queen (Activation) and the Court (Community.)
Sample investor presentation for other entrepreneurs to look at. Our old slides for GoingOn Networks from 2007, which is a social media platform for companies and organizations. BusinessWeek recognized GoingOn Networks in their "Best of the Web: Social Networking Tools" list for 2007.
B2B public relations 101 presentation, delivered to the Tooling & Manufacturing Association in Chicago. Describes what public relations is, why it matters, how to develop a public relations strategy, how to measure PR success. Stresses the importance of developing an integrated communication program in which public relations supports marketing and vice verssa
Using social media for market research and new product development: the case ...Merlien Institute
Using social media for market research and new product development: the case of Hallmark
Thomas Brailsford - Consumer Understanding & Insight Manager - Hallmark Cards
Evaluating the use of social media data as a research tool. Sharing what we learned and observed from a specific project: what worked and what didn’t. Highlighting paradigms of traditional research that are seriously challenged by the use of social media data.
Spring Creek Group is a Seattle-based social marketing agency that helps organizations of all sizes increase awareness, build relationships, and drive growth through online engagement. Our core offerings include strategic planning, analytics, research, community management, influencer outreach, campaign creation, application development, and digital design.
Since our founding in 2006, we’ve worked with some of the world’s leading brands, including Microsoft, HTC, Best Buy, and U.S. Bank, as well as in partnership with a portfolio of best-of-breed digital agencies and technology platform providers. Spring Creek Group operates as a subsidiary of the Mediabrands Audience Platform division of Interpublic Group.
This is my first try, so please be tolerant. I am very sorry to not include all the great resources used in the presentation (especially TED.com) as I did not plan to publish the material when it was done many months ago.
Leader in textual analysis to measure risks and opinions, Spotter provides reliable analytical models to feed your decision making in the fields of strategy, risk, marketing, PR and communications.
http://fr.slideshare.net/SpotterPresentations
2011 Event Marketing Summit B2B Social Media WorkshopEric Schwartzman
Conducted by Eric Schwartzman (@ericschwartzman) B-to-B SOCIAL MEDIA BOOT CAMP - Hey b-to-b event marketers, we’re created a boot camp just for you (See? That’s love.) B-to-B brands are applying social media to connect with customers, channel partners and suppliers. Eric Schwartzman, bestselling author of “Social Marketing to the Business Customer,” shows you how they’re doing it and how you can, too. Learn how to use blogs, podcasts and social networks to build your b-to-b brand and business. B-to-b event marketing attendees will learn:
How to build a social media blueprint
How to leverage social media networks and blogs
How to monitor and measure social media
What new trends you need to be aware of right now
Pitfalls to avoid and tips for success
Discussion points for the 2011-2012 Annenberg Graduate Fellowship Program micro-seminars for communication, journalism, cinema and engineering students
Intro to Social Media for Lisa Pearl and The Girl with the Curl slideshareSarah Allen Consulting
An introductory workshop to social media for brilliant designer and artist, Beth aka The Girl with the Curl and boutique Sydney photographer Lisa aka Lisa Pearl Photography.
The introduction slides to the CPD Programme entitled 'Web 2.0. The Times They Are a Changing' by Jim Hamill from Strathclyde University. They present a brief overview and introduction to Web 2.0 and Social Media.
More information about this program on the page:
http://www.strath.ac.uk/business/cee/cpd/web2
Event Participants are Narcissists... And Other Surprising Events Industry Ma...Loretta Hudelot
What’s in it for me? Knowing that deep down everyone cares about themselves first is just one of the macro trends that impacts the trade show industry. This fun session will highlight major trends including the rising field of neuroscience. Come see why attendees and exhibitors act the way they do, AND how neuroscience principles can be used to create highly engaging event experiences.
We will share how to truly evaluate how well your company is marketing itself. When it comes down to actually evaluating PR initiatives, organizations aren't exactly sure. Marketing and PR is considered > intangible in terms of its ROI and associating an actual matrix to its value. Companies know that they need it but consider it a gray area when it comes to setting expectations for their in-house team as well as for their public relation agency, if they have one.
Here are just a few of the questions we will consider along with the importance of why we are considering them:
Is your company vision clearly mapped out for today and for future products and/or services as a context for all company communications?
Have you developed your company's key messages for each unique audience and defined competitive differentiators?
Are you utilizing a matrix to measure the overall success in communicating the company's key messages effectively?
Are you getting placements in at least 50% of relevant editorial opportunities? How do you know?
In producing third-party endorsements, customer testimonials, and success studies, how are you marketing them?
Are you actively seeking award opportunities? How many awards have you received so far this year?
Have you conducted a perception study to understand how your key constituents perceive your company?
We will provide a "How To" PR guide and explain the importance of measuring the results. PR performance measurement encompasses a measure of business value, of strategic alignment and of marketing efficiency. It can seem too abstract to fit easily into a concrete measurement like it does for sales but through our 10 plus years of PR experience, we definitely have seen the PR measurement matrix evolve. Our presentation will help organizations get a handle on setting PR expectations as well as how to successfully fulfill those expectations. We are excited to share with the group through our experience, industry research and customer stories on how organizations are able to evaluate what PR investments they should make along with how to measure their outcome and success.
Social Media Measurement Best Practice SeminarAustin Gaule
This Slideshare represents the powerpoint that was used for Jared Troutman's speech on 9/13/2014 at the Omaha Press Club for the Social Media Measurement Best Practice Seminar.
Canada Media Marketplace, Tim Marklein, April 12, 2010Tim Marklein
This was my professional development presentation on "Evaluating & Measuring Online Media Coverage," presented April 12, 2010 to the travel PR and marketing leaders at Canada Media Marketplace in San Francisco, hosted by the Canadian Tourism Commission (Weber Shandwick client)
Using social media for market research and new product development: the case ...Merlien Institute
Using social media for market research and new product development: the case of Hallmark
Thomas Brailsford - Consumer Understanding & Insight Manager - Hallmark Cards
Evaluating the use of social media data as a research tool. Sharing what we learned and observed from a specific project: what worked and what didn’t. Highlighting paradigms of traditional research that are seriously challenged by the use of social media data.
Spring Creek Group is a Seattle-based social marketing agency that helps organizations of all sizes increase awareness, build relationships, and drive growth through online engagement. Our core offerings include strategic planning, analytics, research, community management, influencer outreach, campaign creation, application development, and digital design.
Since our founding in 2006, we’ve worked with some of the world’s leading brands, including Microsoft, HTC, Best Buy, and U.S. Bank, as well as in partnership with a portfolio of best-of-breed digital agencies and technology platform providers. Spring Creek Group operates as a subsidiary of the Mediabrands Audience Platform division of Interpublic Group.
This is my first try, so please be tolerant. I am very sorry to not include all the great resources used in the presentation (especially TED.com) as I did not plan to publish the material when it was done many months ago.
Leader in textual analysis to measure risks and opinions, Spotter provides reliable analytical models to feed your decision making in the fields of strategy, risk, marketing, PR and communications.
http://fr.slideshare.net/SpotterPresentations
2011 Event Marketing Summit B2B Social Media WorkshopEric Schwartzman
Conducted by Eric Schwartzman (@ericschwartzman) B-to-B SOCIAL MEDIA BOOT CAMP - Hey b-to-b event marketers, we’re created a boot camp just for you (See? That’s love.) B-to-B brands are applying social media to connect with customers, channel partners and suppliers. Eric Schwartzman, bestselling author of “Social Marketing to the Business Customer,” shows you how they’re doing it and how you can, too. Learn how to use blogs, podcasts and social networks to build your b-to-b brand and business. B-to-b event marketing attendees will learn:
How to build a social media blueprint
How to leverage social media networks and blogs
How to monitor and measure social media
What new trends you need to be aware of right now
Pitfalls to avoid and tips for success
Discussion points for the 2011-2012 Annenberg Graduate Fellowship Program micro-seminars for communication, journalism, cinema and engineering students
Intro to Social Media for Lisa Pearl and The Girl with the Curl slideshareSarah Allen Consulting
An introductory workshop to social media for brilliant designer and artist, Beth aka The Girl with the Curl and boutique Sydney photographer Lisa aka Lisa Pearl Photography.
The introduction slides to the CPD Programme entitled 'Web 2.0. The Times They Are a Changing' by Jim Hamill from Strathclyde University. They present a brief overview and introduction to Web 2.0 and Social Media.
More information about this program on the page:
http://www.strath.ac.uk/business/cee/cpd/web2
Event Participants are Narcissists... And Other Surprising Events Industry Ma...Loretta Hudelot
What’s in it for me? Knowing that deep down everyone cares about themselves first is just one of the macro trends that impacts the trade show industry. This fun session will highlight major trends including the rising field of neuroscience. Come see why attendees and exhibitors act the way they do, AND how neuroscience principles can be used to create highly engaging event experiences.
We will share how to truly evaluate how well your company is marketing itself. When it comes down to actually evaluating PR initiatives, organizations aren't exactly sure. Marketing and PR is considered > intangible in terms of its ROI and associating an actual matrix to its value. Companies know that they need it but consider it a gray area when it comes to setting expectations for their in-house team as well as for their public relation agency, if they have one.
Here are just a few of the questions we will consider along with the importance of why we are considering them:
Is your company vision clearly mapped out for today and for future products and/or services as a context for all company communications?
Have you developed your company's key messages for each unique audience and defined competitive differentiators?
Are you utilizing a matrix to measure the overall success in communicating the company's key messages effectively?
Are you getting placements in at least 50% of relevant editorial opportunities? How do you know?
In producing third-party endorsements, customer testimonials, and success studies, how are you marketing them?
Are you actively seeking award opportunities? How many awards have you received so far this year?
Have you conducted a perception study to understand how your key constituents perceive your company?
We will provide a "How To" PR guide and explain the importance of measuring the results. PR performance measurement encompasses a measure of business value, of strategic alignment and of marketing efficiency. It can seem too abstract to fit easily into a concrete measurement like it does for sales but through our 10 plus years of PR experience, we definitely have seen the PR measurement matrix evolve. Our presentation will help organizations get a handle on setting PR expectations as well as how to successfully fulfill those expectations. We are excited to share with the group through our experience, industry research and customer stories on how organizations are able to evaluate what PR investments they should make along with how to measure their outcome and success.
Social Media Measurement Best Practice SeminarAustin Gaule
This Slideshare represents the powerpoint that was used for Jared Troutman's speech on 9/13/2014 at the Omaha Press Club for the Social Media Measurement Best Practice Seminar.
Canada Media Marketplace, Tim Marklein, April 12, 2010Tim Marklein
This was my professional development presentation on "Evaluating & Measuring Online Media Coverage," presented April 12, 2010 to the travel PR and marketing leaders at Canada Media Marketplace in San Francisco, hosted by the Canadian Tourism Commission (Weber Shandwick client)
Next Practices for Integrating Facebook Into Your PR / MarketingTim Marklein
Presentation on "5 Next Practices for Integrating Facebook" by Tim Marklein (@tmarklein), Technology & Analytics Practice Leader at WCG (@wcgworld). Presented at PR News Facebook Conference in San Francisco August 9, 2011. Covers key next practices for organizations embracing Facebook, so they can better leverage Facebook and other social channels as part of their marketing, public relations, customer service, recruiting, e-commerce and other business initiatives.
IPR Measurement Summit -- "Integrated Measurement" -- Tim MarkleinTim Marklein
Institute for PR Measurement Summit presentation, "Integrated Measurement & Measurement Integration" by Tim Marklein, Executive VP of Measurement & Strategy, Weber Shandwick, October 14, 2009
Social Media Measurement, ROI and Business OutcomesTim Marklein
Presentation on "Social Media Measurement, ROI and Business Outcomes" -- delivered by Tim Marklein, Executive VP of Measurement & Strategy for Weber Shandwick -- presented to attendees of 2nd European Summit on PR Measurement, hosted by AMEC and IPR -- June 16, 2010 in Barcelona, Spain
Integrated Measurement: Linking PR to SalesTim Marklein
Presentation on "Integrated Measurement: Linking PR to Sales" -- delivered by Tim Marklein, Executive VP of Measurement & Strategy for Weber Shandwick -- presented to PRSA Travel & Tourism Conference May 26, 2010 in Aspen, Colorado
Social media has clearly moved beyond the experimentation stage. Big brands and little brands are diving into the pool. But are they ready for all the change in store? And are there larger forces at work?
In reality, social media is just the tip of a broader movement. Advocacy and "badvocacy" are dictating the future for marketers and communicators. Apple carts of tradition are being tossed in at least six key areas: marketing channels, engagement methods, legal and regulatory controls, measurement, budgeting and organizational structures. This session will share research, insights and lessons learned from work with hundreds of clients.
Speakers:
Tim Marklein - Weber Shandwick
Executive VP, Measurement & Strategy
Linking PR to Sales (South Carolina Governor's Conference on Tourism & Travel)Tim Marklein
Presentation on "Communications Measurement: Linking PR to Sales"" -- delivered by Tim Marklein, Executive VP of Measurement & Strategy for Weber Shandwick -- presented February 21, 2011 at the South Carolina Governor's Conference on Tourism & Travel in Charleston, SC.
We could all use a little inspiration to think differently about measuring our outputs, outcomes and overall value as marketers. Especially on those days when you feel like you’re drowning in data or struggling to demonstrate ROI clearly. These are some of our favorite quotes – some sassy, some serious and some old – about PR measurement that will keep you inspired while you’re working on a big dashboard for a client or tracking down clips for a report.
#AMECWebinar – How Can PR Measurement Benefit Your Business?Gorkana
To coincide with the launch of the AMEC Education Programme on 30th Jan, we hosted a PR measurement webinar with AMEC and Booz Allen Hamilton, which provided PRs with practical knowledge to effectively measure communications activity and position in the context of an organisation's wider objectives.
This presentation provides a "first hand" look at how PR and marketing pros can raise their brand awareness by using Big Data and predictive analytics.
Inbound Marketing Summit Boston Tim Marklein Oct809Tim Marklein
"Advocacy, Badvocacy & Upsetting Apple Carts" presentation at Inbound Marketing Summit 2009 in Boston -- presented by Tim Marklein, Executive VP of Measurement & Strategy, Weber Shandwick
March to Standards: #SMMStandards Progress and RoadmapTim Marklein
Presentation by @tmarklein and @kdpaine outlining progress, initial deliverables and a roadmap from the #SMMStandards Coalition and Conclave work, presented June 15, 2012 at the 4th European Summit on Measurement hosted by AMEC in Dublin -- includes contributions from cross-industry collaboration including AMEC, Council of PR Firms, Institute for Public Relations, PRSA, Global Alliance, CIPR, IABC, SNCR, Web Analytics Association, WOMMA and key clients Dell, Ford, Procter & Gamble, SAS, Southwest Airlines, Thomson Reuters
Big Trends in PR Measurement (PR News Measurement Conference March 1, 2011)Tim Marklein
Presentation on "PR Measurement Big Trends for 2011" -- delivered by Tim Marklein, Executive VP of Measurement & Strategy for Weber Shandwick -- as part of opening panel session March 1, 2011 at the PR News Measurement Conference in Washington D.C.
Big Data, Big Opportunity: Making Sense of Big Data for PRCision
Big Data creates big brand-building opportunities. Do you know how to use it effectively? It’s as easy as tapping into social media intelligence and doesn’t require an additional investment in IT resources.
Heidi Sullivan of Cision and Mike Maziarka of Visible Technologies explore the basics of Big Data and how to leverage it to positively impact your brand.
PR News Digital Summit: Measuring ROI + KPIs for Digital PRTim Marklein
Presentation on "Measuring ROI + KPIs for Your Digital PR Efforts" -- delivered by Tim Marklein, Executive VP of Measurement & Strategy for Weber Shandwick -- presented as part of panel session October 7, 2010 at the PR News Digital Next Practices Summit in New York City.
Best Practices & New Ideas in PR MeasurementTim Marklein
PRSA St. Louis presentation on "Best Practices & New Ideas in PR Measurement" by Tim Marklein, executive VP of measurement and strategy for Weber Shandwick
Online engagement campaigns are a test for both the organization and its fans, a learning moment, and a check/balance of how you are crafting meaningful ties with your stakeholders. In this session at #SM4NP Boston, Debra Askanase profiled successful online engagement campaigns, breaking down the essential ingredients of preparation, design, execution and measurement.
If you want to understand the true value of your content, develop a definitive strategy to maximize its value and understand the processes required to deliver back a significant return, you have found the right resource.
Omllion is a neoteric social media management firm offering astute monitoring, protecting, listening, measuring, analysing and engaging solutions.
http://www.omllion.com
The rise of social media has changed the way we interact with the media. Direct access to reporters and editors has never been easier, and the ability to find PR opportunities has evolved as well. But with this new way of communicating comes some danger. A quick Google search can turn up information about your company that you might not even know is out there and if a reporter stumbles across it or if it’s shared to a large network of followers, then what?
You’ll learn:
--The ground rules – what has changed in PR thanks to social media and what has stayed the same
--How to best use social media for PR efforts – and the differences between each social network when it comes to PR
--Real-world case studies of both successful PR campaigns and those that didn’t go so well
--Tools that can help you manage your PR efforts
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
Presented at Measurement.ie 15th Feb 2012 by Gina Bowes (Glanbia Digital Communications Manager).
Contact: gina.bowes@gmail.com
Sources & images sourced where possible.
IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...the bureau, digital agency
IBM presentation: Twitter for business - Microblogging goes to work by Delphine Remy-Boutant, WW Social Media Marketing Manager IBM SWG - Digital Media Barcelona event 16th September
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
Social Intelligence a case for Bunnings HardwareiGo2 Pty Ltd
This overview shows why organisations like Bunnings (B2C) must Listen and build their own communities to engage and support customers.
Not to mention the kids planking in their stores.
Analysis to Engagement: Demystifying the Digital Communications LandscapeGina Luttrell, PhD
Powerpoint from the Syracuse University and W2O webinar. Join the W2O Group and the S.I. Newhouse School of Public Communications for a free webinar as we discuss today’s trends and insights surrounding social media in the digital age.
The pressure is on for social media managers to juggle multiple social media strategies and platforms simultaneously, advance tactics, and measure performance. So, how do you know if your initiatives are driving business goals? Join W2O principal Gary Grates and Dr. Gina Luttrell from the executive education program at the Newhouse School to learn the best methods to measure your organizations social media strategy.
Social Media Monitoring the Alterian Ecademy OpportunityAlterian
Social media marketing has emerged as a legitimate marketing channel that your brand is able to utilize in a number of ways. The first step is listening, and with Alterian SM2 you can track conversations, review positive/negative sentiment for your brand, clients, competitors and partners across social media channels such as blogs, wikis, micro-blogs, social networks, video/photo sharing sites and real-time alerts.
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
INTEGRATED MARKETING - GETTING IT RIGHTHnyB Untangle
Social Media Strategy & Delivery for Business. HnyB Untangle – A Specialist Social Branding and Promotion Company delivering Social Branding, Social Advertising, Social Marketing and Social PR solutions.
HnyB Untangle is an agency fuelled by passion to create brands which are loved by people and is driven by smart thinking.
HnyB Untangle engage Social Branding opportunities with innovative solutions crafted to produce measurable results.
HnyB Untangle's brand of creative strategic solutions are defined by our people, our processes, our network and exhaustive experience of our team.
Turning Social Media into a Competitive AdvantageARC Science
Title: “Turning Social Media into a Competitive Advantage”
Author: Alain Portmann, Founding Partner & Head of Strategy, Web Liquid
With the growing opportunities surrounding Social Media, how can brands transform this corner of the digital landscape into a competitive asset? Inside Alain covers a number of concepts including:
* Social Proof: To resolve uncertainty of what to do and buy we look at what others are doing or have done.
* Service Over Solicitation. Promoters and detractors are shaped on the basis of the value you provide.
* Social Media as a Listening Exercise: It is about listening to the conversation and empower people to tell THEIR story. After all, every good conversation starts with good listening!
* Engagement: Degree of engagement is more important than the size of fan/connection/follower base
* And finally, the six components to derive a competitive advantage from Social Media:
1. The Earpiece: Monitor Word Of Mouth
2. The Proposition: Statement Of Purpose & Intent
3. The Rulebook: Governance & Resource
4. The Playbook: Tactics & Plan
5. The Scorecard
6. The Training Plan
Social Media for Sustainable Business [Fall 2010 Refresh]Earthsite
[UPDATED with extensive 'applications' section and new 'trends' information]
Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology.
This is a presentation given to the Presidio MBA program by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics.
Twitter @JoeyShepp your question about new media and sustainability.
Similar to Goodbye Measurement, Hello Analytics: The Move to "Alw (20)
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
Goodbye Measurement, Hello Analytics: The Move to "Alw
1. Goodbye Measurement, Hello Analytics:
The Move to “Always On” Data
for Communications Decisions
Tim Marklein, @tmarklein
IPR & PRSA North American Measurement Summit
September 18, 2011
Contents are proprietary and confidential
2. Speaker Background
• Leader of Technology and Analytics practices for WCG
• 20 years experience helping clients launch businesses, create
categories, build reputations, win proxy fights, grow revenues
• Founder of Weber Shandwick Measurement & Strategy practice
• GM of Weber Shandwick NorCal (Cisco, Hitachi, Verisign, Juniper)
• Led global communications for HP’s $30B enterprise business
• Led corporate PR for Hewlett-Packard after HP/Compaq merger
• Managed award-winning campaigns and research at two
groundbreaking Silicon Valley agencies
• Frequent speaker and writer about strategy, positioning,
measurement, analytics, engagement and social media
• Commissioner, Institute for PR Measurement Commission
• Co-Chair, Council of PR Firms Measurement Committee
Contents are proprietary and confidential.
3. “
We just finished this campaign, can you help
”
us develop the metrics to show our value?
Too many communications professionals
Contents are proprietary and confidential.
4. “
Here’s last quarter’s media analysis and last
year’s brand tracking data. Can we schedule
”
a meeting to review the 75-slide deck?
Too many research professionals
Contents are proprietary and confidential.
5. “
Wow, did you see the opinion shift on today’s
dashboard? That story’s really working. Let’s
”
amp it up with some new content tomorrow.
The opportunity in front of us
Contents are proprietary and confidential.
6. Today’s Agenda
Changing Implications The Virtuous The Big Shift:
Comms for Research Cycle, In Engagement
Environment & Analytics Real TIme Transforms
Contents are proprietary and confidential.
7. TRADITIONAL SOCIAL
Media & influencers Channel mgmt.
“Coverage” “Conversations”
One set of tools More tools
MIX & MINGLE
EARNED OWNED
MEDIA MEDIA
PAID SHARED
MEDIA MEDIA
#1
9. #3 CONSUMPTION VS. ATTENTION
Contents are proprietary and confidential.
10. IMPRESSIONS ENGAGEMENT
Count the eyeballs Show the impact
#4
11. #5
“MEASUR
EMENT”
At the end
“ANALYTICS”
All the time
12. Today’s Agenda
Changing Implications The Virtuous The Big Shift:
Comms for Research Cycle, In Engagement
Environment & Analytics Real TIme Transforms
Contents are proprietary and confidential.
13. Market Research: Big Leap Forward TBD
Contents are proprietary and confidential.
14. Expanded Learning Opportunities
MONITORING LISTENING
“What is most important to our
“What did people say today?” consumers?”
ANALYZING MEASURING
“How should we go to market “How successfully am I
in new / different ways?” meeting my objectives?”
Contents are proprietary and confidential.
15. Expanded Audience for Comms Insights
Real-Time Learnings from Markets, Customers, Conversations
Public Market Customer HR/ Product
Marketing Sales
Relations Research Support Recruiting R&D
Contents are proprietary and confidential.
16. Going Digital: New Metrics, Sources, Concepts
3C’s
Content Measures Conversation Community
Assess how content Measures Measures
is accessed, shared, Analyze volume, content, Assess audience, reach,
adapted and amplified sentiment and opinion forums and “touch points”
across various sites about companies/brands of company/brand content
and media properties across sites and media across sites, media
3S’s
Site Measures Search Measures Syndication
Assess the volume, Assess the paid and Measures
engagement, feedback organic search rankings Assess the volume,
and reach of content for company content, engagement, sentiment
shared via company’s brands and keyword and reach of content
web properties associations shared via the web
Contents are proprietary and confidential.
17. Ten Areas of Online Influence
Influence Areas Trend Relevance
Favorite of sales force, Podcasts of all types, plus audio tracks of video segments are an undefined area of
Audio
customers on the go online, yet have growing utility
>200MM; trend is to have
We should know the top influencers by topic who drive relevant share of voice. The
Blogs multiple blogs, multiple
numbers of influencers are small, precision is key.
languages
30MM uniques at
Data / Slides A great location to share all public presentations.
SlideShare
The engine of conversations Knowing who is driving conversation in forums is key. We should treat high volume
Forums
online; often patient driven moderators with the same respect as we do with journalists.
Is all content tagged to Companies often forget to tag all content in the 10 languages that reach 90% of the
Images
impact natural search? online population.
An effective way to alert
A great opportunity to build a network of influencers who want to share your news in
Micro Blogging influencers, help propel
real time. Twitter is a prime example.
news cycles
Yes, Google is #1, but We need to know the influencers on the first screen for our brand and key topics. We
Search
YouTube is #2 also need to understand where people are taken when they search.
The communities that are
Our day often starts and ends with Facebook or MySpace or Orkut or other depending
Social Networks often our “first place” to go
where we live.
online
Consumption habits are
There are over 50 video sites to analyze, which sometimes house ratings and reviews
Video starting to favor video vs.
of our products.
copy
Free online peer edited Nearly every topic has a Wikipedia entry, which means it could be the first information
Wikis
online encyclopedia a consumer finds about any topic they are seeking information about.
Contents are proprietary and confidential.
21. Reporting Time Cycles:
Analytics à Decisions
Annual:
Business and comms planning, long-range
strategy, KPI assessment and goal setting
Quarterly:
KPI executive reviews, strategy shifts,
problem escalation, cross-discipline impact
Monthly:
KPI trends and insights, strategy evaluation,
program optimization, problem resolution
Weekly:
KPI tracking, red flags, tactical decisions,
editorial planning, traffic/sales impact
Daily:
Media flow, news synopses, topline opinions
Hourly:
Competitive alerts and crisis management
Contents are proprietary and confidential.
22. Experimentation Is the New Frontier:
Test, Measure, Adapt & Optimize Often
é 41%
Daily Consumer
Conversations
é 894%
Facebook
Fan Count
é 216%
Active Daily
Facebook Fans
é 801%
Links to Brand
Web Site
é 769%
Key Message
Penetration
Contents are proprietary and confidential.
Contents are proprietary and confidential.
23. Critical Success Factor = Integration
• Old world, meet new world
• Integration of traditional, digital and social media
• Integrating WOM and other new influence patterns
• Silo #1, meet silo #2, silo #3, etc.
• Integration of PR with other communication disciplines
• Integration of PR with other marketing disciplines
• Integration across business units, products, geos
• Measurement, meet strategy
• Integration of metrics, data sources, tools, dashboards
• Integration of data, insights into decision-making flow
Contents are proprietary and confidential.
24. Today’s Agenda
Changing Implications The Virtuous The Big Shift:
Comms for Research Cycle, In Engagement
Environment & Analytics Real Time Transforms
Contents are proprietary and confidential.
25. Analytics Drives Strategy & Engagement
Influencers Content
• Work with the right
• Create, curate, syndicate
influencers – do you
• Make it mobile and social
know who they are? Are
• Flagship content still grabs
you investing enough
attention, but daily streams
time with them?
Community of content are the glue
• Influence isn’t static –
• Understand context, news
are you adapting? Customers and
flow, keywords, timing
• “The people I follow are stakeholders are now
• Audiences are more loyal to
all talking about this. I in charge; they define
content than outlet
better learn more.” relevance, themes,
• “It seems like everywhere I
channels, trust
look, I’m seeing this.”
Experience
• Product and content is great, but what’s the
experience? Is it engaging? Meaningful? Fun?
• Is the experience consistent across platforms and
channels? Is your content mobilized? Localized?
• “I love engaging them. They get how I think/work.”
Contents are proprietary and confidential.
26. Analytics in Action:
Tracking Daily & Weekly Opinion Shifts
Company Huffington Post Yahoo! News Q&A
announcement article and response with execs
Product Debut
Contents are proprietary and confidential.
27. Analytics in Action:
Isolating Communication Rhythms
Best Engagement Days:
Tues & Wed via Twitter
Friday via Facebook
Best Engagement Times:
After dinner ET is tops;
Late afternoon also good
Contents are proprietary and confidential.
28. Analytics in Action: Content used as Resources by Top
Influencers News and Media
Optimizing Earned & Paid Web
Portals
and
Search,
357
News
and
Media,
Nonprofit
Health,
519
2168
Government
Products,
879
Social Networking
• Analyzed >10,000 Blogging,
1060
Nonprofit,
1677
Blogging
outbound links from top Social
Government,
Networking,
Products
influencers to >2,600 1088
1090
Health
websites to determine what 800
resources matter most to 600
Websites used as Resources
top influencers 400 by Top Influencers
• Top websites targeted for 200
0
digital media buys
twitter.com
fda.gov
blogspot.com
facebook.com
google.com
amazon.com
reuters.com
nytimes.com
ama-assn.org
youtube.com
wikipedia.org
wsj.com
jdrf.org
medilexicon.co
sixuntilme.com
diabetes.org
nejm.org
latimes.com
healthcentral.co
findpharma.co
rankingsandrevi
cdc.gov
nih.gov
• Top authors targeted for
surround sound PR
outreach
• Unique pages targeted for 1500
Authors used as Resources by Top
editorial purposes (e.g. 1000 Influencers
most influential Wikipedia 500
pages) 0
Brian Dolan
Tom Henderson
Thomas H.
Tara Parker-
Brian T.
Michael
Leighann
Kim Vlasnik
Mary Shomon
Hallie Addington
Riva Greenberg
Meredith
Karmel Allison
Kerri Sparling
Connie Bennett
Mary Brophy
Larry Husten
Scott Johnson
Contents are proprietary and confidential.
Total # of Articles Total # of Links
29. Analytics in Action:
Re-defining Content Strategy ConversaJon
Theme
Client
Blog
Diabetes
SM
Index
Index
DifferenJal
Family
100.000
48.797
51.203
53.738
12.394
41.344
• Content Gap Analysis: TV
&
Movies
Entertaining
&
Par@es
47.196
19.426
27.771
36.449
11.157
25.292
• Evaluated 100% of content from College
Workplace
31.308
8.616
22.693
the client blog Food
&
Cooking
28.037
14.391
13.646
Travel
11.215
7.371
3.844
• Evaluated 1,000 randomly Sports
9.346
8.298
1.047
0.467
1.990
sampled posts from the three Outdoor
Ac@vi@es
Poli@cs
0.467
3.929
-‐1.523
-‐3.461
most influential diabetes blogs Blood
Sugar
/
Glucose
29.439
39.304
-‐9.865
Doctors
&
Hospitals
22.430
34.113
-‐11.683
• 6,000 randomly sampled posts Exercise
7.009
19.042
-‐12.032
from all social conversations Advocacy
57.009
17.757
71.371
41.016
-‐14.362
-‐23.259
Diabetes
Treatment
(550k total) Die@ng
&
Weightloss
31.776
100.000
-‐68.224
• Re-defined the content strategy
to include the corporate
homepage and shift focus for the Client
blog to align with the online Blog
community Content
Evaluation
& Coding
Contents are proprietary and confidential.
30. Analytics in Action:
Right Influencers, Right Channels, Right Words
Influencer Content Influencer Content
Relationships Syndication Coverage Syndication
• Real Impressions 254,293
• Video Views 8,263
• Image Views 1,653
• Actions 433
• Search Placements 19
(results after one week. audience size at launch was negligible.)
Contents are proprietary and confidential.
32. Today’s Agenda
Changing Implications The Virtuous The Big Shift:
Comms for Research Cycle, In Engagement
Environment & Analytics Real Time Transforms
Contents are proprietary and confidential.
33. Engage me, don’t just impress me
“The Break Up”
Contents are proprietary and confidential.
Contents are proprietary and confidential.
Contents are proprietary and confidential.
34. Engage me, don’t just impress me
Contents are proprietary and confidential.
Contents are proprietary and confidential.
35. “
“By definition, impressions are passive.
They give us no real sense of engagement,
and consumer engagement with our brands
is ultimately what we’re striving to achieve.
”
Awareness is fine, but advocacy will take
your business to the next level.”
Joe Tripodi, Coca-Cola CMO
(Harvard Business Review, April 2011)
Contents are proprietary and confidential.