NIKE –
AGENDA FOR
ANALYSIS
1. Analysing the different aspects of Sustainability Policies and Decisions implemented
by NIKE at various levels of Organization
2. Charting a Course of Action to maintain and further develop the Sustainability
Metrics at NIKE
CASE SUMMARY
NIKE
February 2012: Review of Preliminary Sustainability Goals
Focus on Sustainability – Not just managing risk, Putting down investments for future growth
Innovation | Sustainability | Profitability
Projects for Sustainability – Rewire & Restructuring
Future Programs for Sustainability
INTRODUCTION TO NIKE
World’s Largest Designer, Manufacturer and Marketer
of Sportswear and Sports-related Apparel
Founded in 1962 (as Blue Ribbon Sports)
Renamed to NIKE in 1978
SUSTAINABILITY @ NIKE
KEY CONTRIBUTORS
Mark Parker, President & CEO, NIKE Inc.
Don Blair, Vice President & CFO
Eric Sprunk, Vice President, Merchandising & Product
Hannah Jones, Vice President, Sustainable Business & Innovation
VISION
Embracing sustainability
Core of Strategy
Sustainability synonymous with Performance
Closed-Loop System
FLYKNIT
Waste-free Production
Homerun on all fronts – visually iconic,
high performance and very little waste
INNOVATION AND SUSTAINABILITY
TOWARDS
REWIRING
Company reorganization
Establish Corporate Responsibility (CR) Division
Focus on sustainable business and innovation
Downstream: Governance, Accountability and Incentives
Upstream: Decision Making ⇔ Decision Makers
RESTRUCTURING: Review aimed at
Getting closer to the customer
Driving innovation to market quicker
Capitalising on growth in emerging markets
Establishing a more scalable cost structure
Reducing management layers
Consolidating the supply chain
SUSTAINABILITY PROJECTS @ NIKE
CLOSED-LOOP MANUFACTURING SYSTEM: Flyknit – almost zero waste manufacturing process
WATERLESS DYING: CO2 Dyeing Technology developed by DyeCoo
INNOVATION KITCHEN: Innovation | Sustainability | Employee Self-actualization
BUSINESS ARM: OUR Profits | OUR Shareholder | OUR Consumers | OUR World
SUSTAINABILITY HIGHLIGHTS @ NIKE
HR SUSTAINABILITY COMMITTEE
Responsible for Work Environment at overseas facility
Top-Level Manager
+
Employee Representative
+
CR Committee Number
SUSTAINABLE INVESTMENT COMMITTEE
Continue investment in companies offering
Sustainable Solutions
Ahead of the competition
Adopt new technologies
Respected image in the market
DyeCoo  Waterless CO2 Dyeing
SUGGESTIONS
THANK YOU

Nike - Sustainability Review

  • 1.
  • 2.
    AGENDA FOR ANALYSIS 1. Analysingthe different aspects of Sustainability Policies and Decisions implemented by NIKE at various levels of Organization 2. Charting a Course of Action to maintain and further develop the Sustainability Metrics at NIKE
  • 3.
    CASE SUMMARY NIKE February 2012:Review of Preliminary Sustainability Goals Focus on Sustainability – Not just managing risk, Putting down investments for future growth Innovation | Sustainability | Profitability Projects for Sustainability – Rewire & Restructuring Future Programs for Sustainability
  • 4.
    INTRODUCTION TO NIKE World’sLargest Designer, Manufacturer and Marketer of Sportswear and Sports-related Apparel Founded in 1962 (as Blue Ribbon Sports) Renamed to NIKE in 1978
  • 5.
    SUSTAINABILITY @ NIKE KEYCONTRIBUTORS Mark Parker, President & CEO, NIKE Inc. Don Blair, Vice President & CFO Eric Sprunk, Vice President, Merchandising & Product Hannah Jones, Vice President, Sustainable Business & Innovation VISION Embracing sustainability Core of Strategy Sustainability synonymous with Performance Closed-Loop System
  • 6.
    FLYKNIT Waste-free Production Homerun onall fronts – visually iconic, high performance and very little waste INNOVATION AND SUSTAINABILITY TOWARDS
  • 7.
    REWIRING Company reorganization Establish CorporateResponsibility (CR) Division Focus on sustainable business and innovation Downstream: Governance, Accountability and Incentives Upstream: Decision Making ⇔ Decision Makers RESTRUCTURING: Review aimed at Getting closer to the customer Driving innovation to market quicker Capitalising on growth in emerging markets Establishing a more scalable cost structure Reducing management layers Consolidating the supply chain SUSTAINABILITY PROJECTS @ NIKE
  • 8.
    CLOSED-LOOP MANUFACTURING SYSTEM:Flyknit – almost zero waste manufacturing process WATERLESS DYING: CO2 Dyeing Technology developed by DyeCoo INNOVATION KITCHEN: Innovation | Sustainability | Employee Self-actualization BUSINESS ARM: OUR Profits | OUR Shareholder | OUR Consumers | OUR World SUSTAINABILITY HIGHLIGHTS @ NIKE
  • 9.
    HR SUSTAINABILITY COMMITTEE Responsiblefor Work Environment at overseas facility Top-Level Manager + Employee Representative + CR Committee Number SUSTAINABLE INVESTMENT COMMITTEE Continue investment in companies offering Sustainable Solutions Ahead of the competition Adopt new technologies Respected image in the market DyeCoo  Waterless CO2 Dyeing SUGGESTIONS
  • 10.