1) N3 Resources is launching a new perfume line called Byzezuna Perfume with 4 scents that can be used by both men and women.
2) The perfumes will be available in 3 bottle sizes ranging from RM14.90 to RM89.90 and will be promoted through various online and offline channels.
3) The target market includes people in Ampang aged 15-60 from various income levels who want affordable yet high quality perfume for everyday use.
New product development report Marketing (perfume)Umair Ijaz
new product development in marketing
Perfume
Fragrance industry
promotion of product
launching of product
new product launching report
idea generation
idea screening
commercialization
advertisements
marketing mix
I was part of a six-person team that underwent primary research (performed brand association tests on and surveyed 52 respondents) and secondary research (analysed Zara's current and past branding communications) to assess Zara's current brand meaning in the Vancouver market. I led the process of narrowing down Zara's intended brand meaning into four succinct categories. I was in charge of categorizing associations as well as analysing "classy" and "good quality" associations, cross referencing them to demographic variables. I was additionally in charge of analysing Zara's brand strength, as well as designing the PowerPoint.
Manufacture of Spray Perfumes, Deodorants, Roll Ons, Talcum, Air Fresheners, Concentrated Oils & Travel Packs.
For Occedenital Distribution please contact at sumair@rasasiperfumes.ae
New product development report Marketing (perfume)Umair Ijaz
new product development in marketing
Perfume
Fragrance industry
promotion of product
launching of product
new product launching report
idea generation
idea screening
commercialization
advertisements
marketing mix
I was part of a six-person team that underwent primary research (performed brand association tests on and surveyed 52 respondents) and secondary research (analysed Zara's current and past branding communications) to assess Zara's current brand meaning in the Vancouver market. I led the process of narrowing down Zara's intended brand meaning into four succinct categories. I was in charge of categorizing associations as well as analysing "classy" and "good quality" associations, cross referencing them to demographic variables. I was additionally in charge of analysing Zara's brand strength, as well as designing the PowerPoint.
Manufacture of Spray Perfumes, Deodorants, Roll Ons, Talcum, Air Fresheners, Concentrated Oils & Travel Packs.
For Occedenital Distribution please contact at sumair@rasasiperfumes.ae
INDUSTRY- perfume and fragnance
PRODUCT NAME- Soliflore
Marketing management project(BBA)
Perfume is a mixture of fragrant essential oils or aroma compounds, fixatives and solvents, used to give the human body, animals, food, objects, and living-spaces an agreeable scent. It is usually in liquid form and used to give a pleasant scent to a person's body.
The word perfume derives from the Latin perfumare, meaning "to smoke through".
Many ancient perfumes were made by extracting natural oils from plants through pressing and steaming. The oil was then burned to scent the air. Today, most perfume is used to scent bar soaps. Some products are even perfumed with industrial odorants to mask unpleasant smells or to appear "unscented."
Ex-Nihilo - Niche perfumery Business planVivek Sharma
The current position of the Niche Brand Ex-Nihilo, and the do's and don'ts that follow their decision-making process.
Some marketable ideas for the branding activities of the infamous brand.
A business plan that could help others discover how actually business plan is written having various topics like industry analysis, market analysis, etc in it.
The most influential fashion designer of the late 1940s and 1950s, CHRISTIAN DIOR (1905 to 1957) dominated fashion after World war II with the hourglass silhouette of his voluptuous New Look. He also defined a new business model in the post-war fashion industry by establishing Dior as a global brand across a wide range of products.
INDUSTRY- perfume and fragnance
PRODUCT NAME- Soliflore
Marketing management project(BBA)
Perfume is a mixture of fragrant essential oils or aroma compounds, fixatives and solvents, used to give the human body, animals, food, objects, and living-spaces an agreeable scent. It is usually in liquid form and used to give a pleasant scent to a person's body.
The word perfume derives from the Latin perfumare, meaning "to smoke through".
Many ancient perfumes were made by extracting natural oils from plants through pressing and steaming. The oil was then burned to scent the air. Today, most perfume is used to scent bar soaps. Some products are even perfumed with industrial odorants to mask unpleasant smells or to appear "unscented."
Ex-Nihilo - Niche perfumery Business planVivek Sharma
The current position of the Niche Brand Ex-Nihilo, and the do's and don'ts that follow their decision-making process.
Some marketable ideas for the branding activities of the infamous brand.
A business plan that could help others discover how actually business plan is written having various topics like industry analysis, market analysis, etc in it.
The most influential fashion designer of the late 1940s and 1950s, CHRISTIAN DIOR (1905 to 1957) dominated fashion after World war II with the hourglass silhouette of his voluptuous New Look. He also defined a new business model in the post-war fashion industry by establishing Dior as a global brand across a wide range of products.
Case study on Nike's Marketing strategy - Nike is the top athletic apparel and footwear manufacturer in the world. This presentation will give you an insight of how Nike changed the marketing scenario of the sports equipment industry. Started off as a small company which only made running shoes for athletes by athletes, in just a short span of time, it rose to become the leading competitor of the sports industry.
McDonald’s Case Study | McDonald’s Pest Analysis | BusinessStrategic Manageme...MyAssignmenthelp.com
Get MBA marketing strategy case study help? McDonald’s pest analysis is given as case study to management students around the globe to understand its marketing and maintaining brand loyalty concepts. Myassignmenthelp.com helps MBA students to complete their case studies on business strategic management questions.
Contact Information:
Website: http://myassignmenthelp.com/
Mail Id: contact@myassignmenthelp.com
Phone No: +61-2-6100-384
Here we've analysed the case, brought some hypotheses and brought some conclusions about the focus group members. Also discussed on the dynamics of focus group discussion. The segmentation for this perfume have also been identified.
Tips for frugal marketing was presented to a group of women entrepreneurs as part of a program conducted by IIM Bangalore. It is derived from content from my to-be-released book, No Money Marketing, and examples from Wipro. Copying without attribution is not allowed under any circumstances, commercial or personal.
Marketing management case analysis of 'NIKE'. This PPT contains Nike's Acquisitions, Pros & cons and risk faced by NIKE and spokes persons of the NIKE. SWOT analysis of ADIDAS. Purely focused on Marketing Mix and SWOT analysis of NIKE and ADIDAS.
Profitiviti - New Product Development Case Study ExampleSteve Raack
The New Product Development (NPD) process is a critical enterprise process for most product / service related companies. Understanding the true costs and talent associated with the NPD process can improve operational efficiencies and profitability. Let us know what you think.
This is the group project for one of my college elective course: Marketing and Management of Arts. The proposal was made when I was in the second year of college. My partner and me decided to choose perfume as our main product. However, we want to create some differences among all competitors in the perfume market. Therefore, we would like to open a DIY perfume shop, and thus proposed the outline of our business plan. The plan included our marketing method, estimate of cost, shopping mechanism...etc.
The presentation on launching 'AXE for Women' in India was done by students of Advertising and Public Relations at Indian Institute of Mass Communication, New Delhi for their module on Brand Management
The basic idea behind insta tea is that it is designed for the people who don’t have much time e.g if a student or an office going person woke up late and don’t have time to put water on stove and wait for the water to get boiled and then add milk, sugar and tea leaves in it. instead of that they can make tea by grabbing a tea bag of insta tea by putting in hot water and your perfect cup of tea is ready. So there was a gap in market the trend of people is changing now the products which save time are more preferable by the consumer because time is money and everybody needs to save it.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
2. Introduction
•The existing product –
variety of body products such as perfumes,
lotion and body scrub.
•Ingredients of the body product come from the
sense of flower such as lavender, green apple
and floral.
•Design of the bottle using our own creativity.
•The raw material used for the bottles have
been purchase fom supplier located in China.
3. • Established in Jan 2015. Founder - Nur Azera Binti Azha.
• Open small booth in shopping mall March 2015. Now our shop are
located in Ampang, Selangor.
• Our mission is to make the product for body fragrance that
suitable for all age and gender.
• The goals of the company is to provide amazing customer service
wherever, whenever possible.
• The objectives to create one brand that will give benefit or
satisfaction for user.
Company Background
4. • To be the best shop that selling the best quality of body product
- full fill customer needs and wants by using market
segmentation, dividing into small group of buyer with distinct
need, characteristic and behaviour
• Based on pricing, for the starting, N3 Resources use market-
skimming pricing.
• The company also use several product mix pricing strategies by
segment our product price.
• For this new product company make marketing plan based on
5’P which are product, price, promotion, place and people that
suitable use it.
Marketing plan
5. • Perfume that both sex which man and woman can use based on
their taste or activities. This perfume are long lasting up to 8 to 9
hours.
• 4 different type of name and smell that follow by function and
activities.
• This perfume is doesn’t contain alcohol.
• 3 type of bottle which contain
5ml, 15ml and 30ml.
Introduction of new product - Byzezuna perfume
6. • Zezuna Love: yellow , this is limited edition product because it
only has the small bottle which 5ml.
-> fresh and mix with citrus
->wear during leisure time with friend or loved ones.
• Love Ze’Belle: orange.
-> vanilla scent and musk.
->symbolic of luxury and high status
-> suitable for men and women.
-> suitable meetings where it can build high confidence to person
when be surrounding around people.
Introduction of new product
7. • Love Na’Riel: pink.
-> sweet and based on floral.
->Na’Riel suitable to use when going out with friends, attending
an informal event activity.
• Love Zu’Rora: purple.
->fruity and mix with semi sweet or green apple and lavender.
->This perfume suitable for special & romantic occasion.
Introduction of new product
8. • Sample: In a bag contain 4 type of perfume and it has 4 bottle
that contain each smell of this new product with the price RM
20, means RM5 for each bottle.
• Baby: Its contain 5ml and the price is RM 14.90.
• Diamond: Its contain 15ml and the price for a bottle is RM 39.90.
• Crystal: Its contain 35ml and the price is RM 89.90 per bottle.
Price of new product
9. • 5% discount for existing customers if they buy Crystal’s bottle of
any kind of perfume if they bring any the packaging Byzezuna’s
existing product.
• Byzezuna shop.
• email.
• print advertising - advertise at magazines.
• online advertising.
• social media - Facebook, Twitter, Instagram and Youtube. With
hashtag (#ByzeunaPerfume).
Promotion
10. • Can come directly to our shop which at Ampang
• Buy from online
• Our agent will posting it.
• For this product we will make a tour at some event to promote
this perfume. The event normally is within university or office
area.
Place
11. Demographic segmentation
• Age- 15 until 60 years old.
• Gender - male and females. From 4
perfume, there are 2 perfume that
suitable with male or man,
meanwhile all perfume is suitable for
female.
• Income: Upper Class 30% for income
around RM 1,000 below, middle class
60% for income RM 1,000 until RM
3,000 and lower class 10% for RM
3,000 above.
• This perfume suitable for all race,
religion and ethnic.
Geographic segmentation
• product is for student and
employees.
• This perfume is fit the taste Asian’s
people especially Malaysia,
Singapore and Indonesia.
• Psychographic segmentation based
on lifestyle and personality - each
perfume has its own
characteristics.
• Behavioural segmentation -
Perfume is a key gift idea and
therefore there is an increase in
demand on festival.
Segmentation Market
12. Target Market
• Ampang area.
• Muslim. Most of product is with no
alcohol.
• For those want a unique smell of
perfume that long lasting and can
be used in daily activities.
• For those need something new
with their perfume collection that
different from other brand brands
and doesn’t have inspiration from
other brands.
• For the active’s person that
requires go to meetings, sport, and
informal events
Differentiation and Positioning
• For differentiation - the features,
designs and style for Byzezuna
perfume is different from
competitor.
• Byzezuna is focus on print
advertising at magazine
• Positioning - value proposition
more for the same, where the
product is in high quality perfume
but customer can get with lower
prices.
• The same for less, where we
decided give the good deal to the
customer that interest with this
product.
13. • The company. The development team are responsible to make analysis based
on product and market about perfume in Malaysia.
• Suppliers – bottle (Nature Tech Com Trading), cosmetics tray and cosmetic
display (Inktell Sdn Bhd) and flavours of the perfume (Hunka Trading Sdn.
Bhd.).
• Competitors - Dexandra perfume, Versacety and Guerlain perfume. There
some brand or company have same type of product like Byzezuna such as
Sephora and Sasa.
• Publics media - We will use Elle Malaysia to carries news of the new face of
Byzezuna Perfume that has iconic fragrance.
• Customer - They will inform others about the quality of perfume.
Microenvironment
14. • Economic - This product is suitable for lower and medium class that want
perfume that have luxury’s scent.
• Natural environment, customer can bring the old Byzezuna packaging
product, because we will renewable packaging to reduce the waste and it
has also controlled in the cost control of the product.
Macroenvironment
15. Developing New Products
Product concept
• Product idea: Mostly our regular customer ask us to produce something new
and some of then give an idea to sell perfume.
• Product concept: The concept this perfume are easy to bring anywhere and
have the reasonable price that all age or status can buy it.
• Product image: for the bottle packaging for this product is different with other
Byzezuna product.
• Production schedule : If sales forecast of paradise shop is 10,000 bottles per
month and working days per month is 25 days, the daily production rate is:
-> 10,000 / 25 days = 400 bottles
• The effectiveness working hour per days is 8 hour (after deducting of 1 hour of
rest period) idling time, the hour production time is:
-> 400 / 8 hour = 50 bottle per hour
16. Concept Testing
We will do a market testing at the Byzezuna shop and also give sample
to our agents. So, we target the customer that walk in or approach
Byzezuna shop and our loyal agents.
Commercialization
• Where launch – Byzezuna Shop at Ampang.
• When launch – 23 Jan 2017.
• Time launch – 11a.m
Publics can attend.
17. Wholesalers
Agents
The agents for this new product will same as the existing agent.
are 2 agents in each state in Malaysia.
We will provide 5 bag of sample that contain all 4 type perfume, paper
bag, box and also flyers.
Will open for 5 more agents be part our team.
The new agents need sign a contract with N3 Resorces. Can get earning profits
of up to 55%.
• Sample: we will sample for free to all agent.
• Small bottle or known as Baby: The agent price is RM 10.90.
• Medium bottle or known as Diamond: The agent price for a bottle is RM 30.90.
• Large bottle or known as Crystal: Its contain 35ml and the price is RM 69.90 per
bottle.
18. Conclusion
This new product we hope it can generate positive profits for company.
Then, with this strategy marketing, the customer will aware with this
new product will launch and make Byzezuna as their favourite brand for
body fragrance.
Hopefully, the customer satisfy with the money they paid for buy this
perfume with their needs.