Gilbert Trigano and Gerard Blitz revolutionized the holiday industry with their concept of Club Med in the 1950s, focusing on attractiveness, comfort, elegance, and service customization. Their business model was tested during the 1993 economic crisis but they were able to renovate and re-build. The document discusses various resort competitions between Club Med properties and competitors from Switzerland, Jamaica, Singapore, and Mauritius. It also references questions about the idea of happiness and where imagination could take customers.

3. Gilbert Trigano and Gerard Blitz

4. Revolutionized Holidays

5. Concept attractiveness
1993 Economic crisis

6. Comfort Elegance Service
Customization
Closure
Renovation

9. And what’s your idea of
happiness?
More happiness than you
can imagine?
Where will your imagination
take you?

10. COMPETITION
4 trident resorts vs Swiss Movenpick
& Jamaican Scandals
5 trident resorts vs Singaporean
Banyan Tree
Luxury Villas vs Mauritius
Beachcomber, Aman
Resorts &
Ritz-Caltron

15. 2
4
5

17. COPY
Product Winning Formula

19. Renovatio
n
Segmentatio
n

20. History and
Introduction
Out of the box ideas Crisis and Re-built
Idea of Happiness Competition Questions

21. Prepared by
Surya Teja Jonnalagadda,
BITS Pilani Hyderabad Campus,
during a marketing internship
under
Prof. Sameer Mathur, IIM
Lucknow