Procter & Gamble is a global consumer goods company known for iconic brands like Ivory soap, Crest toothpaste, and Tide detergent. The company owns over two dozen $1 billion brands worldwide. P&G pursued international expansion starting in the 1930s and acquired brands to expand into new categories like household paper products, coffee, and disposable diapers. Innovation and rigorous product testing have been crucial to P&G's success, resulting in first-to-market products like Crest toothpaste, Head & Shoulders, and Pampers diapers. Strong branding and marketing, including celebrity endorsements, sponsorships, and digital/social media campaigns, have helped build P&G's portfolio of leading