Nike Genius is a shoe designed by Nike to increase athletic performance by tracking metrics like heart rate, distance, and calories burned. It includes an MP3 player to make exercise more enjoyable. Nike was founded in 1964 and introduced their iconic swoosh logo in 1972. In 1974, the company developed their first self-designed product, the Waffle Trainer shoe. The Nike Genius offers advantages over competitors by providing a one-time investment that tracks user progress, as opposed to monthly phone charges required by alternatives. The target market includes physically active males and females aged 18-25 who can afford the high-quality product.