Nike began in 1962 as Blue Ribbon Sports, founded by Phil Knight to distribute Onitsuka Tiger running shoes. It opened its first retail store in 1966 and incorporated as Nike, Inc. in 1978. Known for innovative shoe designs and high-profile athlete endorsements, Nike has grown to become the world's largest sportswear company, generating $19 billion in annual revenue. While facing some student activism over factory conditions, Nike's sponsorship of World Cup teams and new college football uniforms contributed to a 53% profit jump in its most recent quarter. The analysis predicts Nike will maintain strong financial performance through the economic downturn by continuing its focus on design, marketing, and partnerships.
In our Strategic Management Class at the Monfort College of Business. We where assigned the taks to conduct an analysis of NIKES Strategic business plan. Here is the presentation that me and my teamates put together using many different reasearch platforms and also using Canva to design the look of our presentation.
In our Strategic Management Class at the Monfort College of Business. We where assigned the taks to conduct an analysis of NIKES Strategic business plan. Here is the presentation that me and my teamates put together using many different reasearch platforms and also using Canva to design the look of our presentation.
Independent project on Nike based on my Kellogg class, Innovation in Context. Reviews how Nike established its IP portfolio and how it is leveraging it for future growth. All opinions expressed are my own and are not necessarily complete.
Nike Case Study (Building a Global Brand Image)Wajid Ali
This particular presentation is based on our research, findings and recommendations regarding building the global brand image for Nike.
Hopefully this will help all interested students.
I personally researched Nike+ marketing communications strategy in 2012 (UK & US only).
Nike + Fuelband, won the titanium Grand Prix at the Cannes Lions festival.
Independent project on Nike based on my Kellogg class, Innovation in Context. Reviews how Nike established its IP portfolio and how it is leveraging it for future growth. All opinions expressed are my own and are not necessarily complete.
Nike Case Study (Building a Global Brand Image)Wajid Ali
This particular presentation is based on our research, findings and recommendations regarding building the global brand image for Nike.
Hopefully this will help all interested students.
I personally researched Nike+ marketing communications strategy in 2012 (UK & US only).
Nike + Fuelband, won the titanium Grand Prix at the Cannes Lions festival.
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Learn what it takes to align consumer expectations, CFPB expectations and your business. SilverCloud, Inc. will take you through the evolving consumer behaviors, the current regulatory landscape and where you want to be to stay off the radar. Learn what your financial institution needs to be doing to have happier consumers, drive more revenue, lower costs, and stay compliant.
Measures or dimensioning a design drawing has seen many changes over the years. With ISO measure systems the typical cms is no longer to be used. The rules (and suggestions) listed here are for manual drawings as well as CAD representations.
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When you are applying for debit card loans, your present circumstances are not really a factor. You can be either a renter; own home owner, or even a college/school student; if you are currently in any of these circumstances then you can still get these funds with the help of internet. www.debitcardloans.org.uk
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The $571M Denali Alaskan Federal Credit Union has done some amazing things to help facilitate a higher level of service to their members across channel, while increasing revenue opportunities and lowering operational costs. Learn how they did it.
Yapay Zekâ” insanla birlikte çok güçlü bir kombinasyon teşkil edecek. İnsanın yaratıcılığı, esnekliği ve duygusal boyutu ile yapay zekânın hesaplama gücü, rutin işleri entegre bir şekilde halledebilme kabiliyeti çok güçlü bir iş birliği potansiyeli vaat etmektedir.
Şehirlerde sinyalizasyon, trafik sıkışmasını önleme, atık toplama rotaları, sürücüsüz araçlar, bahçeleri sulama, geceleri tasarruflu aydınlatma ve daha nice fonksiyonu kolayca yerine getirebilir. Araçların sürücüsüz hali trafik kurallarına uyar, en tasarruflu şekilde hareket eder, insanları en güvenli şekilde hedeflerine götürebilir. Fabrikalarda üretkenliği artırır, tehlikeli ortamlarda insanların yerine geçer, çalışanların güvenliğini sağlar, yüklerini hafifletebilir. Enerji şebekesini yönetir, sağlık tavsiyeleri verir, eğitim kalitesini artırır ve hayatımızın daha pek çok noktasında yaşam kalitemizi artırır, hayatımızı kolaylaştırır. Kim istemez ki?
Marketing Excellence NikeNike hit the ground running in 1962. .docxtienboileau
Marketing Excellence Nike
Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high-quality running shoes designed for athletes by athletes. Founder Philip Knight believed high-tech shoes for runners could be manufactured at competitive prices if imported from abroad. Nike’s commitment to designing innovative footwear for serious athletes helped build a cult following among U.S. consumers.
Nike believed in a “pyramid of influence” where the preferences of a small percentage of top athletes influenced the product and brand choices of others. Nike’s marketing campaigns have always featured accomplished athletes. For example, runner Steve Prefontaine, the company’s first spokesperson, had an irreverent attitude that matched Nike’s spirit.
In 1985, Nike signed up then-rookie guard Michael Jordan as a spokesperson. Jordan was still an up-and-comer, but he personified superior performance. Nike’s bet paid off—the Air Jordan line of basketball shoes flew off the shelves and revenues hit more than $100 million in the first year alone. As one reporter stated, “Few marketers have so reliably been able to identify and sign athletes who transcend their sports to such great effect.”
In 1988, Nike aired the first ads in its $20 million “Just Do It” ad campaign. The campaign, which ultimately featured 12 TV spots in all, subtly challenged a generation of athletic enthusiasts to chase their goals. It was a natural manifestation of Nike’s attitude of self-empowerment through sports.
As Nike began expanding overseas, the company learned that its U.S.-style ads were seen as too aggressive in Europe, Asia, and South America. Nike realized it had to “authenticate” its brand in other countries, so it focused on soccer (called football outside the United States) and became active as a sponsor of youth leagues, local clubs, and national teams. However, for Nike to build authenticity among the soccer audience, consumers had to see professional athletes using its product, especially athletes who won.
Nike’s big break came in 1994 when the Brazilian team (the only national team for which Nike had any real sponsorship) won the World Cup. That victory transformed Nike’s international image from a sneaker company into a brand that represented emotion, allegiance, and identification. Nike’s new alliance with soccer helped propel the brand’s growth internationally. In 2003, overseas revenues surpassed U.S. revenues for the first time, and in 2007, Nike acquired Umbro, a British maker of soccer-related footwear, apparel, and equipment. The acquisition made Nike the sole supplier to more than 100 professional soccer teams around the world and boosted Nike’s international presence and authenticity in soccer. The company sold Umbro in 2012 for $225 million.
In recent years, Nike’s international efforts have been focused on emerging markets. During the 2008 Summer Olympics in Beijing, Nike honed in on China and deve.
nike company presentation (nike diversification strategy ) follow me on on instagram @abhasduaxx like share subscribe, hope you like this and enjoy the presentation.
thank you
This ppt shows numerous aspects of the very famous Nike brand. It talks about Nike's history or origin, marketing strategy, various segmentations, brand positioning, marketing mix, competitors, social media presence and Nike in covid-19 era.
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Narrated Business Proposal for the Philadelphia Eaglescamrynascott12
Slide 1:
Welcome, and thank you for joining me today. We will explore a strategic proposal to enhance parking and traffic management at Lincoln Financial Field, aiming to improve the overall fan experience and operational efficiency. This comprehensive plan addresses existing challenges and leverages innovative solutions to create a smoother and more enjoyable experience for our fans.
Slide 2:
Picture this: It’s a crisp fall afternoon, driving towards Lincoln Financial Field. The atmosphere is electric—tailgaters grilling, fans in Eagles jerseys creating a sea of green and white. The air buzzes with camaraderie and anticipation. You park, join the throng, and make your way to your seat. The stadium roars as the Eagles take the field, sending chills down your spine. Each play is a thrilling dance of strategy and skill. This is what being an Eagles fan is all about—the joy, the pride, and the shared experience.
Slide 3:
But now, the day is marred by frustration. The excitement wanes as you struggle to find a parking spot. The congestion is overwhelming, and tempers flare. The delays mean you miss the pre-game excitement, the tailgate camaraderie, and even the opening kick-off. After the game, the joy of victory or the shared solace of defeat is overshadowed by the stress of navigating out of the parking lot. The gridlock, honking horns, and endless waiting drain the energy and joy from what should have been an unforgettable experience.
Our proposal aims to eliminate these frustrations, ensuring that from arrival to departure, your experience is extraordinary. Efficient parking and smooth traffic flow are key to maintaining the high spirits and excitement that make game days special.
Slide 4:
The Philadelphia Eagles are not just a premier NFL team; they are an integral part of the community, hosting games, concerts, and various events at Lincoln Financial Field. Our state-of-the-art stadium is designed to provide a world-class experience for every attendee. Whether it's the thrill of game day, the excitement of a live concert, or the camaraderie of community events, we pride ourselves on delivering a fan-first experience and maintaining operational excellence across all our activities. Our commitment to our fans and community is unwavering, and we continuously strive to enhance every aspect of their experience, ensuring they leave with unforgettable memories.
Slide 5:
Recent trends show an increasing demand for efficient event logistics. Our customer feedback has consistently highlighted frustrations with parking and traffic. Surveys indicate that a significant number of fans are dissatisfied with the current parking situation. Comparisons with other venues like Citizens Bank Park and Wells Fargo Center reveal that we lag in terms of parking efficiency and convenience. These insights underscore the urgent need for innovation to meet and exceed fan expectations.
Slide 6:
As we delve into the intricacies of our operations, one glaring issue emer
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2. Nike is without a doubt one of the world’s
top sports and fitness companies, and has a
legacy which dates back to 1962 when they
first arrived on the scene under the name of
Blue Ribbon Sports. Today Nike is known
for their top of the line sports apparel and
athletic shoes.
3. History of NIKE, Inc.
In the year 1962, Philip H. Knight reached out to an athletic shoe company
in Japan called the Onitsuka Tiger Co., because he strongly believed in the
quality in the running shoes that were manufactured there.
Knight set up a plan to gradually introduce some of the Onitsuka Tiger
Company’s products to the United States.
In that same year Knight founded Blue Ribbon Sports (BRS), which pleased
his Japanese counterparts.
In 1963 BRS finally set the plan in motion by taking delivery of the Onitsuka
Tiger Company’s athletic shoes (200 pairs), and pushed to sell them at a lot of
different track meets.
4. Knight was laboring by himself until the next year in 1964, when William
Bowerman, Knight’s old track coach, matched his investment with $500 and
became his partner.
In 1966, the two partners open up the company’s first retail outlet, after
generating $20,000 in sales the previous year.
William Bowerman’s unique designs became a huge seller in 1967 as their
business spread from California to the East Coast, setting up distribution
headquarters in Massachusetts.
The following year in 1968, the company becomes incorporated when they
designed the Cortez shoe, which brought about much progress with bringing
about the first running shoe to have a cushioned mid-sole from the heel to the
toe.
5. In 1971 BRS expands its operations overseas, as they began to manufacture
products through financing from the Nissho Iwai Corporation, and independent
contractors.
In the same year BRS brought to the scene a product line called Nike, which
had a Swoosh logo representing Greek mythology’s victory goddess. This was
the first recorded line of Nike’s that were sold.
In 1972 the partnership between BRS and Onitsuka Tiger came to an end
through failure to come to an agreement over distribution, and BRS began to
push the Nike brand through the Olympic Trials in that same year.
In 1978 Blue Ribbon Sports changed its name to Nike, Inc., and the following
year introduced the Nike Air shoe along with a new clothing line.
6. In 1980 Nike goes public.
In 1981 Nike begins to focus on promoting their products over seas
in markets all across Europe, Asia, Japan, Africa, and Latin America.
In 1985 Nike furthered the success of the company by having
Michael Jordan to sign a contract to endorse one of it’s versions of the
Nike Air shoe and called this one the “Air Jordan.”
In 1988 the very popular slogan “Just Do It” was introduced to the
world.
7. In 1988 Cole Haan, maker of casual and dress shoes, is acquired.
In 1990 Nike, Inc. opened up NikeTown retail outlets which began in
Portland Oregon.
In 1994 Nike, Inc. acquires Canstar Sports Inc., the leading maker of
skates and hockey equipment in the world, later renamed Bauer Nike
Hockey Inc.
In 1993 Sporting News dubbed Philip H. Knight the most powerful
man in sports.
9. NIKE, Inc.’s Recent Success
According to the results of the fourth quarter, Nike Inc.’s profit
jumped 53%, and is expected to continue doing well as future orders
pour in. Nike, Inc.’s marketing campaign of the World Cup and the
sponsorship of 10 teams were the catalyst in forecasting a spike in
sales. For the month ending May 31, 2010 Nike, Inc. reported a profit
of $521.9 million which was greater than last year’s $341.4 million,
and a share of $1.06 a share which is more than the previous year’s 70
cents a share.
According to Morgan Stanley “transaction data suggest Nike’s U.S.
apparel sales jumped 13.5% during the quarter.” There was reason to
believe that the jump in sales of apparel in the U.S. was because of the
events that took place during that quarter, which was the World Cup.
The World Cup sparked the demand of jerseys and other related
apparel surrounding the World Cup. There are many competitors
worldwide in the athletic apparel market and Nike controls 10%, and
35% of its share is in athletic shoes.
10. Critical Issues
There has been a campaign spearheaded by college students in
universities to burden Nike by forcing them to take action surrounding
the 1,800 workers who lost their jobs in Honduras because their
factories were closed by a couple of subcontractors. The campaign led
to Nike having to pay out $1.54 million to resolve the issue with the
1,800 workers.
A nationwide group by the name of United Students against
Sweatshops along with students in universities forced Nike to pay $2
million in severance, which was something the subcontractors
neglected to do. The $1.54 million had nothing to do with the $2
million in severance; it was for a worker relief fund. That’s a total of
$3.54 million, and that is not including the finance health coverage and
training that Nike agreed to provide the workers who lost their jobs.
11. NIKE, Inc. Still Kicking
Despite all of the controversy Nike had faced with college students in
several universities, it did not stop Nike from introducing the new uniforms
for 10 college football teams. Nike brings their innovative designs to the
following teams:
Ohio State
Alabama
Florida
Boise State
Miami
Oregon State
Pittsburgh
TCU
Virginia Tech
West Virginia
These 10 college football team uniforms are said to be 37% lighter.
12. Analysis
If Nike continue in their legacy of making
athletic shoes and apparel with the
innovative designs that we have all been
accustomed to seeing, along with excellent
marketing, then there shouldn’t be a
problem remaining the number one sports
and fitness company in the world.
13. Recommendations
&
Projections
If I had to give any recommendations, I would tell the
people at Nike, Inc. to continue doing what they are doing
as far as coming up with new designs, quality sports
apparel and footwear, getting the right players to endorse
them, and run the same marketing campaign until it has
run its course, then switch it up.
I predict that Nike will maintain impressive numbers in
sales, quarterly growth, and net income through these
rough economic times, and will do even better as the
economy slowly recovers.