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One Step.
 Motivate athletes and nonathletes alike to realize their
potential

 Refresh the worn “Just Do It”
campaign
Primary:
People of all ages and abilities who
want to be inspired to be active
and want to improve themselves
physically and mentally

Secondary:
People who are competitive by
nature and are already active, but
want to improve their overall
athletic and competitive abilities.
Consumers want to be what Nike stands for:

Healthy
Beautiful
Active
Fit

Potential consumers either exhibit these
traits or desire to exhibit them.
Nike is similar to Apple:

Lifestyle brand
and
Customer loyalty
This slogan symbolizes the first step it
takes to get off the couch and get active in
order to live a healthier lifestyle. It is an
attainable movement and less intimidating
than looking at the overall journey they
have to go in order to reach their goals.
TV Commercial → three scene spot of several different people: Ex. 1) on
the couch 2) lacing shoes 3) stepping outside
PR:
Community Outreach
→ “National One Step 5K”
All proceeds gained from the PR
event will be donated to youth
athletic clubs
Video Games:
banner ads in sporting
video games
(FIFA, MBA, Madden, NHL, etc.)
Nike’s brand reputation is already highly
established for quality, style, and loyalty.
This campaign speaks to the average individual;
it is more realistic and attainable to the
everyday consumer. Makes the brand more
relatable.
The campaign resonates with the desire to be
healthy but the dilemma of not knowing where
to start.
Nike: One Step

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Nike: One Step

  • 2.  Motivate athletes and nonathletes alike to realize their potential  Refresh the worn “Just Do It” campaign
  • 3. Primary: People of all ages and abilities who want to be inspired to be active and want to improve themselves physically and mentally Secondary: People who are competitive by nature and are already active, but want to improve their overall athletic and competitive abilities.
  • 4. Consumers want to be what Nike stands for: Healthy Beautiful Active Fit Potential consumers either exhibit these traits or desire to exhibit them.
  • 5. Nike is similar to Apple: Lifestyle brand and Customer loyalty
  • 6.
  • 7. This slogan symbolizes the first step it takes to get off the couch and get active in order to live a healthier lifestyle. It is an attainable movement and less intimidating than looking at the overall journey they have to go in order to reach their goals.
  • 8.
  • 9. TV Commercial → three scene spot of several different people: Ex. 1) on the couch 2) lacing shoes 3) stepping outside
  • 10.
  • 11. PR: Community Outreach → “National One Step 5K” All proceeds gained from the PR event will be donated to youth athletic clubs
  • 12. Video Games: banner ads in sporting video games (FIFA, MBA, Madden, NHL, etc.)
  • 13. Nike’s brand reputation is already highly established for quality, style, and loyalty. This campaign speaks to the average individual; it is more realistic and attainable to the everyday consumer. Makes the brand more relatable. The campaign resonates with the desire to be healthy but the dilemma of not knowing where to start.