This document outlines a campaign called "One Step" for Nike to motivate people to be more active. The campaign aims to refresh Nike's existing "Just Do It" slogan by focusing on taking the first step towards a healthier lifestyle. It proposes a TV commercial showing people on the couch and then taking their first step outside, as well as a community 5K event and banner ads in sports video games to promote the message. The goal is to make Nike seem more relatable and approachable by emphasizing how even small, initial steps can lead to improvement.